Latin America's Digital Wave: A New Consumer Paradigm 📱 Digital platforms soar: LatAm consumers are embracing digital media like never before, with 13 out of the top 15 platforms exceeding global averages. 🎯 Generational shift: Gen Z & Gen Y favor Twitch & Snapchat, while Gen X & Boomers lean towards Bing & LinkedIn. 💚 Values on the rise: Peruvian shoppers are leading the way in prioritizing ethical and sustainable brands, and Brazilians boast 30% more early adopters eager to be the first to try new products. 🤝 The Opportunity: Brands that align with values and cater to evolving digital habits will win in this dynamic market. Ready to connect with LATAM's future? Unlock more insights 👉 https://ow.ly/mX5F50SNXMY #MediaEssentials #Aleph #LATAMConsumer
Aleph Group, Inc
Advertising Services
Miami, Florida 24,512 followers
Digital Advertising for all.
About us
Aleph is a global digital advertising powerhouse operating in 140+ countries. We connect over 26,000 advertisers with a massive audience of 3 billion consumers through partnerships with the world's leading digital platforms, including TikTok, X (formerly Twitter), Microsoft, Google, and more. Our purpose is simple: to make the digital world accessible to all. We achieve this by: - Connecting: Building bridges between global brands and local audiences in emerging markets. - Empowering: Equipping businesses and individuals with the tools and knowledge they need to succeed online, through our premier education platform, Digital Ad Expert. - Facilitating: Providing seamless cross-border payment solutions and credit underwriting through Aleph Payments. At Aleph, we believe that when local markets have access to global digital capabilities, economies thrive. That's why we're committed to empowering businesses of all sizes, from small startups to multinational corporations, to reach their full potential in the digital age. With a team of over 1,400 digital experts in 75+ offices worldwide, we combine global reach with local expertise to deliver results that matter. We're proud to be backed by major partners like CVC Partners, Mercado Libre, Sony, Twitter, and Snap, who share our vision for a more inclusive digital future. Join us in making digital advertising work for everyone, everywhere. Digital advertising for all.
- Website
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https://www.alephholding.com/
External link for Aleph Group, Inc
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
- Founded
- 2005
- Specialties
- digital advertising, digital marketing, internationalizatioin, cross border payments, emerging markets, mobile advertising, social media advertising, digital media education, media buying, media planning, ad tech, partner management, sales enablement, business development, market expansion, global strategy, technology, advertising, media, fintech, and education
Locations
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Primary
Miami, Florida 33131, US
Employees at Aleph Group, Inc
Updates
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🌍🚨Great news for advertisers in the Baltics and Balkans region! Aleph adds TikTok ad products to its portfolio in Croatia, Estonia, Latvia, Lithuania, Serbia and Slovenia! This strategic move opens up a world of possibilities for brands to engage with TikTok's vast and diverse audience through its unique and captivating ad formats. 📈📱 Click here for our press release: https://ow.ly/o81A50SKVLn #Aleph #TikTok #Partnershipannouncement #digitaladvertising #advertising #baltics #balkans #digitalmarketing
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🏆 From Champions League to Olympic gold?🏅 Superbet scored big on X thanks to their partnership with Aleph and a strategic X Takeover campaign, reaching 5.5 million fans. Discover how they have leveraged this expertise and get ready for the excitement of the Paris 2024 Olympic Games! https://ow.ly/Y5w350SKHz7 Žaklina Begić Laura Ķiece Tin Klasic #Superbet #ChampionsLeague #Aleph #Paris2024 #Olympics
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Aleph Launches Google Advertising Center of Excellence! 🎉 🚀 We are thrilled to announce the launch of our Google Advertising Center of Excellence. Our dedicated team of experts is focused on helping businesses leverage Google Ads to drive growth and achieve their marketing goals around the world. 💡 At Aleph’s Google Center of Excellence we combine a wealth of experience and global knowledge in Google Ads, fueled by our global team’s hands-on expertise in supporting advertisers and brands, offer a comprehensive range of services. 🤝 Partnering with Aleph means you'll benefit from: ✅ Access to exclusive Google resources and tools ✅ Personalized support from certified Google Ads professionals ✅ Data-driven insights and strategies ✅ Measurable results and ROI 🚀 Ready to take your Google Ads to the next level? Connect with our Center of Excellence today: google-global@alephholding.com #Aleph #GoogleAds #MarketingExcellence #GrowYourBusiness
