Looking to get ahead in attention in advertising? Don’t miss Playground xyz’s new, free course on the fundamentals of attention in advertising. In the 30-minute course you’ll learn: • What attention-based advertising is • How different attention technologies work • What value attention can deliver for advertisers Get certified now: https://bit.ly/3Z9ClQP
Playground xyz
Advertising Services
Sydney, New South Wales 5,722 followers
#AttentionSeekers
About us
Playground xyz is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics and media optimisation called the Attention Intelligence Platform. It powers a suite of leading products that maximize Attention Time for brands. Headquartered in Australia, Playground xyz has offices in Singapore, the United Kingdom and the United States. Playground xyz was acquired by GumGum in December 2021.
- Website
-
https://www.playgroundxyz.com
External link for Playground xyz
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2015
- Specialties
- User focus, Measurability, Higher yields for publishers, and Higher return for advertisers
Locations
Employees at Playground xyz
Updates
-
ICYMI: Take a look at our big MAD//FEST takeover! MAD//FEST may have come and gone, but the team is still buzzing after our biggest and best one yet. This year, we brought our very own Optimal Oasis to the madness of MAD//FEST. Right in the centre of the event, we were the go-to spot for good food, drinks, networking and insights. We had the full #attention of MAD//FEST attendees, providing a hub of Playground xyz experts ready to unlock the potential of attention measurement in advertising. With a brilliant turnout, we came away with a wealth of new connections and opportunities and we can't wait to see what next year's MAD//FEST brings. Didn’t get to see it all in action? Check out some of our highlights!
-
-
Not every brand requires the same amount of attention to drive outcomes. A popular beverage brand found that to drive Recall on Facebook, they need >4 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://lnkd.in/g5h6HDWN
-
Not every brand requires the same amount of attention to drive outcomes. A popular banking brand found that to drive Recall on TikTok, they need >5 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
-
Not every brand requires the same amount of attention to drive outcomes. A popular automotive brand found that to drive Consideration on YouTube, they need >2 sec of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
-
We'll be at MAD//FEST next week, hosting our 'Optimal Oasis' opposite the Attention Stage and we can't wait to see you there. Our CEO Rob Hall will take the stage with The HEINEKEN Company to discuss how they've implemented our #OptimalAttention framework to drive outcomes. Cheers to Digiday for writing about our campaign with Heineken's Spanish lager Cruzcampo. Check out the story ahead of MAD//FEST: https://bit.ly/4chOhWs See you next week!
-
Unlock the secrets of #OptimalAttention! 👀 Are your ads getting the attention they deserve? Discover the key to unlocking superior brand outcomes with our latest whitepaper, "Optimal Attention: Exploring the Relationship Between Brand Outcomes and Attention Time." Learn how different attention thresholds can drive awareness, recall, and purchase intent. Ready to revolutionise your advertising strategy? Download now and start optimising today: https://bit.ly/3ROHI5x #AttentionEconomy
Optimal Attention | Research | Playground xyz
playgroundxyz.com
-
Playground xyz are proud sponsors of MAD//FEST this year and we’re making our mark! Situated right in the middle of the action in the MAD//Marquee is where you’ll find our ‘Optimal Oasis’, a VIP space that will grab your attention and keep it. Look out for staff with VIP wristbands to gain access, we hope to welcome you to this haven away from the madness. Keen to find out more about how much attention your brand really needs to thrive? Rob Hall will also take to the Attention Stage on Tuesday, 2nd July at 11.25 with Dan Glynn from The HEINEKEN Company to discuss how leveraging our #OptimalAttention framework can enhance your brand outcomes. We'll see you there! 👋
-
-
Not every brand requires the same amount of attention to drive outcomes. A popular alcohol brand found that to drive Consideration on Facebook, they need >2 sec of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://lnkd.in/g5h6HDWN
-
Our Senior Sales Manager Billy Gittins never fails to make content that resonates and...captures your attention! Check out his latest post on our #OptimalAttention campaign with The HEINEKEN Company's Spanish lager, Cruzcampo. Using our Optimal Attention™ framework, Heineken was able to optimise their campaign formats to increase reach, hit attention benchmarks, and drive outcomes. Every brand and every campaign's #OptimalAttention is different and is based on the brand, creative, and environment. What's your campaign's #OptimalAttention?
I take my job VERY seriously. When Daniel Glynn and Jimmy Hughes asked me to help them on The HEINEKEN Company’s UK launch of Cruzcampo. I couldn’t say no. Although, despite being Spanish, they didn’t want me in the ad… What they actually wanted was to understand: HOW MUCH attention did Cruzcampo need to drive their business outcome. This was across: YouTube, Meta and TikTok The research we did together found that for the Cruzcampo launch - with the assets being used - the optimal Attention Time was low This was great news as it meant the team could buy cheaper formats, increase reach, hit attention time benchmarks AND be just as effective It hasn’t ended there though. Optimal Attention will be different based on the nature of creative, brand and environment With this we’ve partnered up with The HEINEKEN Company to help better understand attention and use it to their advantage across all brands. This is a perfect example of a forward thinking brand using data and AI to make their media more efficient Check the PR in the comments #spain #ai #attentioneconomy #cruzcampo #youtube #social