Manchester, England, United Kingdom
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About
Articles by Jonny
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A manifesto for overhauling digital ‘experimentation’
A manifesto for overhauling digital ‘experimentation’
By Jonny Longden
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Why your data analysis is not at all 'analytical' and what to do about it
Why your data analysis is not at all 'analytical' and what to do about it
By Jonny Longden
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How and why to create an eCommerce Performance Framework (EPF)
How and why to create an eCommerce Performance Framework (EPF)
By Jonny Longden
Contributions
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How can you design digital content for individuals with cognitive or learning disabilities?
Get people with "cognitive or learning disabilities" to design the content or at least have a strong input. Mostly neurodiverse conditions are differences that are only considered to be 'disabilities' because they are ways of seeing the world that don't conform to the accepted definition of 'normal'. To be truly inclusive you need to ensure that design itself has representation from diverse ways of being and seeing the world.
Activity
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One of the values Journey Further was founded on was togetherness, so we're TOGETHER in our Manchester office today delivering groundbreaking growth…
One of the values Journey Further was founded on was togetherness, so we're TOGETHER in our Manchester office today delivering groundbreaking growth…
Liked by Jonny Longden
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“The plane will be flying anyway” That’s the most common response I get when I tell people I'm trying to fly less. I don’t consider myself an…
“The plane will be flying anyway” That’s the most common response I get when I tell people I'm trying to fly less. I don’t consider myself an…
Liked by Jonny Longden
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Always keep your sales messages brief, succinct and to the point. #digitalmarketing #sales #b2b #email
Always keep your sales messages brief, succinct and to the point. #digitalmarketing #sales #b2b #email
Shared by Jonny Longden
Experience & Education
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Boohoo Group PLC
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Licenses & Certifications
Projects
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MVideo - Digital analytics and ecommerce optimisation
See projectDigital analytics and ecommerce conversion optimization including testing programmes
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Turkcell - Digital analytics for customer experience improvement
See projectAnalytics and insight supporting digital customer experience development
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Johnson & Johnson - Acuvue - Pan-EU digital marketing strategy
See projectDigital marketing strategy and measurement frameworks; SEO strategy and training for markets.
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Unilever - Rexona/Sure - Social media analytics and campaign optimisation
See projectGlobal social media listening and measurement feeding into content management programmes
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Global M&E Company - Digital transformation and analytics capability implementation strategy
Content monetisation strategy; Digital engagement strategy; analytics and optimisation vendor evaluation and implementation strategy; CRM strategy; analytics and optimisation processes
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O2 Priority Moments - Strategy and product analytics
See projectStrategy and analytics for product development - Proposition strategy development; geo-spatial analytics; measurement and optimisation strategy and delivery; digital analytics implementation
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Nike Store - Digital analytics and ecommerce optimisation
See projectDigital analytics and usability optimisation for Nike Football storefront creative and content development work
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Karen Millen - customer analytics for digital CRM development
See projectCustomer segmentation, LTV and basket analytics for digital customer relationship strategy
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Mazda Dealer Websites - Analytics Implementation
See projectComplex analytics technical implementation for 150+ individual dealer websites
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Mazda Europe - Customer Experience Management and Optimisation
See projectImplementation of Tealeaf and delivery of programme of testing and optimisation to improve total purchase path
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Mazda UK - Customer Insights Analysis
See projectHolistic customer database analytics and digital behavioral profiling supporting development of online customer experience
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I know Shiva Manjunath will have mean things to say about me, but it's nice to know that Kameleoon does its own due diligence. We work in our little…
I know Shiva Manjunath will have mean things to say about me, but it's nice to know that Kameleoon does its own due diligence. We work in our little…
Liked by Jonny Longden
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This is the announcement I’ve been wanting to make for a while…. 🎉 I’m super-pleased to share that Zuko Analytics have just launched our new…
This is the announcement I’ve been wanting to make for a while…. 🎉 I’m super-pleased to share that Zuko Analytics have just launched our new…
Liked by Jonny Longden
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