Laís Meireles Duarte

In an unparalleled commitment to understanding the intricacies of the gig economy, Ilan Fonseca, a Brazilian prosecutor, took to the streets of Brazil as an Uber driver for four months. Fonseca's dedication to understanding this issue by embedding himself in the driver's seat is a remarkable example of proactive legal investigation. It challenges us to consider the role of legal professionals in shaping what the future of work will look like. How do we find a fair spot where we can help new gig work grow? What job should law experts have in making these rules? 👉 Link: https://lnkd.in/d4RnMb-q 🎟 #Brazil #FutureOfWork #UberDriverExperience

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Turning Adversity into Action: Clutch's Commitment to our Community 🇧🇷 🇺🇸 - GoFundMe (https://lnkd.in/dCSZcP7w) Campaign. At Clutch, our mission has always been to turn Credit Unions into FinTechs, ensuring our Credit Union partners remain their Members' first choice. To achieve this, we strategically built our software engineering team in Latin America, where our founders' parents were born and raised. On April 27th, Southern Brazil, home to many of our teammates, faced unprecedented flooding, causing significant losses and rivaling in devastation Hurricane Katrina. Thankfully, our team remained safe and resilient, continuing to meet Clutch's commitments while volunteering to assist those in need. 💜 To support our teammates and their communities, Clutch contributed $50,000 of company capital, allowing our teammates and their communities to allocate the funds for maximum impact. Inspired by the support from our Credit Union friends, Clutch has partnered with SOU Cloud (https://sou.cloud/) to support Projeto Renascer (Project Rebirth - https://lnkd.in/dNkGE-ip). This initiative aims to directly aid families affected by the floods, providing R$10,000 (approximately $2,000) to each family for essential items and support. Key Points: 👉 Campaign Slogan: Families at home, parents working, children studying. 👉 Families receive R$10,000 (~$2,000) for furniture, work tools, and school materials. 👉 Items are sourced locally to stimulate the economy. 👉 Legal and accounting teams, along with Baker Tilly, ensure transparency and proper fund allocation. Should you wish to support this campaign, rest assured that 100% of the funds will be directed towards recovery efforts in Rio Grande do Sul. Your participation will make a significant difference in the lives of those affected. 💸 Donations can be made through our joint GoFundMe (https://lnkd.in/dCSZcP7w). Collectively we thrive and your support - even if just in spirit - will go a long way!

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Ever wondered what really makes a great leader stand out? Candido Bracher, the CEO of Itaú Unibanco, says that it is something surprisingly simple yet overlooked: listening more than talking. Despite running a huge company with over 100,000 employees, he swears by the power of listening. We usually picture leaders as the ones doing all the talking, setting directions, and calling the shots. While it’s true that authority is best demonstrated through constant talking, Candido points out that truly effective leaders spend more time listening than speaking. This doesn’t mean nodding along to what people say, but really understanding them and engaging deeply, making them feel genuinely heard. This video first appeared for premium subscribers over a year ago. If you’d like to be a premium subscriber go here: https://lnkd.in/gy_srTcc #LeadingWithVulnerability #leadership #LeadershipTips #PowerOfListening

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I'm thrilled to share that one of Brazil's leading newspapers recently approached me to discuss the lives of Brazilians living in Florida. The article, which you can find below, highlights the thriving Brazilian community in the state, showcasing its significant growth to over 450,000 individuals. It explores the experiences and challenges faced by Brazilians living in Florida, including cultural adaptation, language barriers, and economic opportunities. The article underscores the resilience and vibrancy of the Brazilian diaspora in Florida, showcasing their impact on various sectors and their integration into the local society. Ultimately, the article serves as a testament to the strength and unity of the Brazilian community in their adopted home of Florida. Check out the article below to learn more about the Brazilian community in Florida and their contributions to the state's diverse fabric. Link to the article: https://lnkd.in/eX4hqn_7

