Sporting Goods Intelligence Europe

🕶️ EssilorLuxottica's surprising move: Eyewear giant acquires streetwear brand #Surpreme for $1.5 billion 🔑 A new direction for EssilorLuxottica • EssilorLuxottica to acquire Supreme from VF Corporation for $1.5 billion in cash • Transaction expected to close by the end of 2024 • Move marks a significant shift from EssilorLuxottica's core eyewear business 💼 Supreme's performance under VF Corp • Supreme's revenue in FY 2023: $523 million (down 6.8% year-over-year) • Net income in FY 2023: $65 million (12.5% net margin ratio) • VF Corp initially invested $2.1 billion to acquire Supreme in 2020 🔚 Eyewear meets streetwear EssilorLuxottica's acquisition of Supreme represents a bold move into new territory. This pairing of eyewear expertise with streetwear cool could reshape the landscape of both industries. Find out more about the strategic fits and synergies in Pierre-Marie Bernard's article: https://lnkd.in/dn67pAex

📉 We've spoken to XXL Sport & Villmark CEO Freddy Sobin. This are our key takeaways: • After releasing a "disappointing" Q2 report for 2024 XXL is doing all that they can do to turn things around • The company plans to implement additional cost-cutting measures in 2024 💡 Addressing financial hurdles: • XXL aims to improve its financial position through strategic cost reductions • The company is likely facing competitive pressures and market challenges • CEO's commitment to further cuts indicates a proactive approach to financial management 🔚 Adapting to market realities As companies navigate uncertain economic conditions, agile financial management becomes crucial for long-term sustainability. Read more here: https://lnkd.in/dH-B9kRf

🏃♂️ French sports retailer bids farewell to Sweden 🔑 Key points: • Decathlon's final day of operation in Sweden: July 21, 2024 • E-commerce for Swedish customers already closed • Peak sales: SEK 351 million (€29.9m) in 2021 • Highest loss: SEK -55 million (€-4.5m) in 2018 • IKEA to open a 2,500 sqm store in Westfield Mall of Scandinavia 💡 Challenges faced: • Strong competition from established chains like Stadium, INTERSPORT Sweden, and Team Sportia AB • Misjudgment of e-commerce potential in Sweden • Misalignment with Swedish customer preferences during the pandemic • Global economic situation impacting Swedish operations 🔚 Retail landscape shifts Decathlon 's exit from Sweden after 13 years highlights the challenges of entering established markets. As IKEA moves into the vacated space, it underscores the importance of understanding local consumer behavior and adapting to market dynamics in the rapidly evolving retail sector. 💡This is just one of the average news the SGI Europe subscriber gets daily. Interesting for you? Give it a click ;-) https://lnkd.in/dfU4SekJ

🏃♀️🏃♂️ The latest World Health Organization data reveals a concerning trend: 31% of adults are not meeting recommended physical activity levels. World Federation of the Sporting Goods Industry (WFSGI) CEO Emma P. (Mason) Zwiebler shares key strategies for the sporting goods industry to combat this crisis: 1️⃣ Raising awareness through strategic private sector response 2️⃣ Supporting consumers with impactful interventions 3️⃣ Leveraging sporting events for community initiatives 4️⃣ Creating cross-sector partnerships for workplace health Read the full interview to discover how brands can make a difference in promoting an active lifestyle! https://lnkd.in/dCyitpU4 🌍💪 #PhysicalActivity #SportingGoods #HealthyLiving

The latest data from the World Health Organization reveals that 31% of adults are inactive and are not meeting the recommended levels of physical activity (150 minutes of moderate exercise per week). If this trend continues, global levels of physical inactivity are projected to rise to 35% by 2030 (up from 26% in 2010). In a joint statement, the World Federation of the Sporting Goods Industry (WFSGI), together with leading sporting goods companies worldwide, commits to urgent action to address this physical inactivity crisis. As a business publication, we normally stand on the sidelines, listening and sorting the most important facts for our readers. In this case, we are not only the audience but also fully support the joint effort of our industry. #sportsbusiness #mentalhealth #health #sportinggoods