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Aleph Group, Inc reposted this
"Nexters Achieved Outstanding Engagement" - a quote from colleagues at X for Business about the collaboration between Nexters, X, and the Aleph Group, Inc! Nexters partnered with Aleph Group, Inc to implement desktop campaigns, tested various hypotheses, and optimized language. As a result - fantastic results (like +58% ROAS) and a case study shared on the X' page and website. Case Study - https://lnkd.in/e5-wBpCi X for Business about Nexters - https://lnkd.in/e-qTwR-4
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🚀 MENA's Digital Dominance: Your 2024 Playbook 🚀 The Middle East & North Africa is a digital powerhouse. X, Snapchat, Spotify? They're not just popular here, they're thriving. If you're a marketer, this shift away from traditional media is YOUR opportunity. 💡 Key takeaways from our Media Essentials 2024 report in MENA: 📱 84% digital penetration – Your audience is online! 🛍️ 60%+ shop online, especially in Saudi Arabia ✨ Niche preferences exist beyond the big platforms 🤳 87% use phones for research in-store Ready to conquer the MENA market? Unlock more insights 👉 https://ow.ly/ZqvH50SGIgS For a global perspective, please download the full report: https://ow.ly/uK0250SGIgU
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The 10th edition of #CMOSUMMIT by Shortlist Consulting is behind us, and what an incredible event it was! We are proud to announce that Aleph Group, Inc partnered with this prestigious event held on June 6th in Warsaw, Poland. Our very own Adam Puchalski, Regional Growth Lead at Aleph, delivered a thought-provoking keynote on "Maximize the Growth Rate: Use the Potential of Smaller and Complementary Marketing Channels." His insights were invaluable to the numerous marketing, communication, commerce, and media decision-makers in attendance. The event provided exceptional networking opportunities with marketing and communication decision-makers from top Polish companies, fostering connections and sharing invaluable industry insights. We look forward to future events. #DigitalAdvertising #Aleph #Poland
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🎉 Happy #WorldEmojiDay from all of us at Aleph! 🌍 Today we celebrate the universal language of emojis that brings people together across cultures and languages. 🤗 Let's spread love, joy, and positivity through our favorite emojis today! 💛🌟 Can you guess what these emoji stand for? #EmojisUnite #GlobalCelebration
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“In the digital era, training in digital and AI skills has become a pivotal stepping stone to success” said Aleph’s Founder and CEO, Gaston Taratuta. Our newest Digital Ad Expert course called “Digital Marketing & AI Certificate” was introduced by Francisco Anello at UNESCO ‘s GSA “AI Skills for the Future of Work” conference, and was designed for entrepreneurs, freelancers, professionals interested in upskilling and reskilling, and marketing analysts eager to leverage AI tools to gain deeper insights and optimize their marketing campaigns. "Digital Marketing & AI Certificate" will be launched in August 2024 with UNESCO GSA grant opportunities. With the support of UNESCO GSA Initiative we are addressing the need to equip youth with essential AI skills for a sustainable future. Celebrate World Youth Skills Day with us! Follow us on LinkedIn and stay tuned for more information Digital Ad Expert AI Skills for the Future of Work. UNESCO Global Skills Academy Session on WYSD 2024: https://ow.ly/YzpG50SCvVB
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We are excited to share the incredible results of our collaboration with TikTok and Tigo Guatemala in the recent campaign in Guatemala! Utilizing an innovative strategy, we achieved: 📈 116% increase in sales generated from leads 💰 50% reduction in Cost Per Qualified Lead 📊 50% increase in investment This 360° campaign leveraged the power of the TikTok platform to connect with various audiences interested in technology and improve internet quality for families. This not only resulted in a significant improvement in lead quality but also had a direct and positive impact on sales and business outcomes. Thanks to the Aleph team: Camilo Esteban Rojas Gutierrez, Pamela Estacuy, César de León and our Client Jamie Karina Moreno, Jose Guzmán, Luis Alfredo Gutiérrez, for their dedication and teamwork. Together, we are transforming digital marketing! For more details: https://lnkd.in/exNZMe3y #TikTok #SuccessStory #DigitalMarketing #LeadGeneration #SalesGrowth #TigoGuatemala #MarketingStrategy #Innovation