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COMING FROM OUTSIDE TREATED AS AN INSIDER How I started my global career in Brazil #2culturewomen #bpoc #womenintoleadership On my 3rd journey to Brazil I really wanted to make it happen -> meeting Women and their organizations in Brazil. And I did. The backstory: My first trip throughout the country was motivated by music, dancing and Capoeira. Alas, I had met only few women. Deceiving for someone, who was working with women's learning and female NGOs in Germany. So my second trip began with a research. And actually I found several women's groups in my target cities of Rio and Salvador. Despite many attempts to meet them in person later, again it didn't work out. *The reasons for this you might read in a later article about intercultural differences. The third time, in December 1989, I traveled with support. Maria from Chile had made a personal contact to Thaís from Rio. Inside the women's foundation FAS in which I was a founding member. This time I traveled well prepared. And I didn't want to come empty-handed, as northerners often do in the South. My present? Since photography has been my passion already then and my Portuguese was at least good enough for presentations .... I developed a slide story about 'Hamburg Women on the move' for my audience in Brazil. . Shortly afterwards in Rio: representatives of 9 women's NGOs came into a small office on the 4th floor during their lunch break. My slide story then gave rise to some smiles and lots of exchanges. For more, read my article from 1993, see link in comments. * Days later, I was asked to show my slides to other women's groups, in the evening under palm trees and an aqueduct, my dream location! The slide show had become a real door opener. I was invited to private leisure activities as well as to various groups and their meetings. Being asked questions, to giving my opinion or recommendations. Surprisingly I felt included as if I were a belonging member.   And soon it led me to consulting NGOs professionally. Which began with funding and co-organizing an international Women's conference on 'Procreation and Environment' in Rio. Where I met hundreds of competent female NGO Leaders especially from the Global South. That was more than impressive and it became my personal turnaround   Coming back to Germany was like a culture shock. Seeing and feeling how men and women w/outside cultures were being treated here: mostly ignored, mistrusted or even excluded. For me it turned into motivation and then a challenge to train intercultural Learning for international professionals and their executives. Working with diverse teams and Inclusion of Expats became later tasks. That's how my global career had begun. Coaching 2Culture Women in/to Leadership now feels like closing a circle.

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✈ Just got back from a week abroad and I didn't bring any cash. Thanks to PIX, Brazil's digital payment system, I enjoyed a fully cashless week. 💸 From street fairs to malls to a dermatologist's office, PIX is the way Brazilians pay. The best part? Discounts for using PIX over traditional cards, due to significantly lower merchant fees (0.99 to 1.5% for PIX versus 4 to 6% for cards). With 42 billion PIX transactions in 2023 — surpassing both credit and debit card usage, and 72% growth from the previous year — Brazil might just be previewing the future of global payments. Account-to-account (A2A) payments are simpler and quicker. As we navigate the ever-evolving world of payments, it's clear that A2A isn't just a passing trend — it's leading the charge into a new era. From digital wallets to embedded lending platforms, what seemed unlikely just a decade ago is now part of our everyday financial landscape. Here's to more innovation and excitement as we watch the payment landscape transform! 🌍💡 *Pic of Ouro Preto, Minas Gerais, est. 1698, where I was born and raised and my family still resides. #PIX #Payments #ConsumerFinance

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Last week, I had the opportunity to spend a couple of days in the Bay Area, participating in some fantastic events, including Brazil at Silicon Valley. 💥 Unsurprisingly, AI remains the "talk of the town," and has been for quite some time now. 🎯 I synthesized six initial and preliminary insights into AI, both in general and within the realm of finance. These insights were drawn from my extensive reading, as well as conversations with ML specialists, founders, professors, and VCs. 🔊 I'd love to hear your thoughts on these observations. 🙂 💪 🔝 #AI #innovation #siliconvalley #future #perspectives #technology

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Dear friends, we’re thrilled to announce that we’re (finally) launching our set custom of gen-ai solutions for the Brazilian market at the #riosebsummit. AI is a game changer for everything analytics. It’s all in Portuguese for now (sorry!),hit me up and we can walk you through our approach and why it’s different. A hint: it’s all powered by Observable. Everything is light-weigh, modular, auditable and reproducible. You can check it out at https://ai.belo.re

