About
📕 Author of "The…
Articles by David
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Raising £1.5m to change an industry, by flipping the script
Raising £1.5m to change an industry, by flipping the script
By David Mannheim
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Pre-order now. The grown up announcement.
Pre-order now. The grown up announcement.
By David Mannheim
Contributions
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What are the most difficult challenges for conversion optimization professionals?
We must learn what customers really want, not what they say they want or what we think they should want - Eric Reis. So "understanding" them, not just listening, or responding, or speaking to is rule number 1. The ways to do this are implicitly and explicitly. Both have their flaws and both have their advantages, so like any other good sit on the fence marketing answer of "it depends", it's about doing both in equal measure.
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What are the best practices for personalizing e-commerce product pages?
Appropriateness is key. Understanding the customer’s intent to be able to serve the right messages, in the right order (consider hierarchy), at the right time is hugely impactful. Consider what a PDP is: a template. Generically thrown together. If we understood customer intent, that content could be dynamic; appropriate for where the user is at their stage of the journey. If they have a low intent (first time visits, generic keyword to arrive there) consider amping up product recommendations (see wayfair). If they have a higher intent (4th visit, item already in bag) focus on delivery, returns etc. All to be tested of course.
Activity
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Every year Kameloon release the top A/B testing influencers. And OK, it’s cool n’ all - but the rising stars matter more to the community. There are…
Every year Kameloon release the top A/B testing influencers. And OK, it’s cool n’ all - but the rising stars matter more to the community. There are…
Shared by David Mannheim
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NEW OFFICE SimpliSafe UK has a new home. Pretty cool to be part of a company that embraces hybrid working as a core part of the culture, while…
NEW OFFICE SimpliSafe UK has a new home. Pretty cool to be part of a company that embraces hybrid working as a core part of the culture, while…
Liked by David Mannheim
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I have 22 years of entrepreneurship. And after all these years... I think that this is still the most important mistake that leaders make: Thinking…
I have 22 years of entrepreneurship. And after all these years... I think that this is still the most important mistake that leaders make: Thinking…
Liked by David Mannheim
Experience & Education
Licenses & Certifications
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Certified Usability Analyst (CUA)
Human Factors International
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Certified User Experience Analyst (CXA)
Human Factors International
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IPA Advanced Certificate (Credit)
IPA (International Practitioners in Advertising)
IssuedCredential ID A8053 -
Healthcare accredited
IBPA
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IPA Foundation Certificate (Credit)
IPA (International Practitioners in Advertising)
Courses
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Advertising and Marketing
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Human Factors International - CUA courses (2012)
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Human Factors International - CXA courses (2013)
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Psychology
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Webcredible - Information Architecture training
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Recommendations received
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Join now to viewMore activity by David
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Three things stood out from reading the posts by 🦻🏽 Ahmed Khalifa and 🦻 Meryl Evans, CPACC (deaf): 1) Dynamic captions can be distracting and…
Three things stood out from reading the posts by 🦻🏽 Ahmed Khalifa and 🦻 Meryl Evans, CPACC (deaf): 1) Dynamic captions can be distracting and…
Liked by David Mannheim
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For some reason Freddie Chatt asked for my opinion. He's put together an email newsletter called "the Summer of SEO"; 10 days of actionable SEO…
For some reason Freddie Chatt asked for my opinion. He's put together an email newsletter called "the Summer of SEO"; 10 days of actionable SEO…
Liked by David Mannheim
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There are very real systemic biases at play that stop women from starting and scaling businesses. - A study published in the Harvard Business Review…
There are very real systemic biases at play that stop women from starting and scaling businesses. - A study published in the Harvard Business Review…
Liked by David Mannheim
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I recently joined Hannah Clark on her podcast “The product manager” to talk about the Product-Process gap that companies struggle with when trying to…
I recently joined Hannah Clark on her podcast “The product manager” to talk about the Product-Process gap that companies struggle with when trying to…
Liked by David Mannheim
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Post # 4️⃣ of our #analytics survey results: Perhaps the most interesting question ( 5️⃣ ) today - What are the most important features for…
Post # 4️⃣ of our #analytics survey results: Perhaps the most interesting question ( 5️⃣ ) today - What are the most important features for…
Liked by David Mannheim
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Debated whether or not to share this as it seems kind of narcissistic and self-serving, but f**k it, if this was something negative about me, I would…
Debated whether or not to share this as it seems kind of narcissistic and self-serving, but f**k it, if this was something negative about me, I would…
Liked by David Mannheim
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Very interesting Inforrm article on the sentencing of the protestors. There has to be other ways of making their concerns known other than the…
Very interesting Inforrm article on the sentencing of the protestors. There has to be other ways of making their concerns known other than the…
Liked by David Mannheim
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Very often, 80% of the growth comes from 1 or 2 growth tactics where you gain your competitive edge. Like a VC, a startup marketer's job is to place…
Very often, 80% of the growth comes from 1 or 2 growth tactics where you gain your competitive edge. Like a VC, a startup marketer's job is to place…
Liked by David Mannheim
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