Sofia Siqueira

MARKET TRENDS IN 2024 IN BRAZIL (Source: SEBRAE - Brazilian Service of Support for Micro and Small Enterprises)     1 - BUSINESS TRENDS FOR 2024:   ·        Sustainability in the spotlight: Companies focused on sustainable practices gain space and visibility.   ·        Growing digital businesses: E-commerce and digital presence become vital for companies.   ·        Adoption of innovative technologies: Companies investing in innovation will have a competitive advantage.   ·        Valuing diversity and inclusion: Companies that promote diversity will be recognized and valued.   ·        New business models: Opportunities arise with alternative and innovative business models.   ·        Customer experience in focus: Customer satisfaction gains strategic importance for businesses.   ·        Rising social entrepreneurship: Businesses with social purpose are increasingly recognized and valued.     2 - TOP AREAS FOR ENTREPRENEURSHIP IN 2024:   ·        Health and well-being: Services focused on health and well-being continue to thrive, meeting a growing demand.   ·        Innovative technologies: Investments in artificial intelligence and augmented reality offer significant opportunities for entrepreneurs.   ·        Healthy and sustainable food: The demand for healthier and sustainable food options creates space for businesses in this segment.   ·        Rising digital businesses: E-commerce and digital marketing remain lucrative areas for those looking to venture into entrepreneurship.     3 - HIGH-OPPORTUNITY, YET UNDEREXPLORED AREAS IN BRAZIL - SOME AREAS STILL HAVE POTENTIAL FOR GROWTH IN THE BRAZILIAN MARKET:   ·        Technology for SMEs: Technological solutions for small and medium-sized enterprises.   ·        Sustainability in industry and agriculture: Demands for sustainable solutions continue to grow.   ·        Health and well-being for underserved populations: Opportunities to serve communities with health and well-being services.     4 - BRAZIL: HOW TO ENTER THIS GROWING COUNTRY: Since 2016, I've had the privilege of offering my freelance services to connect international companies with strategic partners here in Brazil.   In such a dynamic and diverse market like Brazil, finding the right partner can make all the difference for the success of your business.   - Find Potential Partners in Brazil (choose the best platform for you to understand the services):   A - UPWORK: https://lnkd.in/dNNzS268   B - FIVERR: https://lnkd.in/d3pccRQ3   Regards,   Luiz Teixeira Partnership Manager - Business Agent in Brazil +55 11 9.9939.9922 (Whatsapp) + 595 0982.693.100 fabricasbrasileiras@yahoo.com https://lnkd.in/dWm6Qqqt https://lnkd.in/dD9KEJtW https://lnkd.in/ex5zk5Bf

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My #tbt today is with Bruce Clay, pope of SEO worldwide, back in 2014 we did amazing things in Brazil working in consulting for the largest brazilian players at the E-commerce industry and media. Doing several trainings in Simi Valley, California, our team delivered fantastic results of rankings at Google First page, providing authority and incredible results. I highly recommend the services of @bruceclayinc for those looking for growth! #digitalmarketing #marketing #bruceclay #seo