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Last week, I had the opportunity for the second year to work a couple of days from my hometown in Brazil and let me tell you, this is more than just a change of scenery – it is a must for my work-life balance. 🌎 💼 💛 🇧🇷 As someone based in Munich, Germany, the idea of a remote/hybrid work environment has always attracted me. Working in a remote/hybrid setup opens up endless possibilities, like 'workations' - a perfect mix of holidays and productive workdays. It's not just about ticking off tasks; it's about finding inspiration in a new environment while still being able to contribute to projects in a meaningful way. For expats like myself who live far from family, the importance of this flexibility cannot be overstated. Visiting loved ones while staying on top of work commitments is a real game-changer. And yes, being at home is something that can truly help me to recharge and re-energise🔋🧘🏻‍♀️. What's more, being able to work from home - whether it's your hometown or a tropical paradise like Brazil - highlights the true power of remote working. It's about freedom, flexibility and the chance to create a lifestyle that works for you, wherever you are. #WorkLifeBalance #HybridWork #RemoteWork #Workation

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Olá grãonautas, vai ser um prazer estar com vocês. Join me and Glória Gruber on Tuesday, 11 June. I am having a chat with the co-founder of Café com CS, a community in Brazil focused on Customer Success education, through collective learning, collaboration, and genuine connections in a safe and welcoming environment. #OnboardingMatters #customersuccess #orchestratedonboarding #customereducation #customeronboarding #customerexperience 

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I recently had the privilege of participating in a panel discussion at South Summit Brazil 2024 titled "Thriving Together: Open Innovation Unleashed." The conversation was nothing short of provocative, challenging conventional wisdom and shedding light on the crucial gap between theoretical knowledge and practical innovation.   We delved deep into the dynamics between academia and industry, exploring how the theoretical frameworks taught in universities often fail to apply in the real world.   While research shows the average success rate for startup pilots in corporations is only 30%, Innovate-Israel data shows that when corporations use the proper tools and methodology to collaborate, the success rate rises to 70%!   The panelists shared unique insights on how to bridge this gap and harness the power of open innovation to drive meaningful change. We dissected the challenges organizations face when attempting to translate theoretical concepts into actionable strategies, emphasizing the need for collaboration, and had a heated discussion on this matter.   Collaboration is the only way for organizations to remain relevant. Corporations cannot rely only on internal innovation, or they will disappear. Watch the video now to learn how to do it right and innovate in a rapidly changing world.   https://lnkd.in/dTG-aWDs   Sebastian W. Francisco de Azeredo María Benjumea José Renato Hopf Wagner Lopes Rodrigo Ewald Mendonça Uri Levine South Summit Liz Fleming Blanca Galietta Andrea Beleván Eduardo Lorea Josemaria Siota #openinnovation #collaboration #innovation #business #opportunities #newopportunities #expansion #globaltour #worldwidetour #keynotespeaker #innovationworkshop #innovationlecture #startupnation #bestpractices #corporateinnovation #speaker #lecture #workshop #workshops #futureofbusiness #southsummitbrazil2024 #brazil #panel #innovationinsights

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Translating the headline: "Taco Bell wants Brazil to become the biggest operator out of the USA". It is a very bold expansion plan of the fast food company within Brazil, I would say. They currently have a little bit more than 30 stores in the country and want to open 200 more till 2030. I see the 2 sides of the coin in this situation: 1) Yes, indeed I also see a whitespace for junkie Mexican restaurants in the country, as there are not so many of them compared to other cuisines (Japanese, Arabic, Italian, and so on); 2) At the same time, Brazilians are not so used to having Mexican food, especially in its junkie version. And considering the 6 years time they want to open all of these stores, I believe the time is too short for that. Some may say: "But what about Sí Señor restaurant and other Mexican ones?". Well, most of the Mexican restaurants spread out the country offer an experience as well, and use the Mexican culture as part of it to attract customers. Many of them have Mariachi shows, characters from the famous and popular Chavo del Ocho series, and other very cool Mexican experiences that Brazilians generally like. They are not only a place to sit and eat, in most cases. Sí Señor! (El Camino Foods S.A.) restaurant, to mention another one, offers TEX-MEX food and competes in a different category with other players, such as Outback, Applebee's, Olive Garden, etc. They have a different approach and offer another type of experience to their customers. I truly hope they are very successful in the country. Similarly, I am sure they went through an extensive market research to make this decision to avoid having the same bad experience they have in Mexico, where they failed and completely left the country. Nevertheless, I would be way less aggressive with these expansion plans. Hopefully everything goes well and they crush it - with plenty of tacos.

