Thank you MMA Vietnam for inviting DV's Corina Trang Luong to speak about the top data-driven trends in marketing at MMA Innovate Vietnam! It was an honor to be featured alongside industry experts: Hanh Nguyen, Head of Consumer Experience at HEINEKEN Vietnam; Thanh Nguyen Khoa Hong, CMO at PNJ Group; and Vy Pham, Country Head of Ads at Appier. We hope you gained new insights about the concerns around AI and ad fraud, and how advertisers can improve media quality in digital marketing. Reach out to us at sales@doubleverify.com if you want to learn more!
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AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
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Let's explore the game-changing benefits of Seller-defined audiences (#SDA) that elevate the entire industry. Experience enhanced consumer privacy, improved advertising effectiveness, and greater value for publishers. Download the Brand Safety & MarTech Report 2023 by MMA Indonesia to gain valuable insights and unlock the potential of SDA. Download Now: https://lnkd.in/gN5WGAE5 MMA Global, MMA APAC, Rohit Dadwal, Shanti Tolani #mma #mmaindonesia #brandsafety #martech #advertising #consumerprivacy #publishers #marketinginsights #digitalmarketing #dataprivacy #marketingstrategy #audiencetargeting #datadrivenmarketing #marketingtrends #digitaladvertising #industryinsights
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AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis)
https://digitalsignagepulse.com
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No bubble: Why pop is hot in the casino and betting industry 💙 RichAds CMO Vasilii Gamov explains how to unleash the power of pop within iGaming 🎰 "With their ability to reach wide audiences and drive traffic, pop ads have become a powerful tool for the promotion of casino and betting niches". READ 👉🏼 https://lnkd.in/dd7gFSqY
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Eyeballs & Engagement: * DEG Roadshow Official Sponsor - Using Data to Reach Audiences & Optimise - Toby Lindley-Smith, Leading International Sales & Partnerships, JustWatch At DEGI: The Digital Entertainment Group International at Omdia Media buying supercharged by 1st party data. Audiences for superhero show—ascertained if would convert. Beyond traditional metrics for optimisation. Concern of lack of correlation with media. Use surveys to ask levels of interest. Signup intent and watch intent. Explain awareness gaps. Ascertain best audience to convert. Uncover audiences—like interest by women in superhero shows. Physical and digital copies potential. Key: Picture quality. Extensive bonus content Director’s cut Streaming. Key: New content. Classic content not a driver to sign up, but a driver to stay. Reasons to cancel: Cost of living. Ads are a negative. Limited content. Catalogue drivers: Reviews and ratings. Recommendations from friends and family. Social Media is low.
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Decoding Sponsorship ROI with AI-powered data | Marketing Director @ Shikenso Analytics
🔥 We made it on the Front Page of OMR! CMOs face a range of challenges when it comes to measuring sponsorships. It starts with waiting weeks for reports, dealing with vague estimates and KPIs that don’t provide useful insights, and trying to make sense of confusing numbers. Often, they only get a one-dimensional view of their sponsorships. OMR reached out to understand how we approach things differently, helping brands like Red Bull, Mercedes Benz and ALDI evaluate their sponsorships. Check out the article for real-life data from the OMR festival, a look at our dashboard, what we do, and who we work with. 👉 https://lnkd.in/eYZ4bBYD (in German, but you can use your browser's translate function or contact me for help.) P.S. I’ve been in marketing for over a decade, and OMR is well-known to everyone who is serious about marketing. Seeing our data used by the marketing rockstars made my day! ❤️ #SponsorshipSuccess #MeasurableFact #OMR #Marketing #Sports #Esports #Analytics
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The Olympic's are 9 weeks away and 15.6 million people tuned into the games in 2021. That's millions of potential customers, and we’ve formulated the most precise way to reach them with our pre-built, ready-to-activate Olympics Audience Models. Imagine the impact of connecting with the exact audience most engaged with the biggest sporting event in the world. With IntentKey® AI, advertisers and business owners can reach Olympic travelers, to streamers, and everything in between. Want information about how to reach access these AI-powered audience models directly, pm me or email me at megan.branch@inuvo.com. Win GOLD with our Olympic advertising strategy🥇 Learn more: https://lnkd.in/g3wYTshh If you are looking for something more customized or a different model, we can build it that too! #2024olympics #olympics #olympicsadvertising #IntentKey #Inuvo
It's #NationalStreamingDay! Ready to win the gold with your Olympic advertising strategy? 🥇 During the 2021 Summer Olympics, 15.6 million people tuned into the games just on NBC's digital and television programs. That's millions of potential customers, and we’ve formulated the most precise way to reach them with our pre-built, ready-to-activate Olympics Audience Models. Imagine the impact of connecting with the exact audience most engaged with the biggest sporting event in the world. With IntentKey AI, advertisers can reach Olympic travelers to streamers, and everything in between. Access these AI-powered audience models directly through a PMP, or let our team at Inuvo handle it for you. Our data experts can help customize, expand, or refine these models to hit exact targets and achieve campaign goals. Want a more custom or different model? We can build it. Learn more: https://lnkd.in/gM4fQSHe #2024olympics #olympics #olympicsadvertising #IntentKey #Inuvo
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Learn how Premier League club Brentford Football Club is breaking new ground with a first-of-a-kind immersive fan experience and revolutionary new sponsorship category, activating main sponsor Gtech 👇 Gtech is benefitting from prime logo placements within AI-powered data-driven augmented highlight clips, delivered to Brentford fans inside the Gtech Community Stadium and on social media. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗰𝗹𝘂𝗯𝘀 𝗮𝗻𝗱 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀? 🔷 A new high-impact sponsorable asset, driving contextual relevance with data-triggered logo placements at key moments. 🔷 Enabled by AI technology, combining rich player tracking data with video to deliver augmented highlight clips in real-time. 🔷 An immersive experience that aligns Gtech with fans, providing unmatched visibility and attractive sponsor display times. #sportsadvertising
In partnership with Brentford Football Club and Gtech, we've struck an exciting new deal to power augmented highlights for fans in-stadia and on social media including: ⚽ Shot speeds, player names and a pitch map through rich tracking data ⭐ New ad inventory for Gtech to extract more value from their sponsorship 📊 AI-powered Dragon tech, combining live data, video & brand activation Press release: https://bit.ly/3vJ21JY
Gtech Community Stadium to launch augmented, AI-powered in-game highlights
https://geniussports.com
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Father | Founder & CEO Touchvert Uganda Limited | Digital Comms | Brand Influencer | Content Creator | Digital strategist | Storyteller | Tech Savvy (IoT, Automation, Ai, Big Data)
Digital Marketing is like being a DJ for a brand and their products/services. Know your audience and what gets them dancing. #DigitalMarketing
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Fantastic to join Leaders in Sport Week 2023 today! Sportradar EVP of Global Marketing, Adam Azor (FCIM), joined industry experts to discuss the opportunities for brands and rightsholders to deliver personalized digital fan experiences as third-party cookies are phased out. Additionally, Adam highlighted how Sportradar’s 20 years of expertise and agnostic position in the sports ecosystem enabled us to develop the first sports industry-specific data clean room and bespoke marketing activation technology. Signaling a new chapter for sports marketing, we’re empowering companies interested in engaging with sports audiences to take greater control of their data and deliver more personalized end-user experiences for fans. #LeadersWeek
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