Did you know, “Made for Advertising” (MFA) sites are more likely to feature evergreen content because it’s easy to scale with generative AI tools. DV’s “Global Insights: 2024 Trends Report” is our most comprehensive report to date. Discover more insights to supercharge your campaign performance in our report here: https://buff.ly/4ckHmLM
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☆ Digital Marketer - LinkedIn Trainer ☆ Helping Professionals & Companies use LinkedIn for Marketing & Lead Generation through referrals
Discover the future of marketing in 2024 with WSI’s annual predictions. From short-form video dominance to the rise of AI and changing search experiences, stay ahead of the #digitalmarketing landscape. https://rpb.li/HNZJ #digitalmarketing
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We just finished a 20 page whitepaper on The Future of Search: Harnessing Generative AI in Digital Marketing. Download a copy and share this with someone who is interested in digital marketing and AI! https://lnkd.in/g6mmKjsp #digitalmarketing
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Chief Executive of UK's Advertising Standards Authority. President of International Council for Ad Self-regulation. Board member of European Advertising Standards Alliance. Board member of Fundraising Regulator
For a quick update on how we're using AI to capture and scan millions of online ads, have a look at this...
Our new Annual Report sets out the story of our 2023 - a watershed year for us in terms of our digital transformation. Our Chief Exec, Guy Parker, gives a brief overview of the stories and successes we've shared, like how we're using AI and tech-assisted tools to meet the challenges of online ad regulation. Read the full report now: https://lnkd.in/euGYd9UA
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Today’s the day we talk AI! 💡 At 15:00 GMT, our experts unveil the secrets of leveraging AI in digital marketing. 👀 Tune in to explore a new era in marketing: https://bit.ly/4cslz5R
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CEO/Founder, Skift. Perpetually exhausted dad of two hyperactive boys
I found this chart and analysis from Boston Consulting Group (BCG) pretty insightful if too short. If midfunnel searches get disrupted by AI answers/LLM, which is discovery, and a large part of travel is about discovery first, where does that leave travel brands? This is why I asked in a previous post few days ago on why travel brands have been slow (nonexistent) in cutting licensing deals with AI comapnies such as OpenAI, got lotsa comments here: https://lnkd.in/e_5RKjwc<< Not much analysis of that in this BCG article, would love to hear more from folks on this. https://lnkd.in/eXyZp6_Q <<
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Come join us for Julia Turc from Storia AI's talk, "Less is More: How to Serve Models More Efficiently"! While building content generation platforms for filmmakers and marketers, we learned that professional creatives need personalized on-brand AI tools. However, running generative AI models at scale is incredibly expensive and most models suffer from throughput and latency constraints that have negative downstream effects on product experiences. Right now we are building infrastructure to help organizations developing generative AI assets train and serve models more cheaply and efficiently than was possible before, starting with visual systems. Get your tickets now and use code BeOurGuest to save 20% https://lnkd.in/dR87sR7A
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Feeling a little rusty when it comes to BFCM preparation? I’ve got just the thing! Attentive’s interactive BFCM Planner has everything you need to get started, from SMS templates based on top-performing messages to AI tips for increasing conversions while saving time. Check it out: https://lnkd.in/g8PX7yMb
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Feeling a little rusty when it comes to BFCM prep? We've got just the thing to help you crush it this year! Attentive’s interactive BFCM Planner has everything you need to get started, from SMS templates based on top-performing messages to AI tips for increasing conversions while saving time. Check it out: https://lnkd.in/eyfWH8y5
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ASA Annual report for 2023 published today, recommend checking out the updates on its use of AI and proactive ad-monitoring project. #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #ai
Our new Annual Report sets out the story of our 2023 - a watershed year for us in terms of our digital transformation. Our Chief Exec, Guy Parker, gives a brief overview of the stories and successes we've shared, like how we're using AI and tech-assisted tools to meet the challenges of online ad regulation. Read the full report now: https://lnkd.in/euGYd9UA
