The future of digital content is clear - consent-based, privacy-preserving models will win out over paywalls or forced data collection. Consumers demand personalised experiences, but on their own terms. Publishers must prioritise building high-quality, consenting audiences to power the personalised advertising that users expect. Forced "pay or consent" models are no longer tenable. The industry needs to adapt to put user privacy and choice first. Innovative identity solutions that balance personalisation and privacy protection will be essential for publishers and advertisers to thrive in this new landscape. Read more insights in our July Spotlight - [https://lnkd.in/gdQTTVDP] #cookies #publishers #publishing #ads #advertisers #advertising #digitalmarketing
Novatiq
Advertising Services
Cwmbran, Wales 1,118 followers
Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale
About us
Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, we enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets us identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media and entertainment trust us to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalised digital services. Novatiq was founded in 2019. The company has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. Novatiq is based in the UK with operations around the world, and is poised for exponential growth with a rapidly expanding client base.
- Website
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http://www.novatiq.com
External link for Novatiq
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Cwmbran, Wales
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Identity solutions, Cookieless targeting, Data activation, and Fraud & verification
Locations
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Primary
Vantage Point
Ty Coch Way
Cwmbran, Wales NP44 7HF, GB
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The Concourse Waterloo
London, SE1 7LY, GB
Employees at Novatiq
Updates
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Welcome to the July edition of Spotlight, your monthly digest of what’s making news in the world of digital marketing and adtech. What we have for you today: Google decides it won’t deprecate tracking cookies after all, publishers stall on the shift to digital, and the EC comes down on “pay or consent” business models. To receive this earlier and directly into your inbox please subscribe here: https://lnkd.in/gFw6sgg6 #google #digitalmarketing #adtech #marketing #telcos #chrome
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Google’s privacy shift on third-party cookies has raised concerns of Apple-like control over the digital advertising landscape. Despite these worries, it’s crucial to adopt a privacy-first approach, reducing the reliance on third-party cookies through opt-in processes. At Novatiq, we champion privacy-centric solutions that ensure user consent and data security, helping publishers adapt to this evolving landscape. Sustainable growth in a privacy-first world is achievable with the right strategies in place. Article by Ronan Shields & Seb Joseph for Digiday - https://lnkd.in/g7jbyZwX #apple #google #privacy #chrome #cookies #sustainable #digitalprivacy
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
digiday.com
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In light of recent reports highlighting the poor performance of Google's Privacy Sandbox, it’s clear that publishers are facing significant challenges. At Novatiq, we believe it's crucial to explore alternative, privacy-compliant solutions that truly serve the needs of publishers and advertisers. Our telco-verified IDs provide a scalable and effective approach to user identification and personalised advertising, ensuring compliance and performance without the pitfalls seen in other solutions. It's time to move beyond the Sandbox and embrace more reliable options. For more information, check out the full article on Digiday by Kayleigh Barber https://lnkd.in/gdbvfApy #publishers #sandbox #privacy #google #googlesandbox #publishing
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
digiday.com
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The news from Google this week suggesting it won’t deprecate Cookies in Chrome after all comes as no surprise in our opinion. This move doesn't change the overall landscape, as cookies are already on the decline and will eventually disappear. Many environments, like CTV, don't support third-party cookies anyway. When Apple made IDFA opt-in, it dropped to 27%. Currently, cookie addressability online is around 35%. Applying the same reduction, we foresee less than 10% addressability, leading to significant lack of scaled audiences. At Novatiq, we emphasise privacy-first solutions for a sustainable future. Article by Allison Schiff for AdExchanger - https://lnkd.in/esTJQSv5 #google #cookies #chrome #google #adexchanger #apple
Google Says It Won't Deprecate Cookies In Chrome After All (?!) | AdExchanger
adexchanger.com
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Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/gZyqH-bE #digiday #publishers #publishing #cookies #google #cookiedeprecation
Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
digiday.com
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Google’s Chrome changes are still prompting questions about the future of cookies. This shift emphasises the need for reducing reliance on third-party cookies, moving towards privacy-first solutions. At Novatiq, we believe in creating sustainable, privacy-centric advertising environments that respect user consent and data security. The future of digital marketing lies in innovative solutions that balance privacy and performance, ensuring a seamless transition for publishers and advertisers alike. Article by Joanna Stern for The Wall Street Journal https://lnkd.in/gjcHzCMQ #google #cookies #wsj #ads #advertising #digitalmarketing #googlechrome
Time to Turn Off Cookies? Making Sense of Google’s Chrome Changes
wsj.com
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Recent research suggests that Google’s Privacy Sandbox, intended as a privacy-preserving solution for ad tracking, may ironically breach privacy laws. At Novatiq, we prioritise truly privacy-compliant digital ID solutions. Our advanced technologies enable effective and lawful ad targeting without compromising user privacy. As the industry navigates these complex challenges, it’s crucial to adopt solutions that genuinely uphold privacy standards. Explore how Novatiq can help you stay compliant and effective in this evolving landscape via our website www.novatiq.com Article by Kendra Burnett for The Drum https://lnkd.in/eu-HvxaK #privacy #google #dataprivacy #sandbox #digitalID
Google’s Privacy Sandbox terms may, ironically, violate privacy law, new research says
thedrum.com
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Global regulatory concerns are driving a fragmented adtech ecosystem. Antitrust cases in the US and Europe highlight the need for competition, prompting new opportunities for diverse adtech solutions. This shift opens the door for other major platforms to innovate and redefine the landscape, ensuring a more balanced and competitive market. Stay updated on the evolving landscape with our latest blog - https://lnkd.in/gpyXcdU2 #adtech #ads #advertising #digitalmarketing #marketing #google #publishing #publishers
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The article by Kristi Argyilan for ADWEEK emphasises the importance of retailers prioritising customer-centric approaches in a cookieless future, focusing on privacy and personalisation. At Novatiq, we share this vision. We believe that leveraging telco-verified IDs can provide retailers with accurate, real-time user recognition while maintaining privacy. This method allows us to build rich, 360-degree profiles and offer tailored, consent-based experiences, ensuring that customers feel valued and their data remains secure. Let’s embrace a future where customer trust and personalisation go hand in hand. https://lnkd.in/eUQvGQyF #cookies #ads #advertising #digitalmarketing #marketing
How Retailers Can Be Customer-Centric in the Cookieless Future
adweek.com