World Federation of the Sporting Goods Industry (WFSGI)

Physical inactivity levels in adults have risen to 31%, the World Health Organization revealed in its latest report on physical activity. Tackling this physical inactivity crisis requires a collaborative approach, and the sporting goods and fitness industries have an important role to play in enabling people to do physical activity they enjoy. A big thanks to Decathlon and Barbara Martin Coppola, together with our other World Federation of the Sporting Goods Industry (WFSGI) members and partner associations, for speaking about the need to unite to foster physical activity around the world. Over the coming weeks we will share more CEO perspectives on the importance of physical activity and our industry commitments to help tackle this growing crisis. #wfsgi #who #physicalactivity #sportinggoods

EDM Publications 'The Impact of Sports 2024' report is out now and a must-read for the sporting goods industry as we come together to combat the growing physical inactivty crisis. Click the link ⬇️to read in full. #wfsgi #who #physicalactivity #sportinggoods https://loom.ly/J2ZA6CA

Check out what we got up to at EUROBIKE Show last week where Michelle Smyth and Emma P. (Mason) Zwiebler were busy uniting the cycling industry and building the collaborative environment we thrive in.

🎧 The podcast you can't miss this week! WFSGI CEO Emma P. (Mason) Zwiebler in conversation with Clare McSweeney on the world’s leading sports brands joining forces for the first time to tackle the growing physical inactivity crisis. Learn just how worrying the recent World Health Organization data on adult inactivity is for public health and the sporting goods industry. Listen 👇 #wfsgi #sportinggoods #who #physicalactivity Caroline Brooks, Michelle Smyth https://lnkd.in/dwEzYckf

Want to know more about how our member brands are driving collective change through our Physical Activity Committee? Check out Pentland Brands Simon Rowe's experience as WFSGI Physical Activity Committee Vice-Chair. Simon talks to Claudia Klingelhöfer about what brands like Speedo, Mitre Sports and Canterbury, in collaboration with federations such as the Irish Rugby Football Union (IRFU), are doing to tackle the growing physical inactivity crisis. 🏃♂️ 🏊♀️ 🏉 #wfsgi #who #sportinggoods #physicalactivity Emma P. (Mason) Zwiebler, Caroline Brooks, Michelle Smyth https://lnkd.in/djffV-rz

The numbers are stark...watch the video below to understand just how physically inactive adults are becoming and take the opportunity to learn more about the data from the upcoming World Health Organization webinars. #1: Launch of new global estimates of physical inactivity in adults When: Tuesday 2 July 2024 at 14:00-15:30 CEST Where: Zoom register here https://shorturl.at/1kXaa #2. Deep dive into the development of new WHO global comparable estimates of physical inactivity in adults. When: Wednesday 3 July 2024 at 15:00-16:15 CEST Where: Zoom register here https://shorturl.at/3xtYo #wfsgi #who #sportinggoods #physicalactivity

Attending EUROBIKE Show next week? Here's a talk you don't want to miss. 👇 Join WFSGI's Michelle Smyth and Emma P. (Mason) Zwiebler to learn how the cycling industry is playing a key role in supporting a healthier more active planet, from toddlers on balance bikes to professionals on podiums. 🚲🥇 📆 July 3, 12:30 - Hall 11.1 Pink Sofa Can't make this talk? Then come by and visit the WFSGI booth in Hall 11.1 Stand C15 or contact our Head of International Sports & Cycling Michelle Smyth to set up an appointment. We are in town from July 3-5. See you there! #eurobike #physicalactivity #wfsgi #cycling #sportinggoods #messefrankfurt

📣Proud to bring together the global sporting goods and fitness industries in a historic call for urgent and coordinated action as adult physical inactivity levels reach an all-time high. As part of this joint statement and for the first time in our industry history, 25 CEO and C-Suite leaders are highlighting the need for multi-stakeholder collaboration to tackle this alarming situation. New data released today by the World Health Organization reveals that 31% of adults are not meeting the recommended levels of physical activity, up 5 percentage points since 2010. Read more about the latest data and our joint industry commitments here: https://lnkd.in/dey8XEVb #physicalactivity #sportinggoods #wfsgi #who adidas, Amer Sports, Anta, arena, ASICS EMEA, Cycleurope Industries SAS, Decathlon Li-Ning (China) Sports Goods Co. Ltd, New Balance, Nike, On, ORBEA, Pentland Brands,PUMA Group, RESTUBE, Shimano, SHRED., Specialized Bicycle Components, SRAM, LLC, Tecnica Group, Under Armour, Wearable Technologies AG, Yonex, ISPO, Federation of the European Sporting Goods Industry, SFIA - Sports & Fitness Industry Association, Apice, BSI - Bundesverband der Deutschen Sportartikelindustrie e.V., JASPO WORLDWIDE, VSSÖ - Association of sporting goods producers and sporting goods dealers in Austria, Norsk Sportsbransjeforening, AFYDAD, Sporting Goods Industry Association (SGIA), Cycling Industries Europe, FEDAS, EuropeActive, Health & Fitness Association (formerly IHRSA), ICSSPE Emma P. (Mason) Zwiebler Andy Rubin Caroline Brooks Michelle Smyth Marc-Ivar Magnus

🗓️Mark your calendars...the World Health Organization is hosting a global webinar sharing new estimates on levels of physical inactivity in adults on 2 July @ 14:00 CEST. This is a critical moment for our industry as we aim to support stakeholders to ensure a healthier, more active planet for all. Find out if the world is on track to achieve the global target of 15% relative reduction as set out in the WHO Global Action Plan on Physical Activity in 2018. The webinar dives into the new global estimates published on The Lancet Global Health on 26 June, looking at 9 country groupings, country, age and sex. The results also include trends from 2000-2022 and, for the first time, a projected estimate for 2030. What: New global estimates of physical inactivity in adults When: Tuesday 2 July 2024 at 14:00-15:30 CEST Where: Zoom register here https://loom.ly/0kENufA #physicalactivity #who #wfsgi #sportinggoods Emma P. (Mason) Zwiebler, Caroline Brooks

On HQ in Zurich provided an inspiring backdrop for our recent Product Compliance Working Group Meeting. The fabulous architecture and warm welcome from Kristi Gu, Johanna Valk, Paul Bunce and Anne-Kristin ensured our breakout sessions on product compliance challenges were a success. 🌟 Members from across the industry worked in small groups to define priority action items and propose creative solutions to benefit the sporting goods industry as a whole. 🙌 Many thanks to every who joined. Your support and enthusiasm added to the event’s success, and we appreciate your active participation! Interested in finding out more about our WFSGI Product Compliance Working Group? Get in touch with Charlotte Giudicelli for more details. #OnRunning #WFSGI #productcompliance #sportinggoods Andrew Goodman, Ben Pearson, Berlinde Janssen, Berna Asik Zibel, Cristina Di Tomasso, Jochen M. Dr. Schaefer, Timo Lörch, Enrico Soffiati, Greg Steyger, Johanna Heimlicher, Judith Koch, Koji Shimoura, Leo Yermakov, Lisa Bantich Cook, Marilena Kurz, Nuno Pinto, Peter Baehr, Samantha Clark, Scott King, Shoichi Hikami, Julia Thirion, Emma P. (Mason) Zwiebler