Tom Wills’ Post

Are users really safer from sharing their data with the sunsetting of 3P cookies? Wired reports that over 1,500 sites have "partners" firing third-party cookies to track users. While publishers can improve monetization and privacy for users with new Universal IDs, most add ID company technology to their site without clarity on its worth or what is being done with consumers' data. As an industry, we must continue to ask the tough questions and demand transparency to protect user privacy. #privacy #UID #EID https://lnkd.in/efRCAFhy

Concerned about your online privacy? You're not alone. https://lnkd.in/gDdPAgy2 Recent discoveries show popular websites sharing user data with over 1,500 companies. It's a wake-up call for all of us to protect our digital footprints. Here's how you can start: Choose Privacy: Opt for DuckDuckGo Extention or Firefox to keep your browsing private. Go the Extra Mile: Cybird offers comprehensive protection beyond your browser, safeguarding your entire digital life. www.cybird.net (Free for individuals) Your privacy is precious. Make the choice to protect it. #ProtectYourPrivacy #DigitalSafety

Say goodbye to tracking cookies and hello to a brighter digital advertising future. Telco-verified IDs offer the accuracy we've been waiting for – 100% user verification compared to cookies’ 40% consumer identity match rate – and with privacy at its core. Learn how these IDs are transforming the advertising landscape in our latest blog post - https://lnkd.in/eszjR8nQ #telco #privacy #technology #audiences #digitalmarketing

In the ever-evolving landscape of digital marketing and online privacy, the impending demise of third-party cookies has been a topic of significant discussion. For years, these little pieces of code have quietly tracked our online activities, allowing advertisers to target us with personalized ads based on our browsing history. However, with growing concerns over privacy and data security, major changes are on the horizon. Find out more about the end of third-party cookies on our blog https://zurl.co/37As

I confess I’m part of the 66%. “While 52% of Americans said they use an adblocker, which is up 18% from a 2022 analysis by Statista, that figure grew to 66% for experienced advertisers (those with five or more years of ad experience).” #adblocking #digitalmarketing #digitalprivacy https://lnkd.in/gTtm4sp4

🌐 OneTrust integrates with the IAB Diligence Platform to streamline digital advertising privacy. Discover how they are transforming vendor assessments and boosting efficiency across the industry. read more: https://lnkd.in/dTxXQQGy Blake Brannon | Michael Hahn #PrivacyCompliance #DigitalAdvertising #OneTrust #IABDiligence #DataPrivacy #AdTechToady #Innovation #DataPrivacy

🚀 Exciting News! 🎉 Videobot is now a registered Vendor with IAB Europe’s Transparency and Consent Framework, a testament to our commitment to privacy and security. 🌐💼 This is just the first step...Stay tuned for more exciting news coming soon! 🌅 #Videobot #IABEurope #PrivacyFirst #ExcitingNews https://lnkd.in/dnMUxjRM

Top Ad Blockers for Online Privacy (2023)

The 2023 Ads Safety Report reveals a groundbreaking effort to enhance online ad safety: 🛡 Record-breaking Action: A whopping 12.7 million advertiser accounts and 5.5 billion ads were blocked or removed for policy violations. 📉 Crackdown on Misuse: Over 480 million ads were taken down for misrepresentation and financial services violations, with more than 1 billion ads promoting malware also blocked. 🆕 Policy Updates: Google rolled out 31 policy updates to fight scams and fraud. Highlights include the innovative Ads Transparency Center and a Limited Ads Serving policy. 🤖 AI to the Rescue: AI plays a key role in preemptively identifying and suspending fraudulent accounts, ensuring the ad network's integrity. Find all the details from Google's 2023 Ads Safety Report here 👇 https://lnkd.in/dSjNe3kF #google #report #ads #policyviolation