Tom Wills’ Post

As the advertising industry continues to embrace privacy changes, deprecating old and integrating new technologies, close attention must be paid to configuration and knock-on impacts. Our tightly wound, high performing AdTech stacks are the proverbial sweater. Pull on one thread and the whole thing unravels. A recent study by digital compliance technology company Compliant of 150,000 publishers and billions of impressions, finds data usually flows before consent windows pop up From the study: "About 62% of U.S. publishers have consent management platforms, but they mostly aren’t managing consent properly...[when a consumer is]...asked whether they consent to use cookies or other tracking technologies, if they say no or give discretionary consent, frankly it doesn’t matter, because in most cases the data fired before the pop-up even appeared.” #consent #privacy #cookieless

A damning new report has found widespread adtech failures, with demand and supply-side providers failing to ensure that ads from major brands do not appear on spammy made-for-advertising sites. MFAs operate with the sole purpose of maximising ad profits, at the expense of quality content and user experience. No brand wants their campaign to end up on such sites - but what's the alternative? This month's Novatiq Spotlight has some answers. Check it out now - https://lnkd.in/ex9NNkrj #telco #privacy #technology #audiences #digitalmarketing 

Google has updated its consent requirements for Customer Match ads in the European Economic Area (EEA), aligning with stringent privacy regulations. Advertisers must now explicitly pass user consent signals to Google to use Customer Match for personalized ads. This change increases advertisers' responsibility in collecting and transmitting consent, potentially affecting campaign reach and effectiveness. Four methods are available for passing consent signals: Google Ads API, Partner and Audience Partner API, manual input in Audience Manager, and conversion-based customer lists requiring Consent Mode enabled. These adjustments emphasize Google's commitment to privacy compliance, reflecting broader trends in data protection. Advertisers targeting EEA users must adapt to these new requirements to maintain ad personalization capabilities, or risk limited ad options. This shift underscores the growing importance of transparent data practices in digital advertising. For more detailed information, read the full article on https://lnkd.in/d9rJSxBV

🔐 Navigating Data Usage & Advertising in the EU: How Ureka Media Can Help Safeguard User Privacy and Ensure Compliance with GDPR ---------------------------------------------------------------- - Meta may need to obtain specific consent from European users for using their data for advertising purposes, according to The Wall Street Journal. - Previously, Facebook had mandated that European users agree to data usage for ads as part of its terms of service, but activist Max Schrems challenged this policy. - In response, Meta introduced a lengthy form and process for users to opt out of personalized advertising. - Recently, the top European court ruled against Meta's claim to legitimate interest as a basis for data-driven advertising. - 📌 Ureka Media can provide guidance and support to help companies navigate the complexities of data usage and advertising in the EU. - 📌 We can assist in ensuring compliance with GDPR regulations and help identify appropriate consent mechanisms for data usage. - 📌 Our team can offer expertise in designing user-friendly opt-out processes that align with the court's ruling and respect user choices. - 📌 We can help businesses strike a balance between personalized advertising and safeguarding user privacy, enabling them to build trust and loyalty with their European customers. Read more : https://lnkd.in/e4gbfQDn

As privacy laws strengthen and consumer awareness grows, the adtech ecosystem is evolving rapidly. The move away from invasive tracking cookies is prompting publishers to explore privacy-first alternatives. While major platforms struggle with these changes, the industry is innovating to maintain effective programmatic advertising at scale. This shift highlights the need for diversified, privacy-centric adtech solutions to secure the future of digital ad revenues. Stay informed on the evolving adtech landscape with our latest blog - [https://lnkd.in/gpyXcdU2] #adtech #privacy #digitalprivacy #dataprivacy #digitalmarketing #marketing

IAB's @Angelina Eng highlights the key trends for digital advertising in 2024 with a focus on adapting to new privacy norms At Adster Tech we are ensuring our product stack is built around privacy conscious advertising and helping publishers from across the globe adapt to the emerging guidelines and trends. #privacy #advertising #firstpartydata #cookielessfuture #AdsterAI https://lnkd.in/gAPHZzWH

The imminent arrival of a cookieless future and the deployment of privacy sandboxes signify a pivotal shift in online privacy norms. Publishers, navigating this evolving landscape, must seek innovative strategies and collaborate with ad-tech providers. The challenge lies in balancing user privacy with continued business growth, requiring a nuanced approach to data management and targeted advertising. As the industry transitions, the focus will be on adopting transparent practices and technologies that respect user consent and ensure ethical data usage, all while pursuing effective audience engagement and revenue generation strategies.

The cookieless future and the privacy sandbox are set to become reality very soon and publishers grappling to stay within the bounds of new privacy norms will need to adapt work with adtech providers that help them stay compliant without sacrificing monetization. #cookielessfuture #privacysandbox #idfa #advertisingtrends #advertisingsolutions #adtech #adtechnology

Consent doesn't equal compliance and a CMP isn't a silver bullet. Thanks to Jack Neff at Ad Age for sharing our data which supports the recent findings of the Association of National Advertisers Programmatic Study. Having mapped the compliance of 90% of the world's publishers (ex-China), I can tell you that our industry is in a precarious situation with pervasive data leakage, unlawful mass surveillance and broken consent. We're making our Publisher Compliance Index scores available to advertisers, agencies and publishers worldwide so they can take immediate action to address issues before they lose millions in costs, fines, data, lost sales and compromised consumer trust. There is a violent gap between what the law requires, what consumers expect and what is happening in practice. With this data, we hope industry stakeholders will take action and narrow that gap. #consent #data #privacy #datacompliance #digital

As the 2024 deadline approaches, we’re going to see a lot more trial and error. While the thinking is that most will likely need to employ multiple strategies. Working with the ‘right’ solutions for each publisher should focus on user / consumer centric solutions that are privacy first and transparent. #data #cookieless #firstpartydata #privacy #adtech #googleads https://lnkd.in/dmjcCXc5