DoubleVerify’s Post

Marketers are no longer relying solely on intuition and empirical evidence; they are instead turning to AI to analyze vast data sets, predict consumer behavior, and automate personalized messaging at scale. Let's delve into how AI is reshaping the marketing landscape, providing businesses with innovative tools to engage their audiences more effectively and efficiently. https://hubs.li/Q02sJs6p0

In case you missed it, we had an incredible interview that you don't want to miss out on! Our Head of Strategy and Growth at Global Rev Gen, Bosco Anthony, sat down with Ticker Mike Loder to discuss the impact of AI on advertising. Trust us, it was an absolute game-changer! They dove deep into the world of digital marketing, shedding light on how AI is revolutionising the industry and creating a more engaging and personalised consumer experience. Brace yourself for mind-boggling insights that will leave you inspired. Don't worry if you missed the live broadcast! We've got you covered. Catch the complete interview below. Get ready to elevate your advertising expertise to new heights! Stay tuned for more thrilling updates from GRG as we continue to reshape the advertising landscape with the power of AI. You won't want to miss what's coming next! #AIinAdvertising #DigitalMarketing

🚀As the CEO of Unity Solutions, I'm deeply heartened to witness our team's pioneering spirit in harnessing AI for the greater good of digital marketing. It's a testament to our commitment not just to growth, but to enhancing the human element of the digital experience. 🗣️To those joining us on this transformative path, remember: the true power of AI lies in its ability to amplify the customer's voice. ✍️ It's not merely the data, but the narratives behind it that shape enduring connections. 📊 A poignant example from our own clientele revealed how our bespoke marketing approach transformed a single purchase into a lifelong brand alliance. This serves as a compelling reminder that behind every data point is a human interaction waiting to be enriched. 🤝 Leveraging AI with integrity can turn these interactions into sustainable relationships and unwavering brand loyalty. 👑 As we forge ahead in this digital epoch, it's Unity Solutions' vision that continues to inspire — highlighting the boundless potential of AI to not only drive business success but to foster robust communities around brands. #Leadership #Innovation #CustomerCentricity #AIforGood #UnitySolutions

Are you planning to visit #d3con next week? If so, dont miss IAB Europes panel on one of the most important topics for #ProgrammaticAdvertising (and probably some other industries as well) 👉 #ArtificialIntelligence Together with amazing experts (kudos go out to Sebastian Grantz, Maximilian Nolte, Elisa Schwuchow & Sara Sihelnik 🙏 ) we are discussing "How AI is transforming Programmatic Advertising". We will explore the impact and effectiveness of AI on programmatic in all its aspects, how #MachineLearning and #GenAI can help to overcome current challenges and bring Programmatic to a new level. Looking forward to seeing you and some insightful conversations 💡

VICI has truly redefined the advertising landscape. Their cutting-edge technology and AI-powered platform have revolutionized personalized advertising by taking behavioural data to completely new heights. What was believed impossible is now a reality thanks to VICI’s stellar innovation. They've expertly turned advertising into a user-centric discussion leading to a surge in campaign effectiveness and a phenomenal upswing in ROI. Take a step into the future of advertising and maximize your campaign performance today. Explore a demo of VICI to witness and leverage this groundbreaking innovation: https://lnkd.in/dSUibrDN #innovation #adtech #VICI #AI #digitalmarketing #personalization #campaigns #userbehavior #ROI #gamechanger

Great article from The Wall St Journal on how AI is changing marketing & advertising and features the things we're doing to change Brand Suitability on YouTube and CTV. While every solution has a human component, Pixability continue to be the leaders in using AI to maximise the valuable impressions for brands on YouTube and CTV Reach out to find out more. https://lnkd.in/em_wjTDN

Ever pondered how to catapult your advertising strategy to unprecedented heights? Enter the game-changer: Artificial Intelligence. AI is the wizard behind the curtain, leveraging data insights to optimize every aspect of your ad campaigns. Embrace the future of advertising with AI – where precision meets impact, ensuring your message doesn't just reach but resonates. Discover the AI advantage in ad campaigns today! #FotoPlus #WizardAI #AIAdvertising #OnlineAds #AITools #AdStrategy #TechInMarketing #DigitalAdvertising #AIAnalytics #MarketingInnovation #AIStrategy

Is AI the Key to Unlocking New Dimensions in Consumer Purchasing Behavior? Unity Solutions is at the forefront of utilizing AI to revolutionize consumer purchasing behavior. Our advanced AI analytics go beyond data, offering personalized marketing experiences that truly connect with each individual. Seeking to integrate AI into your marketing for more profound consumer connections? Contact Unity Solutions for expert guidance and innovative strategies that set new benchmarks in digital marketing. #artificialintelligence #purchasing #marketing #consumer #innovative #digitalmarketing

Effective ads are four times more likely to lead to increased ROI. That's why creative quality is so important, and why Kantar has launched a major update to Kantar Brand Lift Insights. Incorporating creative insights through Link AI, a fully automated, AI-powered machine to predict effectiveness and create successful digital advertising across platforms and devices. Learn more: https://lnkd.in/gmz6y_FV

The future of media buying is here. Get more out of programmatic with our most transformative platform update yet. Kokai gives marketers audience-based buying solutions, more premium inventory access, new measurement tools, and enhanced AI. All to help you make smarter decisions, faster.