DoubleVerify’s Post

It's been a bright and busy start to the year for our team and I thought I'd share some of the highs, lows, and learnings. On January 8 we put on a press event to announce three new products and a strategic partnership at CES Las Vegas. 🎥 The press event went great, it was well attended and we had fantastic product feedback from the journalists there. We also decided to livestream the event via our Youtube channel and took on an external experienced AV company to make sure this went seamlessly... it didn't. 🙈 After all of the testing went well, shortly before the livestream kicked off, technical issues appeared that weren't fully fixable. The result: a livestream with poor audio throughout, not a good look for any company, especially an audio one. This is why most companies do pre-recorded livestreams, we thought we would make it special by making it truly live and putting in the prep, but we won't be doing that again any time soon. 😞 Following the event, CES media activities, and press release we won an astonishing (and counting) 28 'Best of CES' product awards (over 10 each for MOMENTUM True Wireless 4 and MOMENTUM Sport in case you're asking) from media outlets including Rolling Stone, USA Today, Popular Science, What Hi-Fi and many more reputable publications. 🥇 A really good foundation ahead of launch and a testament to the many innovations that we are introducing, not to mention the great work of our PR team to bring this to everyone's attention. However, due to the huge media coverage that we received, one of our products also became one of the targets of a negative article that was then syndicated to many more media outlets. We took the hit for the whole true wireless earbud category as the criticism applies to us and our competitors, but only mentions us by name. 🎧 One of the lessons learned here is that success puts you in the spotlight and firing line and you soon become the representative of your entire industry and take the hits that come with that. 🎯 It's a cliche, but every road comes with its highs and lows, obstacles and detours, we just have to stay focussed on staying the course and anticipating & dealing with all of the bumps on the road. Onwards and upwards! 💪 PS: There's nothing like clearing your head with a walk or run in nature. #success #failure #learning #feedback #sharingiscaring

“We're currently in an era of exciting innovation. The shift toward a multi-currency world, supported by groundbreaking effectiveness measurement innovation, is reshaping how we measure success.” - Noelle Huynh, SVP of Research & Measurement at Warner Bros. Discovery. 💡During a recent Ad Age webinar on innovations in ad measurement, DISQO spoke with Noelle about how Warner Bros. Discovery champions a full-funnel, cross-platform understanding of campaign impact. Learn how this powerhouse proves impact for its advertisers. Read the article: https://hubs.li/Q028RRxB0

Advertising Week New York is a few days away, and Placements.io is excited to join in on the event! 🏙 Learn more about how Placements.io technology is helping the world's most influential publishers, broadcasters, and retail media companies grow their advertising business. Please message Evan Bowen, David Kelly, or Kenji Troyer to schedule a time to meet. See you in New York! #awnewyork2023 #advertisingweek #retailmedia #adtech #commercemedia #martech #marketing #digitaladvertising

That's a wrap for Amsterdam / IBC 2023 + London & Singapore showcasing Hoppr's novel approach to bridging Advertising's great divide between Linnear ~ Connected / Advanced Television. The level engagement we enjoyed was testament to the massive effort the team has applied over the last 6 months focusing on research, planning, execution and drllling down on every element of what we do, actually listening to what advertisers, buyers, brands, agencies and network operators were telling us, the level of alignment we heard was heartening, we then embraced a content / user first approach to deliver what we were being told, one of the hardest tasks was to hone in on ‘who is the user’, unsurprisingly they all are, and there in lies the challenge and the reward, and experiencing the level traction extend to us would more than suggest we’ve ticked many of those boxes #connectedtv #programmaticadvertising #digitalmarketing #advertising

Looking for even more expert knowledge in the media? Register now for the W&V, Werben & Verkaufen Screenforce Academy in October!   On 19 October at 9:35 am CEST, Stefan Schönherr and Daniel Reiner from RTL Germany will share their knowledge about commercials and creation. The two will explain the interplay between campaign creation and user situation. 👀📺   In this Screenforce Academy episode, you'll discover the results of the Screenforce study "Mapping the Impact" and get concrete recommendations for more advertising impact. 📢💥   The study examines the factors that optimize the impact of an advertising spot and identifies the most suitable contexts for broadcasting advertising. 🔎   "Mapping the Impact" is far more than just another research project. The study is a veritable treasure trove of actionable insights for advertisers and media agencies. Together with Screenforce, we recently received the coveted HORIZONT THE REAL IMPACT AWARD in first place! 🏆   ➜ Click here to sign up! https://lnkd.in/e-mQRjRk #Advertising #AdImpact #Media #Commercial #Spot #Brand #BrandAndMedia #MarketResearch #eyesquareResearch #Screenforce #SreenforceAcademy

Spiideo made the Financial Times list of Europe's fastest-growing companies for a fourth consecutive year. https://lnkd.in/dGkJu26D We use technology to create opportunities for the sports industry at all levels: capturing training/games without a trained camera operator, providing high-impact video and data, a cloud-based video management and analysis platform, integration with third-party tools to simplify elite workflows, and creating affordable live broadcasts where there is no manual production. It empowers coaches to develop talent, teams to realize goals and athletes everywhere the chance to be seen. Next up: three days in Düsseldorf to talk future sports performance and broadcast tech at SportsInnovation 🇩🇪

