🦁 TITANIUM 🦁 Last night our team collected a mighty great Lion at the Cannes Lions International Festival of Creativity’s Palais, for a mighty great piece of creativity called “The Everyday Tactician” for #xbox. An innovative solution to an Xbox brief, that saw Nathan Owolabi take Bromley Football Club’s success to new heights. Their win at #Wembley only a month ago meant they joined League Two, their first ever, only promotion since the Club’s inception 132 years ago. An incredible achievement, and a great lesson to us all. If there’s one takeaway? Look for talent in interesting, rich places such as gaming where talent thrives in unexpected ways. Incredible humans are out there and they too could have a monumental impact on not only your brand, but their own brand and life story. We are beyond grateful to Xbox for creating a space for this to happen, and our partners from McCann Content Studios, Craft Worldwide Bromley Football Club TNT Sports Exell Film Football Manager XBOX Microsoft for collaborating with us along the way & making this a dream come true. 🙌🏼 Michael Flatt Mohan Gehlot Samuel Bateman Chris R Lewis + MIAI 🙏🏾 🦁🦁🦁🦁🦁🦁 It’s not often moments like this come around. What a week 🏆 #McCanners #TruthWellTold #MWTogether McCann Worldgroup
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Been amazing to have our team so close to this project. Congrats to everyone involved!
Incredible work team. Loved this idea right from the start. Big up Mohan Gehlot 👏🏼💚
Fabulous 🏆🏆🏆🏆🦁🦁🦁🦁🦁
𞥞𞤋𞤧𞤳𞤭𞤲 𞤥𞤮𞥅𞤯𞤮𞤲! 👏🏿 𞤑𞤮 𞤴𞤫𞥅𞤧𞤮 𞤩𞤵𞤪𞤭 𞤧𞤭 𞤘𞤫𞤲𞤮 𞤌𞤲 𞤶𞤢𞤩𞤭𞥅...🏆🦁
Chairman Americas.
1wWell done McCann London. Regan Warner Polly McMorrow Mel Arrow A testament of our ingenuity in blending hybrid worlds. Play more!