Tom Wills’ Post

The problem with some persistent IDs is they're not all ones and zeros – they can be identified to real people with real data privacy concerns. With the end of tracking cookies on the horizon, it's time for programmatic advertising to turn to privacy-centric solutions in place of these dubiously consented identifiers. Dynamic IDs are an ethical alternative. Learn how they work in Novatiq’s latest blog post. https://lnkd.in/eCid5hZM #adtech #telco #privacy #technology #audiences #digitalmarketing  

By the end of this year, the tracking cookie should be gone – but let's address the elephant in the room. Tracking cookies are only one form of persistent ID. Others will remain after the Chrome block, and the deterministic data used to build these IDs has serious ramifications for data privacy. Should programmatic be purging all persistent IDs and, if so, what alternatives exist for the ad industry? Novatiq’s latest blog post has the answers. https://lnkd.in/ew8iKN2D #telecoms #marketing #CX #personalisation #adtech #firstpartydata #privacy #digitaladvertising   

Say goodbye to tracking cookies and hello to a brighter digital advertising future. Telco-verified IDs offer the accuracy we've been waiting for – 100% user verification compared to cookies’ 40% consumer identity match rate – and with privacy at its core. Learn how these IDs are transforming the advertising landscape in our latest blog post - https://lnkd.in/eszjR8nQ #telco #privacy #technology #audiences #digitalmarketing

A few months back, Swaarm launched the 🚀 Advanced Privacy Suite (APS). This innovative solution can help marketers, advertisers, and ad agencies navigate the changing 🛡️privacy landscape while ensuring accurate campaign measurement and user privacy. Say goodbye to the complexity and optimize your advertising campaigns with APS! Read more to discover the advantages of APS👉 https://lnkd.in/dGRVpkFg #Marketing #Privacy #Innovation #Swaarm #PerformanceMarketing

Google's Privacy Sandbox is coming! 🔒🔜 👋 Say goodbye to tracking by cookies and device IDs and say hello to a more secure, personalized ad experience. Join us in our latest blog article and learn how to prepare your campaigns for these changes and ensure seamless transitions. Let’s embark on this new journey together! 🤗💪 👉 https://lnkd.in/enV-jFRH #privacy #sandbox #google #smadex

If you are a marketer wondering what to do to get ready for third party cookie deprecation, here's a good article to get you started! The time for preparation and testing is now :) #privacysandbox #3PCD

Will Google delay its plan to move away from cookies "again" or scrap it altogether? According to reports by IAB Tech Lab and UK's Competition and Marketing Authority (CMA), Google’s shift away from third-party cookies in Chrome toward a Privacy Sandbox has multiple flaws and concerns are being raised around ad fraud and brand safety. This article dives summarises the findings from both reports. #cookielessfuture #cookies #digitaladvertising #digitalmarketing https://lnkd.in/eyjjbF9v

💡 After closely following the development of the Privacy Sandbox, my assessment is that it has the potential to address some privacy concerns. However, it will also introduce new privacy and competition challenges in parallel. Therefore, there are significant obstacles that need to be addressed before it can be effectively implemented. 🔎 Limited measurement: Tracking effectiveness becomes trickier, impacting transparency and accountability. 🎯 Targeting struggles: Reaching the right audience might get harder, affecting campaign performance. ❓ Uncertainties abound: Unanswered questions hinder future planning and technology investment. Fo me collaboration is key. Google and the industry must work together to address these concerns and ensure the Sandbox protects privacy while fostering a healthy advertising ecosystem. It should be a win-win, not a win-lose! Thx Shailley Singh for the great overview. #privacysandbox #privacy #advertising #futureofadvertising https://lnkd.in/dPisPKWE

Enough doom! There is a way to have a free, open and private internet. To get there, we need to embrace one simple principle: personal data cannot be interoperable. 🛑 The sooner we accept this the sooner we can build the infrastructure that will support publishers and protect consumers in the decades to come. 🌱 #privacy #advertising #interoperability

Having spent the last month immersed in compliance, privacy and cookieless solutions, I've quickly learned that to be both performant and ACTUALLY compliant, we need new solutions. Not legacy tech trying to adapt old methods to new regulations. Here's why IP addresses, fingerprints, and alternative IDs are not futureproofing your client.