Juliana Vieira Turing

Apple Search Ads support is now available in Brazil and 8 additional #LATAM countries! 🍎 🌏 Learn how to optimize your campaigns for these markets with tips on adapting to regional differences, understanding local requirements, and more in our latest blog ➡️ smart.link/9si0pma9x11s0 #ios #apple #digitalmarketing

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🚀 Exciting News from Meta! 🚀 Today, at Conversations in São Paulo, we've unveiled powerful new business messaging features on WhatsApp and Messenger designed to elevate your customer interactions. 💬 Marketing Messages with AI Optimization: Improve your ROI by sending targeted, relevant messages to your customers. 📈 Conversions API for Business Messaging : Measure and enhance your ad performance across Meta technologies. 🤖 AI for Businesses : Utilize AI to provide support, create ads, and manage customer interactions efficiently. 🔹 Meta Verified :Build credibility with a verified badge and premium features. 📞 Calling on WhatsApp Business :Offer customers the option to call your business directly. Learn more about how these features can transform your business here: https://lnkd.in/gvPkvb66 #BusinessMessaging #WhatsApp #Messenger #Meta #CustomerEngagement #AI #MarketingInnovation

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In our latest 'Talks with Teads' episode, Natalie Bastian, Teads' Global CMO, sat down with Juliana Magalhães Rocha, the Global Media Lead at The HEINEKEN Company in beautiful Montpellier, France. In this discussion, they covered: The Modern Media Planning Maze: • Juliana breaks down the challenges marketers face today, from navigating a fragmented media landscape to crafting communication plans that move the needle. Heineken’s Consumer Engagement: • How Heineken keeps consumers coming back for more with their innovative campaigns. Getting Ready for the Cookieless Future: • Heineken isn’t just ready for the death of third-party cookies – they're leading the charge. With 80% of their media buying already cookieless, they're showing us how it’s done. Watch the interview and read more on the blog >> https://hubs.li/Q02w4qQ70 #Spirits #Beverages #CookieS #AI #Privacy #Heineken #ConsumerEngagement #CookiePreparedness

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Marketers and merchants struggle to unify their data to fully utilize AI and personalize customer experiences. Now, with new Einstein 1 Marketing and Commerce innovations, companies can: 👉 auto-generate commerce and marketing tasks like customized promotions and marketing briefs with Einstein Copilot 👉 tap #DataCloud to surface shopper insights for intelligent, personalized experiences 👉 automatically trigger marketing content and journeys based on customer data with Einstein Personalization Get all the details here:

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Revolutionizing E-Commerce with Generative AI: Hyperpersonalization, Push Marketing, and Real-Time Insights In the competitive world of e-commerce (Shopify, VTEX, FARFETCH) businesses are constantly seeking innovative ways to stand out, captivate customers, and drive growth. For companies like VTEX, a leader in cloud-based commerce solutions, the integration of cutting-edge technologies like Generative AI can be a game-changer. Introducing NeIO by Codvo.ai, a revolutionary platform designed to create a connected ecosystem that seamlessly integrates data, automates workflows, and provides real-time insights. With its three core components – Knowledge Space, AgentOne, and Pulse – NeIO can empower VTEX and its clients to deliver unparalleled e-commerce experiences. Hyperpersonalization with AgentOne: NeIO's intelligent automation agent, AgentOne, can streamline various manual and repetitive tasks, allowing VTEX's clients to focus on delivering highly personalized shopping experiences. By leveraging customer data and behavioral insights, AgentOne can tailor product recommendations, marketing campaigns, and even checkout processes to individual preferences, fostering loyalty and driving conversions. Push Marketing with Pulse: NeIO's Pulse component can monitor customer behavior, sales patterns, and operational metrics, delivering real-time insights and actionable intelligence. This empowers VTEX's clients to proactively identify emerging trends and opportunities, enabling them to launch targeted push marketing campaigns that resonate with their customers' needs and interests. Real-Time KPI Notifications: Pulse can also provide real-time notifications and alerts to key stakeholders, keeping them informed about critical KPIs, performance metrics, and potential issues or bottlenecks. This level of transparency and visibility enables data-driven decision-making, allowing VTEX's clients to stay ahead of the curve and quickly adapt to changing market conditions. By integrating NeIO's connected ecosystem with VTEX's powerful e-commerce solutions, businesses can unlock new levels of efficiency, agility, and customer satisfaction. This synergistic combination of Generative AI and cutting-edge commerce technologies empowers VTEX to position itself as a true innovator, offering its clients a competitive edge in the rapidly evolving digital landscape. Join us on this transformative journey, and let's shape the future of e-commerce together, where Generative AI and powerful commerce solutions converge to deliver exceptional experiences that drive growth, customer loyalty, and long-term success. #GenerativeAI #Ecommerce #Hyperpersonalization #PushMarketing #RealTimeInsights #DataDriven #CustomerExperience #DigitalTransformation #CloudCommerce #VTEX #KPIMonitoring #AgentOne #Pulse #KnowledgeSpace #ConnectedEcosystem #IntelligentAutomation #GrowthHacking #CustomerLoyalty #CompetitiveEdge #InnovativeCommerce #SeamlessExperiences #DataIntegration #Shopify

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In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pioneered by WPP 👉 https://ow.ly/oKSC50S9jhO Harnessing the power of AI, Carolina Buzetto, CEO of WPP Media Services, explains how this fundamentally collaborative approach is sparking a new era of marketing innovation in Brazil.