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Publishers vão se aliar a OpenAI Aqui só um primeiro exeplo como : OpenAI has struck a deal with Reddit OpenAI will use content from the social media platform for its artificial intelligence chatbot, sending shares in the company up as much as 15 per cent in after-hours trading. Thursday’s announcement is the latest in a number of deals between the Microsoft-backed start-up and media brands as the competition for high-quality and reliable data to underpin powerful new AI models intensifies. At the same time, OpenAI is fighting copyright lawsuits from publishers who are reluctant to allow their content to be used by the ChatGPT-maker. The agreement gives OpenAI access to content on Reddit’s website and will allow the social media platform to embed more AI tools. Financial terms were not disclosed, but a jump in Reddit’s stock would mean a windfall for Sam Altman, the co-founder and chief executive of OpenAI, who has invested tens of millions of dollars into the social media group. Altman, who has said he has no equity stake in OpenAI, held close to 10 per cent of Reddit’s stock ahead of its public listing in March via various entities, according to public filings. The 39-year-old, a serial entrepreneur and investor, did not lead the negotiations with Reddit, according to OpenAI. The deal will also be a boon to Reddit’s monetisation efforts, which have until now mainly focused on building up its advertising-based business model. On its roadshow ahead of its listing, Reddit told investors that it also hoped to see a windfall from selling its data to third parties so that they could train their AI. It has already struck deals with Google and Cision. OpenAI has struck a series of deals with publishers this year, including the Financial Times, US-based Associated Press, Germany’s Axel Springer, France’s Le Monde and Spain’s Prisa Media. Those deals give the San Francisco-based start-up access to material which can in turn be used to develop and run generative AI technology that can create text, images and code from human prompts. “We are thrilled to partner with Reddit to enhance ChatGPT with uniquely timely and relevant information, and to explore the possibilities to enrich the Reddit experience with AI-powered features,” said Brad Lightcap, OpenAI’s chief operating officer. Including Reddit in ChatGPT “upholds our belief in a connected internet, helps people find more or what they’re looking for, and helps new audiences find community on Reddit”, said Steve Huffman, Reddit’s co-founder and chief executive. While some media brands have partnered with OpenAI, others have resisted. The New York Times and other publishers have instead sued OpenAI and Microsoft for harvesting their articles. In December, the NYT filed a lawsuit seeking billions of dollars in damages from the two companies for “profit[ing] from the massive copyright infringement, commercial exploitation and misappropriation of The Times’s intellectual property”.

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#MeetTheEditorialTeam 🎉 Every Wednesday, I am sharing a short interview with one of our amazing team members. Today let's meet Guilherme Odri, Senior Managing Editor based in São Paulo, Brazil. /// Can you share your journey to LinkedIn and describe your role and daily responsibilities? What's been your proudest moment here? /// I've been on LinkedIn since January 2016, when you decided to believe my "fibs" and hired me as your associate editor. That's over eight years, longer than any relationship I've ever had. Wow, I'm feeling reflective now... Anyway, today I lead the Editorial and Community Management team, coordinating a fantastic group of eleven editors dedicated to bringing our members the news and insights they need to navigate their professional lives as smoothly as possible. I'm really proud to have played a big role in building this team in Brazil... I truly believe in our product and think that Brazil's long-suffering workforce can really benefit from our team's efforts. /// What's one interesting thing about you that isn't on your LinkedIn profile? /// I'm a frustrated musician. I play the guitar, bass, keyboard, ukulele, guitalele, melodica, bongo, xylophone... all badly, but well enough to spend more money on these toys than I should. The upside is I'm in a band with my dad, which is kind of cute, I guess! /// What do you enjoy most about your work? /// I remember our interview when you asked if I adapt quickly to changes, and I said that one of my greatest strengths is my restlessness. I can't even count all the things I've done here — and that really feeds my professional soul. There's no standing still, and you can't help but learn new things every day at this company. /// What are the most valuable lessons you've learned in your career so far? /// Be kind, assume good intentions, and keep your heart and mind wide open! Technical skills are important, but at the end of the day, what really matters are the relationships you build throughout your career. I also think it's important — and I know it's not easy — to find a balance between your professional and personal life. One good thing that took me a while to realize is that it's possible to make friends at work. True friends. You get to meet inspiring minds and learn from those with more experience. I guess my final piece of advice would be: be less cynical! Well, maybe that's a personal note... Is this therapy??? /// What advice would you give someone aspiring to work in this intersection of tech and journalism? /// Be quick, surround yourself with good references, never stop being curious, and never stop experimenting. Journalism hasn't changed, but now we have more tools to do the job. Go study these new tools. Study data, study spreadsheets, study prompts, study AI, study project management... Be flexible and adaptable. My favorite poem by the Spanish poet Antonio Machado says, "Caminante, no hay camino. Se hace el camino al andar"

