Amsterdam, Noord-Holland, Nederland
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Artikelen van Ruben
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Prerequisites for an experimentation culture - Center of Excellence (4/4)
Prerequisites for an experimentation culture - Center of Excellence (4/4)
Van Ruben de Boer
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Prerequisites for an experimentation culture - Leadership (3/4)
Prerequisites for an experimentation culture - Leadership (3/4)
Van Ruben de Boer
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Prerequisites to get to an experimentation culture - company structure (2/4)
Prerequisites to get to an experimentation culture - company structure (2/4)
Van Ruben de Boer
Bijdragen
Activiteit
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The future of experimentation is bright. ✨ I recently had a fun conversation with John Ostrowski on this topic. Based on what I see happening in the…
The future of experimentation is bright. ✨ I recently had a fun conversation with John Ostrowski on this topic. Based on what I see happening in the…
Gedeeld door Ruben de Boer
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In 2023, we asked the Experimentation Elite attendees about product and full stack experiments. 50% said they are actively working on full-stack…
In 2023, we asked the Experimentation Elite attendees about product and full stack experiments. 50% said they are actively working on full-stack…
Gemarkeerd als interessant door Ruben de Boer
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I'm thinking of going away from the PXL as a prioritization framework. It's too much. There's too much friction in it. And it doesn't get to the…
I'm thinking of going away from the PXL as a prioritization framework. It's too much. There's too much friction in it. And it doesn't get to the…
Gemarkeerd als interessant door Ruben de Boer
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Publicaties
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When experimentation starts as a solution to raise ROI: The pitfall of not having the right scope for experimentation ROI
EASE 2022: The International Conference on Evaluation and Assessment in Software Engineering 2022
Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling…
Experimentation in organizations often starts with the marketing department hiring an agency to raise the ROI of their marketing efforts. Scaling experimentation in the whole organization leads to a larger quantity of experiments, preventing changes without testing, thus making better decisions, and reducing risk. However, we have learned that broadly scaling experimentation has negative effects on the marketing departments KPI of more revenue, which is preventing experimentation from scaling up.
Andere auteurs -
Onderscheidingen
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Finalist Experimenation Culture Community Award
Experimentation Culture Awards
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Winner Experimentation Elite industry award
Experimentation Elite
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Winner Experimentation Culture Rising Star award
Experimentation Culture Awards
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Winner Experimentation Elite CRO Agency Team of the Year Award
Experimentation Elite
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Winner Experimentation Elite Practitioner of the Year Award '23
Experimentation Elite
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Finalist Experimentation Culture Awards 2021 - Individual category
Experimentation Culture Awards
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