About
📕 Author of "The…
Articles by David
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Raising £1.5m to change an industry, by flipping the script
Raising £1.5m to change an industry, by flipping the script
By David Mannheim
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Pre-order now. The grown up announcement.
Pre-order now. The grown up announcement.
By David Mannheim
Contributions
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What are the most difficult challenges for conversion optimization professionals?
We must learn what customers really want, not what they say they want or what we think they should want - Eric Reis. So "understanding" them, not just listening, or responding, or speaking to is rule number 1. The ways to do this are implicitly and explicitly. Both have their flaws and both have their advantages, so like any other good sit on the fence marketing answer of "it depends", it's about doing both in equal measure.
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What are the best practices for personalizing e-commerce product pages?
Appropriateness is key. Understanding the customer’s intent to be able to serve the right messages, in the right order (consider hierarchy), at the right time is hugely impactful. Consider what a PDP is: a template. Generically thrown together. If we understood customer intent, that content could be dynamic; appropriate for where the user is at their stage of the journey. If they have a low intent (first time visits, generic keyword to arrive there) consider amping up product recommendations (see wayfair). If they have a higher intent (4th visit, item already in bag) focus on delivery, returns etc. All to be tested of course.
Activity
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I recently joined Hannah Clark on her podcast “The product manager” to talk about the Product-Process gap that companies struggle with when trying to…
I recently joined Hannah Clark on her podcast “The product manager” to talk about the Product-Process gap that companies struggle with when trying to…
Liked by David Mannheim
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Post # 4️⃣ of our #analytics survey results: Perhaps the most interesting question ( 5️⃣ ) today - What are the most important features for…
Post # 4️⃣ of our #analytics survey results: Perhaps the most interesting question ( 5️⃣ ) today - What are the most important features for…
Liked by David Mannheim
Experience & Education
Licenses & Certifications
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Certified Usability Analyst (CUA)
Human Factors International
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Certified User Experience Analyst (CXA)
Human Factors International
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IPA Advanced Certificate (Credit)
IPA (International Practitioners in Advertising)
IssuedCredential ID A8053 -
Healthcare accredited
IBPA
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IPA Foundation Certificate (Credit)
IPA (International Practitioners in Advertising)
Courses
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Advertising and Marketing
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Human Factors International - CUA courses (2012)
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Human Factors International - CXA courses (2013)
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Psychology
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Webcredible - Information Architecture training
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Recommendations received
30 people have recommended David
Join now to viewMore activity by David
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Debated whether or not to share this as it seems kind of narcissistic and self-serving, but f**k it, if this was something negative about me, I would…
Debated whether or not to share this as it seems kind of narcissistic and self-serving, but f**k it, if this was something negative about me, I would…
Liked by David Mannheim
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Very interesting Inforrm article on the sentencing of the protestors. There has to be other ways of making their concerns known other than the…
Very interesting Inforrm article on the sentencing of the protestors. There has to be other ways of making their concerns known other than the…
Liked by David Mannheim
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Very often, 80% of the growth comes from 1 or 2 growth tactics where you gain your competitive edge. Like a VC, a startup marketer's job is to place…
Very often, 80% of the growth comes from 1 or 2 growth tactics where you gain your competitive edge. Like a VC, a startup marketer's job is to place…
Liked by David Mannheim
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I think you can do both. Make useful and fair content to compare competitors and still position yourself as one of the good alternatives. I think…
I think you can do both. Make useful and fair content to compare competitors and still position yourself as one of the good alternatives. I think…
Liked by David Mannheim
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“A vision without a plan is a dream. A plan without a vision is just boring” Dan Ashworth, Sporting Director, Manchester United. Here’s our vision…
“A vision without a plan is a dream. A plan without a vision is just boring” Dan Ashworth, Sporting Director, Manchester United. Here’s our vision…
Shared by David Mannheim
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ŌURA is CRUSHING Amazon by driving trial. They are doing things I have never seen before on Amazon, and I’m watching like 🤤 Their real magic is…
ŌURA is CRUSHING Amazon by driving trial. They are doing things I have never seen before on Amazon, and I’m watching like 🤤 Their real magic is…
Liked by David Mannheim
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Sometimes the easiest thing we can do to motivate someone is to tell them they've done a good job... wait for it... when they've done a good job…
Sometimes the easiest thing we can do to motivate someone is to tell them they've done a good job... wait for it... when they've done a good job…
Liked by David Mannheim
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Here are 45 Original A/B-Tests for brands making over $50,000,000/year. I spent over 120 hours doing analysis for these 15 brands. Coming up with…
Here are 45 Original A/B-Tests for brands making over $50,000,000/year. I spent over 120 hours doing analysis for these 15 brands. Coming up with…
Liked by David Mannheim
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🌈 Introducing the H2 Richardson Rainbow the only Hydrogen Rainbow that matters! (p.s. its not actually a rainbow) We need to stop giving #Hydrogen…
🌈 Introducing the H2 Richardson Rainbow the only Hydrogen Rainbow that matters! (p.s. its not actually a rainbow) We need to stop giving #Hydrogen…
Liked by David Mannheim
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