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Last week, I had the opportunity for the second year to work a couple of days from my hometown in Brazil and let me tell you, this is more than just a change of scenery – it is a must for my work-life balance. 🌎 💼 💛 🇧🇷 As someone based in Munich, Germany, the idea of a remote/hybrid work environment has always attracted me. Working in a remote/hybrid setup opens up endless possibilities, like 'workations' - a perfect mix of holidays and productive workdays. It's not just about ticking off tasks; it's about finding inspiration in a new environment while still being able to contribute to projects in a meaningful way. For expats like myself who live far from family, the importance of this flexibility cannot be overstated. Visiting loved ones while staying on top of work commitments is a real game-changer. And yes, being at home is something that can truly help me to recharge and re-energise🔋🧘🏻‍♀️. What's more, being able to work from home - whether it's your hometown or a tropical paradise like Brazil - highlights the true power of remote working. It's about freedom, flexibility and the chance to create a lifestyle that works for you, wherever you are. #WorkLifeBalance #HybridWork #RemoteWork #Workation

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Today, I want to share a fascinating story about innovation in caring for our feline friends. In Japan, artificial intelligence (AI) is revolutionizing cat health and optimizing veterinary visits. Through advanced AI systems, cat owners in Japan can monitor their pets' health with unprecedented precision. These systems can detect changes in behavior, eating patterns, and signs of illness, allowing for early and effective intervention. 🔍 Why is this important? ✅ Improved Quality of Life: Continuous monitoring ensures cats receive appropriate care at the right time. ✅ Efficiency in Veterinary Care: Veterinary visits become more targeted and data-driven, saving time and resources. ✅ Peace of Mind for Owners: Knowing that your cat's health is constantly monitored brings invaluable peace of mind. This advancement not only highlights the potential of technology in the animal health sector but also paves the way for future innovations that can benefit other pets. If you're passionate about technology, animal health, or simply love cats, this is a must-read! https://lnkd.in/ddvGtAuw

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Today was the day to talk about the influencer market in Brazil. Our numbers, our opportunities, our difficulties and challenges. We have one of the largest markets in the world. Our numbers made this group of MBA students from all countries impressed. Also shared the stage with me, @fabianakaiucaconsultoria who spoke about our marketplace market. Thank you @australgroup for the opportunity and for this space to take our VOICE to the world! Here we go 🚀✅🎉 #influencer #market #influencermarketing #influenciadores #digitalmarketing #contentcreator #marketplace

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How to present like Steve Jobs? Our first guest Carla Ramalho breaks down some of her secrets on how to use storytelling to master your presentations. From Brazil to Canada, we discuss Carla's journey in the marketing industry and all of the valuable lessons learned along the way. We also covered: 1. The genius behind some of the world's greatest ad creatives. 'Checking his watch costs Bill Gates $300 a second, how much is your time worth?' 2. The backbone of everything creative comes back to copywriting. How can we leverage copywriting principles to grab attention? 3. Brazilian 🇧🇷 vs North American 🇺🇸 🇨🇦 marketing and cultural differences. AND much more... If you haven't had the opportunity yet listen now and make sure to subscribe to the podcast. More to come 👀 LISTEN NOW Youtube: https://lnkd.in/gcCitq69 Spotify: https://lnkd.in/gg_nMtUv Apple Podcasts: https://lnkd.in/g9DJDDJr

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Texto da revista Martech June 20, 2024 at 12:00 pm | Reading time: 2 minutes Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at Cannes Lions. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. What it does leverage is Amazon’s vast datasets of consumer behavior (purchase data, intent data, browsing data) to create cohorts and deliver them as ad opportunities. It is not necessary to know the identity of the individuals within the cohorts. Another big walled garden. In effect, Ad Relevance recasts Amazon as another large walled garden, using its own proprietary data to craft audiences for advertisers. “(Ad Relevance) uses the latest in AI technology to analyze billions of browsing, buying and streaming signals in conjunction with real-time information about the content being viewed to understand where customers are in their shopping journeys and serve them relevant ads across devices, channels and content types without needing third-party cookies.” Amazon, “The future of addressability and advertising technology” Why we care. Google, of course, has spent the last few years trying to thread the needle between deprecating third-party cookies and maintaining the semblance of an advertising ecosystem on the open web. Of course, since Google has control over the Chrome browser, ingests data from Search, YouTube and Gmail, and is selling ad inventory, it has been accused of creating a walled garden anyway. Amazon has just gone right ahead and done it. It also seems to have trumped Google’s Topics initiative. Google had proposed assigning Chrome users, temporarily, to a very limited number of interest-based Topics, using that as a basis for ad targeting. Amazon, it seems, is using AI to analyze without limits what users are viewing and consuming within Amazon’s own environments, including Prime Video. Also, Amazon has avoided, thus far at least, getting bogged down with independent advisory panels and regulators telling them that their solution won’t work and doesn’t protect privacy anyway.