Yesterday at the New York Stock Exchange, I moderated an insightful panel at Innovid’s Connected Vision 2024. The panelists were Miles Fisher, Head of Emerging and Programmatic at Roku; Jay Friedman, CEO at Goodway Group; and Michael Treon, Video & Connected TV Strategy Lead at PMG. Among many memorable quotes from the day, this one stood out: “We talked a lot about all the hops in the ecosystem and how $1 into the machine doesn't end up in the publisher’s pocket and doesn't deliver $1 of dollar value to the advertiser. So for us, the more working media that we can get or the more working media, the apps on our platform get, the better it is for everybody.” — Miles Fisher, Head of Emerging and Programmatic, Roku. At the event, we unveiled Innovid’s Harmony initiative and product innovations. With Harmony, we aim to optimize CTV advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, and increase ROI to ultimately provide better viewing experiences. Learn more about how Harmony can improve your CTV advertising today: https://lnkd.in/eyGgBQfA #innovid #ctv #harmony #supplypathoptimization #spo #programmaticdirect #programmaticguaranteed

We're happy to announce the lineup for the THRIVE session, "How can media companies not only survive, but shine?" at BaM Live London on December 7th. Join us for insights from industry leaders, including: - Edurne Bengoa, ITN - Laura Conway, Creative Blood - Duncan Hooper, CGTN Europe - Gus Hurdle, Electronic Arts (EA) - Lorenzo Zanni, IABM To remain relevant, media companies need to be agile to respond to audience’s needs, as well as compete with alternative entertainment sources (e.g., gaming, social media). - What are the key business drivers for your media company to keep up with audiences needs and market dynamics and how important is technology to get there? - Business models will be discussed and how media companies need to adjust how they do business when acquiring technology and when providing their services to their own clients / consumers / audiences - What are media companies doing to compete with other sources of entertainment, especially in a market where video is now part of the engagement model for brands, sporting organizations. Don't miss out on this insightful discussion! Secure your spot at: https://bit.ly/3M6SuRW #MediaTechTrends #BusinessInnovation #BaMLiveLondon #IndustryInsights

It it the 4th industrial revolution? Should we fear or embrace the new technologies? Where should advertisers place their bets? No need to leave it to a gamble. Marketers in the Maelstrom share their insights from CES24. Audrey Kemp and Gordon Young report for The Drum from Las Vegas, sharing exclusive interviews with industry leaders like Sir Martin Sorrell of Media.Monks, Tony Gemma, Vice-President, Head of Global Ad Creative at Yahoo, Mark Douglas, president and CEO of MNTN, Marla Kaplowitz, CEO of The 4A's, and Tony Marlow, CMO of LG Ad Solutions. Want to see what's in the cards for 2024? 📰 Read more: thedrum.com/topics/ces 🎞Watch: https://lnkd.in/gkvJ3M7P #emergingtech #thedrumatces #2024predictions

In the age of technology, the debate surrounding the impact of screen time on our eyesight is a hot topic. Scientific evidence suggests that this notion is largely unfounded, and it's time to dispel the myths surrounding the relationship between television and eyesight. Understanding the Myth: The idea that watching television harms eyesight has been ingrained in popular culture for decades. The myth likely stems from concerns about prolonged exposure to screens and the belief that staring at a TV screen for extended periods might strain the eyes, leading to permanent damage. Dispelling the Myth: 1. Lack of Scientific Evidence:   Numerous scientific studies have failed to establish a direct link between watching television and permanent damage to eyesight. The American Academy of Ophthalmology emphasizes that while extended screen time can cause discomfort, it does not lead to permanent damage or deterioration of vision. 2. Technology Advances:   Modern television sets employ advanced technologies such as LCD and LED screens that are gentler on the eyes compared to older cathode ray tube (CRT) displays. The improved screen technology, along with higher resolutions and refresh rates, contributes to a more comfortable viewing experience. 3. Pre-existing Conditions:   It's crucial to differentiate between watching television as a cause and as a correlate to eyesight issues. People with pre-existing vision conditions might find discomfort during prolonged screen exposure, but it's the existing condition rather than the act of watching TV that is the culprit. 4.Blinking and Eye Care Habits:   The discomfort often associated with screen time is more likely due to reduced blinking and dry eyes. When engrossed in watching television or any screen, individuals tend to blink less frequently, leading to dryness and discomfort. Encouraging healthy eye habits, such as the 20-20-20 rule (looking at something 20 feet away for 20 seconds every 20 minutes), can alleviate strain. 5.Variety of Content:   Unlike older televisions with limited programming and lower-quality displays, modern TVs offer a wide variety of content, including high-definition and 4K visuals. The diversity in content and improved display quality contribute to a more engaging and less straining viewing experience. In conclusion, the myth that watching television is harmful to eyesight lacks substantial scientific support. Advancements in technology, coupled with a better understanding of eye care habits, contribute to a more nuanced perspective on screen time. Rather than demonizing television, it is essential to focus on maintaining a healthy balance, incorporating regular breaks, and practicing good eye care habits to ensure optimal visual well-being in the digital age. So, the next time you enjoy your favorite TV show, rest assured that your eyes are not under siege from the screen. Source: https://lnkd.in/eGps7qdw