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📌 Pinterest Q1 earnings: our fastest user and revenue growth since 2021 📌 Last night we announced our latest earnings results. Quoting our CEO Bill Ready: We kicked off 2024 with a milestone Q1.   1️⃣ We passed the half a billion monthly active users mark (518M).  2️⃣ We achieved $740 million in revenue, an increase of 23 percent and nearly double the growth rate of the previous quarter.  3️⃣ Gen Z, our fastest growing and most engaged audience, is also our largest. All of this is largely driven by our investments in AI and the continuous value we’re creating for advertisers in the lower funnel, which reflects in successful performance campaigns. In Germany for example, when switching to direct links, C&A increased their outbound clicks by 130% and reduced cost per outbound click by 57%.

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If we’ve been connected for some time now, you've probably read posts of mine talking about working for the Amazon Associates program. It's been a big influence on my journey in affiliate marketing, as an advertiser with Amazon, a publisher, and now on the agency side with Perform[cb]. In a nutshell, if you're already selling products on Amazon, you're reaping the benefits of Amazon Associates. But let's face it, there are some frustrations with the lack of control, transparency, and ability to connect with creators. This is where Levanta comes in. Levanta is an Amazon Affiliate Platform that helps sellers connect with revenue-generating creators, affiliates, and influencers to promote their Amazon storefront. I've been fortunate to witness Levanta's growth from the early days and engaged with one of the co-founders during development. Now, we are proud to offer this innovative platform as a new service at our affiliate agency. The Levanta platform allows users to set up an affiliate program that directs external traffic to the brand’s Amazon listings. With it, you can tweak commissions, engage directly with creators, and gain more transparency over conversions. For those still scratching their heads about Levanta vs. Amazon Associates, they've got a great post breaking it down: https://lnkd.in/gEb6ktex Plus, they've shared how brands are successfully using the platform: https://lnkd.in/gyBJmNkE Now, I get it—managing an affiliate program, especially one with an Amazon focus, can be a handful. That's where agencies like us come in. At Perform[cb], we've got a team of Amazon and Levanta experts ready to lend a hand. With our proven track record of success, we're eager to discuss how we can support you. Need an exclamation point on this? Perform[cb] recently onboarded a client launching on Levanta in the outdoor category. In just one month, our team transformed it into a program generating hundreds of thousands of dollars in sales PER MONTH! And that’s not all - this program now holds top slots in listicles and product review sites. Ready to chat? Reach out for a no-strings conversation about how we can help you: https://bit.ly/3xBKpQJ Ashley S.

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Good customer opinions, once lost, can be lost forever, and all it takes is a few seconds⏲️ Fastly is helping #ecommerce brands transform their customer experiences with superior content delivery. Read our ebook for the latest insights!

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📱💼 Curious about how TikTok Shop can benefit your business? Discover how TikTok Shop offers brands and retailers more high-quality traffic, increased visibility, creator collaboration at scale, and real-time interaction. Learn more about these advantages in our latest blog: https://lnkd.in/gV56-HME #TikTokShop #Brands #Sellers

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Nubank and AWS Graviton: A winning combination for Nubank’s Customers and Planet Earth Nubank is bringing financial services to the unbanked and underbanked in Latin America. Price performance is key in providing these services to their end customers. To do so, price performance of how to provide these services is key to Nubank’s success. “We got a 14% better price performance, we got a 21% decrease in our carbon footprint for those workloads. It's such an obvious win, not only for Nubank but for Nubanks' customers and frankly for the planet,” said Justin Gehtland, General Manager, VP of Engineering, Nubank. Watch the full video here: https://lnkd.in/gSAr8rF5 Learn more about Nubank: https://nubank.com.br/ Learn more about AWS Graviton: https://lnkd.in/gJpJ8pme #amazon #aws #ec2 #graviton #cloud #sustainability

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Companies need consistent, connected, and data-driven ecommerce experiences to help solve chronic retail challenges like shopping cart abandonment and shrinking customer loyalty. To help businesses address customer expectations, Salesforce Commerce Cloud innovations now include: ➡️ Salesforce Checkout, a unified one-click checkout platform connected to customer data ➡️ Headless commerce capabilities for B2B helping merchants create engaging sites ➡️ Composable Commerce Enhancements for B2C with ready-to-implement personalization features

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New Einstein 1 Marketing and Commerce innovations help brands: 👉 auto-generate marketing briefs and promotions with Einstein Copilot 👉 tap #DataCloud to surface shopper insights 👉 trigger content journeys with Einstein Personalization Details here:

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💡 According to Aleph's Media Essentials 2024 Report, marketers should consider multi-screening - the simultaneous use of mobile devices to browse social networks or watch online videos while watching TV - when developing digital campaigns. Interested in more insights? Download Media Essentials here: https://ow.ly/QsoX50SjzwR

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In retail, it's all about the consumer. Meeting customer needs is the secret to a successful, thriving business. In today's climate, technology is essential to creating top-notch customer experiences. Experts from the TEKsystems' Retail and CPG team attended Shoptalk 2024 in March, gaining insight into the future of retail. Check out the article highlighting takeaways and how retailers can stay ahead of rapid business transformation here:

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