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Why hire talent in #LatinAmerica? How can I validate the skills of talent in Latin America? These are questions that many clients have asked me since I started as CEO at Roca Alliances. Coincidentally, this week I came across a statistic that blew my mind: Brazil is home to the largest population of Java developers in the world, and it's no wonder this country has at least 21 unicorns... I am a firm believer that Latin America has talent that can compete on a global scale, and Brazil is not the only standout case. Countries like Mexico, Colombia, and Argentina are emerging as leading technological centers in the region, with an abundance of talent in fields such as software engineering, digital marketing, and business management. Hiring talent in Latin America not only provides access to highly skilled professionals but can also offer significant competitive advantages. Cultural and linguistic proximity, along with competitive labor costs, make this region an attractive option for companies looking to expand their operations in the Latin American market. At Roca Alliances, we specialize in connecting US companies with the right talent in Latin America. We use a rigorous selection and evaluation process to ensure that our clients obtain the best available talent, with proven skills and relevant experience. We have vetted talent. In which realm of expertise are you looking to hire your next candidate? #crossborderteams #javadevelopers #latinamerica #staffaugmentation

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R.I.P. Submarino.com.br Today I woke up feeling nostalgic. The news about the end of Submarino might just be another e-company closing down in Brazil for many people. But for those of us with some silver hairs coming in, it's a bit more intense. For many years, Submarino dictated how UX and UI for popular retail websites should behave. It was often the conclusion of many discussions, with someone eventually saying, "How does Submarino do it?" Of course, since then, a lot has changed. Our market has grown, and we stopped copying and started innovating in an increasingly competitive environment. This necessity to constantly innovate, often with a small budget, has shaped very creative and innovative professional, and now Submarino.com.br can rest in peace, because it did its job.

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Layoffs: Learnings from the toughest moment in our history at Nova Yes, in late 2022 we also had to do a major round of layoffs. In our latest issue of Talent First, we explain how we did it and what we learned. Like many other startups and tech companies, we had grown too big for our revenues in 2022. We thus had to go over the most painful experience as an entrepreneur: having to lay off people who did not deserve it to save our company. Over time, anyone in a management role will be faced with the challenge of having to fire an employee because of a lack of fit or performance.  However, facing a big round of layoffs because of a company’s need for survival is a whole other thing. In our case, the causes of the round of layoffs were a combination of our bad decisions as founders and a failed investment round which did not materialize for reasons we could not control. However, there are 5 key learnings for us from this experience which can prove useful for other entrepreneurs and leaders: 1. Make layoffs way tougher than you believe it’s necessary. Otherwise, like we did and many entrepreneurs end up doing, you will have to do a second round which is even more painful. 2. Understand that role changes take time. Do not use role changes to save jobs or do it thinking that people will take 6 months to be productive. 3. Be extra clear with communications. Never communicate in public things that are “maybe” happening. 4. Fundraising does not end until you get the money in the bank. Yes, investment rounds get cancelled with a Term Sheet signed and a Due Diligence done more than you can expect. 5. It's cash that kills companies, not negative EBITDAs. Manage your cash above all. Read the full story in the first comment 👇

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Last week, I had the opportunity to spend a couple of days in the Bay Area, participating in some fantastic events, including Brazil at Silicon Valley. 💥 Unsurprisingly, AI remains the "talk of the town," and has been for quite some time now. 🎯 I synthesized six initial and preliminary insights into AI, both in general and within the realm of finance. These insights were drawn from my extensive reading, as well as conversations with ML specialists, founders, professors, and VCs. 🔊 I'd love to hear your thoughts on these observations. 🙂 💪 🔝 #AI #innovation #siliconvalley #future #perspectives #technology

