Jon MacDonald

#1 Best Seller on Amazon in Marketing and Consumer Behavior.

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

"In an era overwhelmed by digital noise, Jon gives us an… Show more

#1 Best Seller on Amazon in Marketing and Consumer Behavior.

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

"In an era overwhelmed by digital noise, Jon gives us an essential guide to not just capture, but also retain customer attention. Behind The Click expertly combines deep insights into digital journey optimization with practical applications of psychological principles, offering a comprehensive strategy for creating engaging customer experiences."
– Heidi Dean, Product Growth Manager @ Adobe

"This book is a must-read for digital leaders, particularly ecommerce and product marketing teams. While there are plenty of resources out there on shopper behavior, Behind The Click goes beyond theory to take those abstract ideas and offer clear, tangible tactics for optimizing digital experiences."
– Katelyn Bourgoin, CEO @ Customer Camp

"Behind the Click masterfully unpacks the hidden psychological motives that drive consumer behavior. Jon seamlessly connects theory to practice with prescriptive strategies that can be implemented by companies. This book is an invaluable asset for executives aiming to stay ahead in an ever-changing digital environment."
– Niro Sivanathan, Professor of Organisational Behaviour @ London Business School

"A great read for revenue-driven marketers."
– Amanda Natividad, VP Marketing @ SparkToro

"Behind The Click offers a compelling dive into the ever-evolving world of digital marketing, reminding both seasoned professionals and newcomers alike that success lies not just in tactics, but in understanding the underlying psychology."
– Israel Serna, Channel Marketing @ Autodesk Show less

#1 Best Seller on Amazon –– With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce… Show more

#1 Best Seller on Amazon –– With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.


"In this book, Jon teaches you how to give your customers the 'Kim Kardashian on the red carpet' treatment, which is a recipe for success in any market conditions. Having this book when I started out would've saved me tons of time and helped me avoid hard lessons learned through trial and error. I'll be handing a copy of this book to the teams I work with, and I hope you spend time with it, too."
—Nik Sharma, Founder of Sharma Brands Show less

A step by step guide to making websites that convert.

After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently.

This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.

Leverage our battle-tested process to:
*… Show more

A step by step guide to making websites that convert.

After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently.

This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.

Leverage our battle-tested process to:
* Build websites that stand the test of time
* Create content that converts
* Boost customer engagement
* Overcome channel conflict
* Win more loyal customers Show less

Regular contributing author to the monthly publication serving the interactive/Flash Platform community.

The Essential Guide to Open Source Flash Development is a practical development guide to creating Flash applications with open source Flash tools and workflows. You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.

* Explore the world of open source Flash and discover which tools are available.
* Learn how to… Show more

The Essential Guide to Open Source Flash Development is a practical development guide to creating Flash applications with open source Flash tools and workflows. You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.

* Explore the world of open source Flash and discover which tools are available.
* Learn how to identify which tool you need and how to best fit it into your workflow.
* Step-by-step walk-throughs guide you through development with the most popular open source Flash tools.
* Written by the project leads and open source Flash aficionados. Show less