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MARKET TRENDS IN 2024 IN BRAZIL (Source: SEBRAE - Brazilian Service of Support for Micro and Small Enterprises)     1 - BUSINESS TRENDS FOR 2024:   ·        Sustainability in the spotlight: Companies focused on sustainable practices gain space and visibility.   ·        Growing digital businesses: E-commerce and digital presence become vital for companies.   ·        Adoption of innovative technologies: Companies investing in innovation will have a competitive advantage.   ·        Valuing diversity and inclusion: Companies that promote diversity will be recognized and valued.   ·        New business models: Opportunities arise with alternative and innovative business models.   ·        Customer experience in focus: Customer satisfaction gains strategic importance for businesses.   ·        Rising social entrepreneurship: Businesses with social purpose are increasingly recognized and valued.     2 - TOP AREAS FOR ENTREPRENEURSHIP IN 2024:   ·        Health and well-being: Services focused on health and well-being continue to thrive, meeting a growing demand.   ·        Innovative technologies: Investments in artificial intelligence and augmented reality offer significant opportunities for entrepreneurs.   ·        Healthy and sustainable food: The demand for healthier and sustainable food options creates space for businesses in this segment.   ·        Rising digital businesses: E-commerce and digital marketing remain lucrative areas for those looking to venture into entrepreneurship.     3 - HIGH-OPPORTUNITY, YET UNDEREXPLORED AREAS IN BRAZIL - SOME AREAS STILL HAVE POTENTIAL FOR GROWTH IN THE BRAZILIAN MARKET:   ·        Technology for SMEs: Technological solutions for small and medium-sized enterprises.   ·        Sustainability in industry and agriculture: Demands for sustainable solutions continue to grow.   ·        Health and well-being for underserved populations: Opportunities to serve communities with health and well-being services.     4 - BRAZIL: HOW TO ENTER THIS GROWING COUNTRY: Since 2016, I've had the privilege of offering my freelance services to connect international companies with strategic partners here in Brazil.   In such a dynamic and diverse market like Brazil, finding the right partner can make all the difference for the success of your business.   - Find Potential Partners in Brazil (choose the best platform for you to understand the services):   A - UPWORK: https://lnkd.in/dNNzS268   B - FIVERR: https://lnkd.in/d3pccRQ3   Regards,   Luiz Teixeira Partnership Manager - Business Agent in Brazil +55 11 9.9939.9922 (Whatsapp) + 595 0982.693.100 fabricasbrasileiras@yahoo.com https://lnkd.in/dWm6Qqqt https://lnkd.in/dD9KEJtW https://lnkd.in/ex5zk5Bf

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Devastating floods in Rio Grande do Sul, Brazil My heart aches for the people of Rio Grande do Sul, Brazil, who have been devastated by the recent floods. The images of homes and livelihoods swept away are heartbreaking, and I can only imagine the immense hardship those affected are facing. In these difficult times, I want to express my deepest condolences to all those who have lost loved ones, homes, and possessions. My thoughts and prayers are with you during this unimaginable tragedy. As a global community, we must come together to support those in need. I urge you to join me in extending a helping hand to our brothers and sisters in Rio Grande do Sul. Here are some ways we can help: Donate to a reputable relief organization: There are many organizations working tirelessly to provide relief to those affected by the floods, such as BrazilFoundation or Brazilian Red Cross. Donate supplies: If you are in Brazil, you can donate supplies such as food, water, and clothing to local collection points. The Brazilian postal service (Correios) across the country is now accepting donations for flood victims. Spread the word: Please share the news with your friends and followers to help raise awareness about the floods and the urgent need for assistance. Every act of kindness, no matter how small, can make a significant difference in the lives of those affected by this disaster. Let's stand together in solidarity and support our fellow human beings during this challenging time!