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I'm super excited to share about the event Unlocking Opportunities for Brazilian and Ukrainian Women in the Tech Sector! This is an incredible initiative that brings together inspiring talks, practical workshops, and high-level networking to help you achieve your professional goals. ✨ Inspiration from industry leaders: You'll have the opportunity to hear from amazing executives from companies like Diageo, Unilever, Deloitte, IBM, and Deeper Insights. Learn from their experiences and chart your own path to success! 💡 Develop your skills: Participate in practical workshops and enhance your skills in areas such as navigating cultural differences, optimizing resumes for AI, building high-performance teams, effective communication, and advancing in the digital career. 🤝 Connect with a powerful community: Build a network with other Brazilian and Ukrainian women. Find mentors, friends, and collaborators to support you on this incredible professional journey! 🗣️ Topics covered: - Navigating cultural differences - Beating the bots: adapting your resume for AI - Building high-performance teams - Communicating your value - Panel Discussion - Advancing in your digital career This event is supported by LEAD Network, a nonprofit organization led by volunteers that strives to attract, retain, and promote women in the consumer goods and retail sector across Europe. Limited spots available! Secure your spot now and don't miss this unique opportunity to connect, learn, and grow in the Digital Sector! ⏰ Link for registration : https://bit.ly/3VnZ9vY #WomenInTech #UnlockingYourPower #EventInLondon #Networking #ProfessionalDevelopment #TechCareer #FemaleLeadership

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Advertisers who use gross profit optimization in smart bidding  see on average a 15% uplift in profit, compared to revenue-only  bidding optimizations. You will now be able to use new profit goals in Performance Max and Standard Shopping campaigns to prioritize bidding on the ad  placements that help deliver higher profits to your business. Read the file from below for more details. #GML2024 #GoogleAds #DigitalMarketing

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Working at Techstars, I meet amazing founders. After chatting with Juliana Amorim, Founder & CRO of Croct, I'm excited to share insights from the trenches of modern marketing. In today's landscape, Customer Acquisition Cost (CAC) inflation is squeezing profits, leaving growth teams under immense pressure to deliver results with tighter budgets. As CMOs strive to do more with less, efficiency becomes key. Current websites are still static, lack personalization, and provide users with the same generic experience. Croct has revolutionized the user journey to deliver better ROI, and solidify marketing's role as a profit center with their platform for personalization and conversion optimization. They empower growth teams with the autonomy to optimize websites and turn data actionable by creating personalized experiences that drive conversions. Super cool! Go check them out: https://croct.com/  #personalization #conversionoptimization #croct #marketing #martech

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In an unparalleled commitment to understanding the intricacies of the gig economy, Ilan Fonseca, a Brazilian prosecutor, took to the streets of Brazil as an Uber driver for four months. Fonseca's dedication to understanding this issue by embedding himself in the driver's seat is a remarkable example of proactive legal investigation. It challenges us to consider the role of legal professionals in shaping what the future of work will look like. How do we find a fair spot where we can help new gig work grow? What job should law experts have in making these rules? 👉 Link: https://lnkd.in/d4RnMb-q 🎟 #Brazil #FutureOfWork #UberDriverExperience

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Ever wondered what really makes a great leader stand out? Candido Bracher, the CEO of Itaú Unibanco, says that it is something surprisingly simple yet overlooked: listening more than talking. Despite running a huge company with over 100,000 employees, he swears by the power of listening. We usually picture leaders as the ones doing all the talking, setting directions, and calling the shots. While it’s true that authority is best demonstrated through constant talking, Candido points out that truly effective leaders spend more time listening than speaking. This doesn’t mean nodding along to what people say, but really understanding them and engaging deeply, making them feel genuinely heard. This video first appeared for premium subscribers over a year ago. If you’d like to be a premium subscriber go here: https://lnkd.in/gy_srTcc #LeadingWithVulnerability #leadership #LeadershipTips #PowerOfListening

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