GumGum’s Post

This summer, be where the action is 🏅☀️ With the first in-person Summer Games kicking off since the pandemic, we're expecting the event to be grand, both in the stands and on the TikTok screen. Check out our new playbook for comprehensive tips and insights on how your brand can tap into the big moment and use TikTok to join the conversation: http://ms.spr.ly/6043ixKf1

This summer, be where the action is 🏅☀️ With the first in-person Summer Games kicking off since the pandemic, we're expecting the event to be grand, both in the stands and on the TikTok screen. Check out our new playbook for comprehensive tips and insights on how your brand can tap into the big moment and use TikTok to join the conversation: http://ms.spr.ly/6048iqjy0

This summer, be where the action is 🏅☀️ With the first in-person Summer Games kicking off since the pandemic, we're expecting the event to be grand, both in the stands and on the TikTok screen. Check out our new playbook for comprehensive tips and insights on how your brand can tap into the big moment and use TikTok to join the conversation: http://ms.spr.ly/6042i0zH4

This summer, be where the action is 🏅☀️ With the first in-person Summer Games kicking off since the pandemic, we're expecting the event to be grand, both in the stands and on the TikTok screen. Check out our new playbook for comprehensive tips and insights on how your brand can tap into the big moment and use TikTok to join the conversation: http://ms.spr.ly/6040iQytj

Media and Games Invest (MGI) is an advertising software platform with strong first-party games content. Watch this interview filmed at the group’s recent capital markets day, where Media and Games Invest CEO Remco Westermann describes the transition of the group’s strategy and how it is placed within the adtech landscape: https://ow.ly/JKpN50PHrG4

In our new material on Mobidictum Natalia Simdianova, Head of the Ad Monetization department at ZiMAD, tells how the ad integration process works and what technical problems may arise during and after the process to achieve successful ad monetization in games. Tips from ZiMAD's practice are included. Read now: https://lnkd.in/e6nj6MHb

Transform Engagement with Reward-Based Advertising 🌟🎥 Revolutionize your marketing strategy with PlayerWON’s reward-based advertising. Offer gamers instant in-game incentives for their engagement with your brand’s videos. This method not only respects their gaming time but also enhances their overall experience, making your brand a key part of their entertainment. Unlock this innovative approach to digital marketing and see your engagement soar. 🚀 Connect with us at https://hubs.la/Q02D8ym10

This is my final post on Video Game Advertising for a little while, but I have exciting developments to come in the near future to address this subject, looking forward to sharing more info when I can. I find these principles that Mateusz Owi Owsiany and I address in this episode, which he coined as our most important to date, to be self-evident within video game advertising - now it's up to the gaming industry to activate MediaScience to quantify the value of these advertising experiences through classical scientific experimentation leveraging the deepest toolbox to address Misperceptions - ie. We are Myth Busters of the Media and Advertising Industry. But if you apply these same principles beyond gaming and ask me how The Perception Spectrum™ can transform your business, well that's just a recipe for success. Here's the full episode link: https://lnkd.in/ecE3bnwX

Struggling to navigate the complex game advertising landscape? You're not alone. Between the maze of platforms and the challenge of reaching gamers directly, many brands are at a standstill. 🛑 That’s where iion’s end-to-end game advertising approach comes in. Our approach helps simplify this complexity, transforming how brands connect with the gaming community. 🌐 Get all the details in the article, link in the comments. #GameAdvertising #iion #GameAdvertisingPlatform #BrandEngagement

📺 What impact could monetizing with in-game ads have on your studio? We recently spoke to three PC game developers (Axis Games, Oddshot Games, and Engine Evolution) to learn about their monetization experiences and you can now watch the conversation back.