World Federation of the Sporting Goods Industry (WFSGI)’s Post

🫱🏻🫲🏽 We’re proud to support the World Federation of the Sporting Goods Industry (WFSGI) in tackling the alarming rates of physical inactivity highlighted by the World Health Organization (WHO). This is a wake-up call for all of us to take more action in promoting physical activity. 🚴At CIE, we believe cycling is one of the most sustainable, accessible, and inclusive, low-cost and healthy forms of transport and recreation, and has a key importance for European society and the economy. The WHO data underscores the urgent need for increased physical activity, and we are committed to keep on advocating for more cycling. 🙌 We look forward to collaborating with WFSGI and fellow members to address this global health challenge. Learn more: https://lnkd.in/dey8XEVb #cyclingindustrieseurope #physicalactivity #cycling #sportinggoods #wfsgi #cyclingindustry #who

ICSSPE is proud to support the statement published today by the World Federation of the Sporting Goods Industry (WFSGI) and industry leaders. Addressing the rise in physical inactivity requires collaborative efforts across sectors, and we are committed to promoting active and healthy lifestyles worldwide. Let's work together to create a future where everyone can benefit from regular physical activity! 🌍 Together, we can make a significant impact on public health by encouraging more people to stay active and combatting the global inactivity crisis. Join us in this mission to foster healthier communities through the power of sport and physical activity. 🏃♀️ For more details about the latest data and this joint industry commitment click here: https://lnkd.in/dey8XEVb #PhysicalActivity #WFSGI #WHO #ICSSPE

We are all aware of the challenges to combat child obesity, but as adults do we set the right example? This report outlines the growing inactivity amongst adults. #movemore

The rising crisis of physical inactivity needs urgent action. Recent findings from the World Health Organization (WHO) aren't just data points; they're a rallying cry for all of us to step up and play our part in increasing physical activity levels around the world. Together with the World Federation of the Sporting Goods Industry (WFSGI), we're taking a proactive stance to address this critical public health concern. “At ASICS, we’ve always believed in the positive impact of movement, not just on the body, but also on the mind. We have done extensive research on the positive impact of movement and will look to continue to share the insights to support people to lead more physically active lives. Together, we can help people to be more active and achieve ‘a Sound Mind in a Sound Body’.” - Yasuhito Hirota, ASICS Corporation CEO We are ASICS. ‘Anima Sana in Corpore Sano’, a Sound Mind in a Sound Body. #ASICS #MoveYourMind #SoundMindSoundBody #physicalactivity #sportinggoods #wfsgi #who

The rising crisis of physical inactivity needs urgent action. Recent findings from the World Health Organization (WHO) aren't just data points; they're a rallying cry for all of us to step up and play our part in increasing physical activity levels around the world. Together with the World Federation of the Sporting Goods Industry (WFSGI), we're taking a proactive stance to address this critical public health concern. “At ASICS, we’ve always believed in the positive impact of movement, not just on the body, but also on the mind. We have done extensive research on the positive impact of movement and will look to continue to share the insights to support people to lead more physically active lives. Together, we can help people to be more active and achieve ‘a Sound Mind in a Sound Body’.” - Yasuhito Hirota, ASICS Corporation CEO We are ASICS. ‘Anima Sana in Corpore Sano’, a Sound Mind in a Sound Body. #ASICS #MoveYourMind #SoundMindSoundBody #physicalactivity #sportinggoods #wfsgi #who

I've got a personal story to share 🤠 So, here's the scoop: I'm a fitness enthusiast, and every week, you'll find me at the turf park with my friends, smashing it out in a game of badminton. As this became a regular thing, I started thinking about investing in some good sports gear. Guess which store popped into my mind first? Yep, you got it – Decathlon! Why? Because it's budget-friendly, super accessible, and their range of products covers all bases, making sports gear easy on the pocket. This got me curious about Decathlon's journey into the Indian market. Unlike brands like Nike, Adidas, and Puma which seem to have their eyes set on the elites and casual enthusiasts, Decathlon steps in to fill a massive gap. They've made sports accessible for millions globally. What's fascinating is how Decathlon works hard to keep things affordable. Their customer-centric approach, blending innovation, tech, and rapid expansion, is a game-changer. Their commitment to delivering top-notch sports gear while keeping it budget-friendly totally vibes with folks like me, looking for quality without breaking the bank. The best part is that you will always find something for beginners and experts all under one roof ⭐ In conclusion, my dive into the world of personal sports gear led me to Decathlon. It's not just a brand that fits my budget; it's a symbol of inclusivity for sports enthusiasts. As Decathlon keeps pushing the boundaries with innovation, expansion, and that customer-first approach, it's evolved into more than a sports goods store for me—it's my go-to companion in my fitness journey. Because, let's be real, excellence doesn't have to cost a fortune! 💪🏸 #DecathlonAdventures #FitnessJourney #AffordableExcellence

𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐅𝐢𝐭𝐧𝐞𝐬𝐬: 𝐃𝐞𝐜𝐚𝐭𝐡𝐥𝐨𝐧'𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐌𝐚𝐫𝐤𝐞𝐭 In a world where fitness is not just a trend but a lifestyle, Decathlon emerges as a beacon of innovation and accessibility, transforming the landscape of sports and fitness in the United States. With a commitment to #𝐌𝐨𝐯𝐞𝐏𝐞𝐨𝐩𝐥𝐞𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐒𝐩𝐨𝐫𝐭, Decathlon embodies the ethos of #𝐒𝐩𝐨𝐫𝐭𝐅𝐨𝐫𝐀𝐥𝐥, empowering individuals regardless of age, background, or skill level to embrace the transformative power of sports. In the dynamic realm of retail, Decathlon's disruptive approach has garnered remarkable results, with a staggering 𝟐𝟎% 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 in the US market. This growth isn't just a statistic; it's a testament to Decathlon's unwavering dedication to providing high-quality, affordable sports gear and equipment to every enthusiast. What sets Decathlon apart is its unique business model, encompassing everything from research and design to production and retail. By cutting out intermediaries and streamlining processes, Decathlon ensures cost-effectiveness without compromising on quality. This approach has resonated deeply with consumers, resulting in a remarkable 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟗𝟐%. But Decathlon's impact extends beyond numbers; it's about fostering a community united by a passion for sports. Through initiatives like free sports events and workshops, Decathlon has created a vibrant ecosystem where individuals come together to learn, grow, and thrive. In a market saturated with exclusivity and elitism, Decathlon's commitment to inclusivity is refreshing. By offering a diverse range of products catering to 𝐨𝐯𝐞𝐫 𝟖𝟎 𝐬𝐩𝐨𝐫𝐭𝐬, Decathlon ensures that everyone can find their perfect fit, whether they're a seasoned athlete or a novice enthusiast taking their first steps into fitness. As we look to the future, Decathlon's vision remains clear: to continue #𝐌𝐨𝐯𝐢𝐧𝐠𝐏𝐞𝐨𝐩𝐥𝐞𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐒𝐩𝐨𝐫𝐭 and democratizing access to fitness. With plans to expand its retail presence and digital offerings, Decathlon is poised to redefine the way Americans approach sports and fitness, one step, one swing, one goal at a time. Join us in this exhilarating journey towards a fitter, healthier, and more inclusive tomorrow. #𝐅𝐢𝐭𝐧𝐞𝐬𝐬𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 #𝐃𝐞𝐜𝐚𝐭𝐡𝐥𝐨𝐧𝐔𝐒𝐀 #𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠𝐆𝐨𝐨𝐝𝐬 #𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 #𝐅𝐢𝐭𝐧𝐞𝐬𝐬𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 #𝐑𝐞𝐭𝐚𝐢𝐥𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧

 Decathlon: A Winning Strategy for Sports Retail 🌟 From a single store in 2009 to a nationwide presence, Decathlon has sprinted to the half-century mark in India. With over 50 sports ranging from badminton to inline skates, Decathlon offers an unparalleled user experience through its stores, events, and workshops. What sets Decathlon apart? Immersive Experience: Step into a Decathlon store, and you’ll find complete gear for every sport. Each section invites you to touch, feel, and play with the products. Why? The endowment effect kicks in—when customers physically engage with an item, they feel a sense of ownership, making them more likely to buy. Passionate Staff: Decathlon’s employees are sports enthusiasts themselves. They don’t just sell; they educate. Their mantra: never push a sale, always empower the customer. Need tennis shoes? They’ll recommend what’s best for you, not the priciest option. Strategic Product Placement: Decathlon’s pricing spectrum—from ₹100 to ₹1 lakh—creates an impression of affordability. Cheaper products greet you at the entrance, while frequently bought items are placed deeper inside. Spend over 30 minutes exploring, and you’re likely to walk out with a purchase. Value for Money: Decathlon delivers quality at reasonable prices. Sturdy products come with warranties (even shoelaces!). Their pricing undercuts competitors by 30-40%. It’s a winning formula that keeps customers coming back. #Decathlon #RetailStrategy #SportsEnthusiasts

The Soaring Ascent of Decathlon in India: Embracing Athletic Versatility https://lnkd.in/gygJ-zKz Barbara Martin Coppola Decathlon International Decathlon Sports India Decathlon Decathlon For Organisation (India) #successinsightsindia #thinktank #successstory

Decathlon is bigger than Nike, Adidas and Reebok in India Last year, all these three brands had a combined revenue of ₹2,782 crores and Decathlon alone made ₹2,936 crores. So how did the Decathlon beat the world's biggest sports brands? 📌 Well, firstly, it's their stores. They have these huge stores where they give you a try before you buy, an experience where you can try any sports equipment before buying 📌 Whether it's cycling, table tennis or skating, they give you a space to try out everything 📌 Next is their sports leaders you see, people who assist you in Decathlon stores aren't normal salesmen. They are athletes themselves and they are there to educate you about the game, not to sell you anything 📌 Finally, it's their pricing- they own all the brands that you see inside Decathlon stores. So they have complete control over the supply chain, allowing them to pass on this cost value to their customers. Here's a breakdown of their business model: 📌 Vertical Integration- Decathlon designs, manufactures and distributes its products under its various brands such as Quechua for hiking, Domyos for fitness, and Kalenji for running. This vertical integration allows them to have control over the entire production process 📌 Wide Range of Products- Decathlon offers a wide range of sporting goods and equipment covering almost every sport imaginable, from running and cycling to water sports and team sports 📌 Own Brands- Decathlon strategy's of developing its brands allows them to offer high-quality products at lower prices compared to other brands. By eliminating the middlemen and selling directly to consumers 📌 Large Retail Spaces- Decathlon stores are typically large, warehouse-style outlets located in suburban areas or retail parks. These stores are designed to provide customers with a hands-on experience, allowing them to try out products before making a purchase. 📌 Low-Cost Strategy- Decathlon prioritizes on keeping prices low over maximizing profit margins. They focus on "smart costs," saving areas like marketing and sponsorships and reinvesting those savings into lower prices for customers This unique approach has made Decathlon a global leader in sporting goods, offering high-quality, affordable products for a variety of sports and activities Do let me know your experience in the comments below on visiting Decathlon stores, I would love to read them! If you love reading this post, please be awesome enough to like, share and follow for more content. Cheers! Decathlon #decathlon #business #leader #strategy #sports