Made With Intent

“A vision without a plan is a dream. A plan without a vision is just boring” Dan Ashworth, Sporting Director, Manchester United. Here’s our vision and plan at Made With Intent 💪 👇 ☄️ In 5 years, we believe over half of all global retailers will be using intent in day to day operations That’s right. Over half. Global. Day to day. That means that our outlined plan to get there is: ✖️This is an industry-wide change; Made with Intent just so happens to be the authority in it. Hence “moneyball for eCommerce”. Content is king.  ✖️To change behaviour we need to change attitude; we can’t do that alone. We’re a complimentary tech that adds incremental value, not silo’d. Partners are queen.  ✖️Accessibility. This is not an enterprise play, this is available to all. Freemium is a big strategic bet moving forward.  ✖️Habitual. This isn’t about Intent metrics vs Conversion Rate, but working in association with it, and showing the benefits of that. Transparency and playbooks will help us achieve this. 👉 Want to see how we’re achieving our vision by “moneyballing eCommerce”? Follow Made With Intent on LinkedIn and ask for a demo. 🖤

2 days to go until Manuel Tönz and David Mannheim are back by popular demand. And they're bringing lunch vouchers to everyone who tunes in. 🍲 Together, they'll reveal how you can truly personalise by enhancing customer history with real-time intent data. Combining collected attributes and affinities... ✖ ...with predictive context and expected actions. 24th July. 12pm BST. Bloomreach and Made With Intent. Join us to get way more than a free lunch. Register here: https://lnkd.in/e4GZK3AT

Since launching our beta, we've often been asked "how can intent add more actionable value" or "can it provide a metric I can measure over time". Well, this is how. We've just released our new Intent Performance Score and platform update. 🚀 Based on customer feedback and our intent-based segmentation framework (more on this soon), you can now: 👀 See how well your site moves visitors through the entire purchase journey 🧠 Understand where your traffic currently drops off along four key phases 🎯 Prioritise high opportunity segments based on your goals and performance 🤝 Integrate with the tools you use to respond to customer intent in-session or post-visit This approach has already created average six month incremental revenue gains of 9.4%, and it's about to ramp up. To find out more about this release, take a look at the video we shared with customers this week.

One of our best in-person sessions is coming online... Come learn a thing or two about how intent data unlocks effective personalisation. And if that isn't enough, you'll get a free voucher for attending.

👂🏼 #sundaystatements

Using a drone to film a podcast has it’s difficulties… For Season 2 of the Statements of Intent podcast, we are filming using a drone. Walk and talks are just more human, right? And that’s what we’re all about - being more human. But using the drone hasn’t come easy. Take a look at our bloopers. Subscribe to our podcast using the link in the comments. And turn on post notifications so you never miss an episode.  #personalisation #customerexperience #growth

Being vulnerable can feel daunting. Unnecessary even. Society tells us to be afraid of failing. Stick with what you know. But, as Nik Fletcher mentioned in Ep. 9 of Statements of Intent, vulnerability is actually essential. Think about it. You can’t do the same thing over and over and expect a different outcome. You need to take that first uncomfortable step. And hope someone follows. Tell us in the comments about a time you were vulnerable and it paid off. #sundaystatements

Todd Yellin made it easy for you to cancel your Netflix subscription. He confessed this on Ep. 194 of The Customer Confidential Podcast. Why? Because it builds trust. Which in turn helps retain customers. Tell us in the comments, what’s something you feel your brand should be more honest about? #sundaystatements

What have we been up to? ✖️ Dive deeper into segments with our new reporting capabilities ✖️ Easily see what data we're receiving in the platform ✖️ It's now easier than ever to manage your team having access to the platform What are we working on next? ✖️ Enhancing our Overview dashboard to drive actionability. ✖️ Designing our onboarding journey to better support our customers to understand and act on insights. If you've got any ideas of what you'd like to see, let us know using the link we’ve provided in the comments!

Statements of Intent is back. And it’s bigger than ever. David Mannheim’s visiting senior eCommerce leaders from all around the UK. And we’re doing it all on a drone. Because it’s more human, right? Plus it’s cheaper than a videographer. You won’t want to miss this season. Subscribe through the link in the comments. #personalisation #customerexperience #growth