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I had the pleasure of attending #GoogleForBrasil in Sao Paulo this week where we shared our latest investments and innovations in the country. I’m excited about the new AI-powered features and Search experiences, as well as local digital skills training efforts and initiatives that build on our commitment to generate positive economic impact in the region. Here are some of the features we announced: - To protect people and their data in the event their phone gets stolen, Android is offering new theft detection lock, offline device lock and remote lock features.  -Bruno Possas also unveiled helpful new Search experiences in Brazil. For example, in Brazil local users will soon be able to start conversations with companies via text message or WhatsApp on their Google Business Profile page. And they can schedule local doctor and beauty appointments directly in Search.  - We know people love to look at restaurant menus when choosing where to eat. To make it easier for restaurant owners, they can now scan their menus with their phones and we use AI to create a digital version in seconds. @JamesManyika reinforced our commitment to developing AI to positively impact society, including a Google for Startups Accelerator program to support responsible AI innovation. To help Brazilians learn new career skills, Fábio Coelho announced our Google AI Essentials Course https://lnkd.in/dHEd2vjj and The Google Career Certificate in Cybersecruity https://lnkd.in/dKAHiYEQ are now available in Portugese. It was so exciting to see how Google is working in Brazil to improve people's lives and help the country through technology 🇧🇷Learn more about all the announcements here: https://lnkd.in/dUMv5_fD

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Confira os insights do novo relatório do State of Marketing para 2024!

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#MeetTheEditorialTeam 🎉 Every Wednesday, I am sharing a short interview with one of our amazing team members. Today let's meet Guilherme Odri, Senior Managing Editor based in São Paulo, Brazil. /// Can you share your journey to LinkedIn and describe your role and daily responsibilities? What's been your proudest moment here? /// I've been on LinkedIn since January 2016, when you decided to believe my "fibs" and hired me as your associate editor. That's over eight years, longer than any relationship I've ever had. Wow, I'm feeling reflective now... Anyway, today I lead the Editorial and Community Management team, coordinating a fantastic group of eleven editors dedicated to bringing our members the news and insights they need to navigate their professional lives as smoothly as possible. I'm really proud to have played a big role in building this team in Brazil... I truly believe in our product and think that Brazil's long-suffering workforce can really benefit from our team's efforts. /// What's one interesting thing about you that isn't on your LinkedIn profile? /// I'm a frustrated musician. I play the guitar, bass, keyboard, ukulele, guitalele, melodica, bongo, xylophone... all badly, but well enough to spend more money on these toys than I should. The upside is I'm in a band with my dad, which is kind of cute, I guess! /// What do you enjoy most about your work? /// I remember our interview when you asked if I adapt quickly to changes, and I said that one of my greatest strengths is my restlessness. I can't even count all the things I've done here — and that really feeds my professional soul. There's no standing still, and you can't help but learn new things every day at this company. /// What are the most valuable lessons you've learned in your career so far? /// Be kind, assume good intentions, and keep your heart and mind wide open! Technical skills are important, but at the end of the day, what really matters are the relationships you build throughout your career. I also think it's important — and I know it's not easy — to find a balance between your professional and personal life. One good thing that took me a while to realize is that it's possible to make friends at work. True friends. You get to meet inspiring minds and learn from those with more experience. I guess my final piece of advice would be: be less cynical! Well, maybe that's a personal note... Is this therapy??? /// What advice would you give someone aspiring to work in this intersection of tech and journalism? /// Be quick, surround yourself with good references, never stop being curious, and never stop experimenting. Journalism hasn't changed, but now we have more tools to do the job. Go study these new tools. Study data, study spreadsheets, study prompts, study AI, study project management... Be flexible and adaptable. My favorite poem by the Spanish poet Antonio Machado says, "Caminante, no hay camino. Se hace el camino al andar"

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