Thank you MMA Vietnam for inviting DV's Corina Trang Luong to speak about the top data-driven trends in marketing at MMA Innovate Vietnam! It was an honor to be featured alongside industry experts: Hanh Nguyen, Head of Consumer Experience at HEINEKEN Vietnam; Thanh Nguyen Khoa Hong, CMO at PNJ Group; and Vy Pham, Country Head of Ads at Appier. We hope you gained new insights about the concerns around AI and ad fraud, and how advertisers can improve media quality in digital marketing. Reach out to us at sales@doubleverify.com if you want to learn more!
DoubleVerify
Advertising Services
New York, NY 28,879 followers
DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.
About us
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.DoubleVerify.com.
- Website
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http://www.doubleverify.com
External link for DoubleVerify
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Impression Quality and Audience Quality Solutions for Brand Marketers, Ad Viewability, Ad Prominence, Impression Delivery, Transparency and Accountability to Digital Media, and Brand Safety and Fraud Protection
Locations
Employees at DoubleVerify
Updates
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MFA content is on the rise – here’s what you need to know to navigate this evolving trend! DV’s Jack Smith, Chief Innovation Officer, shares insights from our recent Global Insights: 2024 Trends Report about the proliferation of Made-for-Advertising (MFA) sites and how we identify them. Read more in AdMonsters’ article:
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Did you know, “Made for Advertising” (MFA) sites are more likely to feature evergreen content because it’s easy to scale with generative AI tools. DV’s “Global Insights: 2024 Trends Report” is our most comprehensive report to date. Discover more insights to supercharge your campaign performance in our report here: https://buff.ly/4ckHmLM
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Você já está medindo a atenção? Se ainda não, as descobertas do nosso relatório Global Insights Report 2024 mostram que já é hora de considerar o uso dessa métrica. 🤔 Leia o artigo publicado recentemente pelo Meio&Mensagem para conhecer os insights que nosso relatório trouxe sobre o impacto positivo da medição da atenção em campanhas publicitárias.
Qual é a importância das métricas de atenção?
meioemensagem.com.br
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Retail Media Networks (RMNs) are one of the most promising channels because of the privacy-friendly opportunity they give advertisers to connect with consumers. 🤝 But do RMNs drive attention? Download our DV Global Insights: 2024 Trends Report to learn how you can leverage RMNs to drive engagement: https://lnkd.in/d3sj65WV
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Third-party ad verification on social media platforms and proprietary media gardens is essential for maintaining transparency and trust in the digital advertising ecosystem.🛡️ In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog explores our verification processes and commitment to accountability. Read more here: https://buff.ly/3xGV1Ox
The Mechanics of Independent Social Media Measurement - DoubleVerify
https://doubleverify.com
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Thanks for having us, Hamburg! We had an incredible time hosting an exclusive dinner for yet another successful DV IMPACT. 🎉 Thank you to everyone who joined us and our DV speakers, Nick Reid and Michael Fuhrmann, who shared their insights on the evolution of ad verification. 📍Next stop? Düsseldorf! If you’re interested in attending DV IMPACT: Düsseldorf on August 28, please reach out to events@doubleverify.com.
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DV proudly celebrated Pride Month with several impactful initiatives that highlighted our commitment to inclusivity and community: - A fireside chat with Lisa Sherman, CEO of the Ad Council, showcased her inspiring journey as a trailblazer in the communications industry. Having launched Logo TV, the first cable network for LGBTQ audiences, she now leads the Ad Council, exemplifying her dedication to diversity. - A rooftop workout led by Dean’s Crossfit, which helped fund scholarships for LGBT+ members and, promoted fitness and support. - A delightful breakfast at DVHQ, which featured Supermoon Bakehouse’s viral Rainbow Croissants, brought together our community members and allies. Thank you to everyone who participated. Scroll through the pics to see the highlights, and stay tuned for more LGBTQ+ initiatives throughout the year as we continue to honor and celebrate Pride! #PrideMonth #Diversity #Inclusion
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🎉We’re excited to introduce Attentive Reach - a new KPI available for optimization within Scibids AI that empowers you to unlock richer optimization opportunities beyond viewability and quality metrics. In our recent DV Global Insights: 2024 Trends Report, we found that optimizing for attention on average drives a 50% greater increase in Branding KPIs than viewability alone. Let’s take a closer look at what Attentive Reach can do for you ⬇️ ✨Connect with Attentive Audiences ✨Optimize Campaign Outcomes ✨Drive Media Efficiency ✨Eliminate Manual Lift Learn more here: https://buff.ly/4bzucdj
Introducing Attentive Reach. Scibids AI - DoubleVerify
https://doubleverify.com
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Last week, we returned to the French Riviera for Cannes Lions International Festival of Creativity 2024. 🛥️ The year’s hottest advertising event was a whirlwind of educational panels, fun parties and meaningful connections. In case you weren’t able to attend, or want to relive the memories, check out our recap: https://buff.ly/4blAgFZ #CannesLions2024
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