WPP’s Post

📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions

Coca-Cola has launched It’s Magic When The World Comes Together, a new brand campaign for the Olympic and Paralympic Games Paris 2024, celebrating the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences. The Coca-Cola Company, WPP Open X, Ogilvy EssenceMediacom, VML and Hogarth. Watch here 👉 https://ow.ly/5ax850SwJzK #Paris2024 #RealMagic #TCCC #WPPOpenX

In need of some Friday inspiration? Cannes Lions International Festival of Creativity might be over, but transformative ideas and innovative work never gets old ✨ Check out some of the key insights from the WPP Beach and our agencies' award-winning campaigns from this year's International Festival of Creativity. Find out more 👉 https://ow.ly/sktf50SvYTR #WPPCannes

While Brussels has a reputation as one of the most diverse cities in the world, diversity is lacking in the Belgian media and communications industry. Enter #WelcomeTalent, a WPP-led campaign that seeks out creative talent in Brussels and reaches people who may not have considered a career in the industry. The programme - which included recruiting Belgian hairdressers as HR ambassadors - welcomed 35 students as part of an early career mentorship programme with WPP, its agencies and its partners. Hear more from the students below 👇 And read more about the creative campaign here 👉 https://ow.ly/hpRL50SiGm4

We are excited to partner with Fierce Pharma on another aiDay where we discuss how to future-proof your healthcare business with AI. Find out more here 👉 https://ow.ly/MVbm50StIoS #HealthAtWPP

VML's Global Chief Creative officer Debbi Vandeven joins Campaign US on the latest episode of #CampaignChemistry to discuss her experience as Titanium jury president at Cannes Lions International Festival of Creativity this year and some of the key takeaways from the festival. Listen now 👉 https://ow.ly/zCN250StGYV

Imagine watching your favourite show and being able to buy the products you see on screen instantly. That's the future Amazon Live and GroupM are building with their new partnership. This innovative approach combines entertainment and shopping in one seamless experience. Find out more 👉 https://bit.ly/4bt6zmD

As younger audiences move away from traditional ways of watching TV, marketers are tasked with finding ways of keeping the engagement that the TV screen has always delivered but replacing the delivery mechanism. Wavemaker’s Chief Strategy Officer for Australia and New Zealand, James Boardman, explores the new partners needed to help bind stories together across the entire customer journey. Find out more 👉 https://ow.ly/lehU50SpRfH