Tom Wills’ Post

While the vast majority of publishers in European markets are passing tracking-cookie levels of first-party IDs in the programmatic bid stream, not all approaches are created equal. In Novatiq’s latest blog post, we explore the considerations publishers should keep in mind when selecting their first-party ID solution, including data privacy, security, site performance and user experience. Check it out to ensure your approach is up to par - https://lnkd.in/eubi9_Sh #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

Great to speak with the team at Sifted!

Novatiq’s latest Spotlight covers the news that Google has once again kicked the can of cookie deprecation further down the road. With the CMA breathing down its neck it is easy to see why this move is necessary, but when will third-party cookie deprecation finally take place? And will the Privacy Sandbox be an adequate replacement? Take a look and see why we’re recommending that publishers start reviewing the broader range of privacy-preserving technologies rather than waiting for Google to get its house in order - https://lnkd.in/eHytu7B4 #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

With 95% of marketing pros bracing for more privacy laws and the loss of third-party cookies, the pivot to privacy-first strategies is now unavoidable and it means that advertisers and publishers will need to rely more heavily on their first-party data. Telco-verified IDs offer a solution to this challenge, enabling the creation of richer audience profiles based on first-party data and verified by telco intelligence. Marketers that embrace new approaches will be best placed to succeed - as outlined in Novatiq’s latest Spotlight: https://lnkd.in/etAFAs9z #adtech #telco #privacy #technology #audiences #digitalmarketing  

As the digital advertising industry moves away from privacy-infringing cookies and persistent IDs, the question arises: what now? Enter dynamic IDs. Unlike their persistent predecessors, dynamic IDs are created for a single use – only activating during an ad request and expiring immediately after, ensuring a user's data isn't misused or mishandled. Get the full story in Novatiq’s latest blog post. https://lnkd.in/d_9v4hUD #adtech #telco #privacy #technology #audiences #digitalmarketing  

If 2023 was the year AI made the leap from labs to our living rooms, then 2024 will be the year it revolutionises adtech. But without a strong focus on data privacy and consent, AI’s potential could fall flat. Novatiq’s latest blog post explores how the rise in AI must be accompanied by technologies that ensure datasets are fully consented and comply with data protection regulations, if we are to shape a more ethical adtech industry for tomorrow - https://lnkd.in/ezqUPSGy #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

Ad fraud is one of the biggest challenges facing programmatic advertising today, costing advertisers billions each year. But there's hope on the horizon with advancements in telco-verified IDs. These IDs combine first-party data from publishers and brands with telco network intelligence to ensure that ads are being seen by real humans in relevant audiences. Learn more about how this cutting-edge technology is taking a stand against ad fraud in Novatiq’s latest blog post - https://lnkd.in/eGEqkzMW #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

In an ever-changing telecommunications landscape, how can telcos keep up and ensure sustainable revenue growth? Novatiq’s latest article explores the opportunities and challenges of three very different options. One opportunity stands apart, and quality partnerships will be key to making it happen, as this blog post explains - https://lnkd.in/eJ-PqnyA #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

In an era where privacy is paramount, could telecom operators hold the key to the future of digital marketing? Novatiq latest blog post explores the benefits of telco ecosystem plays in the lucrative digital marketing sector. In our view, choosing the right collaboration with the right adtech partner will be key to realising first-mover advantage in this new service vertical. Dive into our full article for the details! https://lnkd.in/eZ_j6RRJ #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata