GumGum’s Post

Knowing your target demographic is subscribed to cable is not enough information to make a targeted TV ad buy with a high ROI. Even knowing the most popular cable channels in the U.S. will fail your reach efficiency. You need to know which cable channels are the most popular with your target audience to place highly efficient ads with reach and resonance. Find out who's still tuning in to cable and how to identify the right channels for reaching your issue-based audience in our article, "How to Improve Your Cable TV Reach with Tunnl’s Cable Ranker" https://hubs.la/Q021PcTj0 #audienceintelligence #decisionintelligence #mediaplanning #cabletv #ottadvertising #cordcutting

The political ad landscape is evolving fast! Campaigns are set to spend over $12B in 2024, with digital formats like Connected TV (CTV) taking the spotlight. Discover how refined targeting and increased inventory are changing the game. #PoliticalAds #DigitalAdvertising #CTVfortheWin

Thank you AAPC for INTRVL's Best Use of New Digital Technology award! At INTRVL, we know that good insights from research and polling can often go to waste without effective audience targeting. That's why we developed our award-winning, rapid audience optimization capability that makes it easy to find the right people for media programs designed to change public opinion. Excited to roll out the self-serve tool for this INTRVL capability and make this available to more organizations later this year. Stay tuned for updates! #AAPC #digitalmarketing #audiencetargeting #optimization

🎯 In our advertising strategy, we combine digital and traditional channels to maximize audience reach and achieve huge impact. This means that we use both modern online platforms and traditional media such as television, radio and print to achieve our goals. Our strategy allows us to engage a wide range of audiences with our advertising, ensuring that our campaigns are highly effective and efficient. www.studioukraine.com #marketingstrategy #strategy #advertising #audience #business

✂️📺 2.3 million subscribers cut the cord on cable and satellite in the first quarter of 2023 alone. Growth for OTT/CTV, on the other hand, is expected to explode in the coming years. Here are a few advantages OTT has to offer: ✔️ More ad view time with multi-device approach ✔️ Precise targeting ✔️ Enhanced viewership data Learn more about the benefits OTT has to offer your business in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02t09y40 #TipTuesday #DigitalMarketing #OTT #CTV #VideoAdvertising

Dive into the world of area-based marketing for CTV with our latest blog post! Learn how advertisers can effectively reach their target audience at scale using the Taptap Digital 4-step process. In part 1 of the series, Javier Velázquez Redondo, SVP Global Business Solutions, shares insights on defining your audience and focusing areas for successful area-based marketing campaigns. Don't miss out on unlocking the potential of CTV advertising - read the full post now. https://lnkd.in/dEVhDGk3 #AreaBasedMarketing #CTVAdvertising #TargetAudience #CampaignSuccess 🔍 📈

As this summer’s games in Paris approach, the world's attention is turning to sports with one billion viewers expected to tune in*. In our latest blog post, "Advertising in sports: Reach the right audience with these segments," we cover Experian syndicated audiences you can activate to connect with sports audiences worldwide. #SportsMarketing #ParisGames #AdvertisingTips

In the cover story of the latest version of Euromedia, Zixi EMEA GM Valerio Motti discusses the reasons behind the rise of FAST in 2023, the challenges and opportunities we will see in 2024 as the market continues to evolve, with advertisers looking for cost-effective ways to reach audiences allocating more budget towards FAST platforms because of the additional reach and targeted, measurable advertising opportunities. See the full article here https://lnkd.in/e6syNdjE #innovation #ultralowlatency #livestreaming #broadcastmedia

Billboard cost is often misunderstood - prices range widely based on location, format, audience, and quantity of placements. With out-of-home, cost per thousand impressions is actually lower than other advertising channels like social media. At View Chicago, our team is ready to help you design an ad campaign that works for YOUR budget. Find out more about billboard cost and how OOH can be attainable for you - https://lnkd.in/gTU3ESda #billboardcost #outofhome #chicagoadvertising

For any marketer planning for successful holiday campaigns, we likely have just the right audience ready to go for your category and brand.