🗓️Mark your calendars...the World Health Organization is hosting a global webinar sharing new estimates on levels of physical inactivity in adults on 2 July @ 14:00 CEST. This is a critical moment for our industry as we aim to support stakeholders to ensure a healthier, more active planet for all. Find out if the world is on track to achieve the global target of 15% relative reduction as set out in the WHO Global Action Plan on Physical Activity in 2018. The webinar dives into the new global estimates published on The Lancet Global Health on 26 June, looking at 9 country groupings, country, age and sex. The results also include trends from 2000-2022 and, for the first time, a projected estimate for 2030. What: New global estimates of physical inactivity in adults When: Tuesday 2 July 2024 at 14:00-15:30 CEST Where: Zoom register here https://loom.ly/0kENufA #physicalactivity #who #wfsgi #sportinggoods Emma P. (Mason) Zwiebler, Caroline Brooks

🎯 SNIPES CEO Dennis Schröder shares insights with our author Dr. Regina Henkel on the streetwear retailer's community-focused strategy, global growth, and plans. 🔑 Community First approach - Snipes positions itself as an authentic part of the hip-hop and streetwear community, not just a retailer. - The company's "Snipes Serves" initiative focuses on giving back to the communities it operates in, such as building computer labs and refurbishing basketball courts. - In Europe, Snipes pioneers this concept with projects like Studio44 in Berlin, offering free dance and recording sessions to local youth. 🌍 Global presence and expansion - Snipes operates 800 stores worldwide, with a 55/45 split between Europe and the US. - The company has a strong presence in Italy, Spain, and France, with plans for further growth in Southern Europe. - E-commerce accounts for 20% of total business, with a goal to reach 30% while maintaining a focus on physical experiences and events. 💡 Beyond retail: Licensing and wholesale - Snipes owns, produces, and designs for several streetwear brands, including Karl Kani, K1X, Zoo York, and Decibel. - The company also acts as a sales agency and offers production expertise to brands in its portfolio. - This comprehensive business model allows Snipes to significantly influence the positioning of the brands it works with. 🔚 Navigating challenges in the retail landscape Despite the challenges faced by the global retail and fashion industries, Snipes continues to thrive by staying true to its roots and focusing on authenticity within the hip-hop and streetwear community. By prioritizing community engagement and diversifying its business model, Snipes is well-positioned to weather the storm and continue its successful global expansion. Which brands are leading the sneakers market and which ones are struggling the most? Find out more here: https://lnkd.in/debJUJnC

"After an eventful week at OutDoor by ISPO, we're diving back into the numbers game for our readers. And here's something you won't want to miss: We've compiled inventory levels from the industry's top sporting goods companies just for you. 🔔 Year-over-year inventories at Q1 end were down across segments and regions.  🔔 26 of 29 tracked companies reported lower year-over-year inventories.  🔔 21 entrants realized a double-digit percentage decline in year-over-year inventory.  🔔 Inventories were down by 8 percent in euros year-over-year.  Read more: https://lnkd.in/dR5D6z3g

📈 New Balance is making big moves! The company is relocating and expanding its EMEA HQ in Amsterdam, reflecting its impressive growth. Read Will Renwick's case study to discover New Balance's sales target and its key to success. 🚀 #NewBalance #BusinessGrowth #Running #SGIEurope https://lnkd.in/dkZurCBh

Ramp up your knowledge about consumers and sustainability at OutDoor by ISPO Will outdoor consumers shop on values? Or how do we engage with an eco-fatigue consumer? Outdoor brands must lead from the front, but the stakes are higher. On behalf of our sister publication The Outdoor Industry Compass Bastian Nathanael Graber (Circana) and Brand Strategist, Fredrik Ekström (Above The Clouds Communication) will share the latest consumer behavior trends based on sales data, consumer panels and expert interviews. They will also explain how consumer-centric sustainability strategies can help brands stay relevant and appeal to consumers who are eager to do good but who primarily just want to have fun. With moderator Claudia Klingelhöfer you will learn how brand engagement and a purpose-driven business approach come together successfully. OutDoor by ISPO, Tuesday, June 4; 12 pm at Green Stage in Hall A3 - Join us!