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When we started working on Glass Ladder Group's rebrand last year we looked to some of the largest global strategic communications firms in the world for inspiration, Edelman included. Our logic... we want to be a firm that helps our clients to care about culture enough to be ranked amongst the top agencies for employee brand consistently. So what makes an organization have a strong employee brand? Here are four ways that agencies (and organizations in general) can land a top spot on the sought-after "Best place to work" lists: 🖌 Creative and Innovative Environment: Agencies are often seen as hubs of creativity and innovation. Promoting an environment that encourages creative thinking and innovation can attract talent looking for dynamic and stimulating work. 🧠 Diverse and Inclusive Culture: A culture that values diversity in ideas, backgrounds, and experiences can enhance creativity and team performance, making the agency attractive to prospective employees. 🔍 Strong Leadership and Clear Vision: Leadership in agencies needs to inspire creativity and be open to exploring new ideas and strategies. Leaders should communicate a clear, compelling vision of where the agency is headed and how each team member contributes to this goal. 📚 Commitment to Employee Development: Providing opportunities for professional growth, such as training in the latest industry tools and techniques, attending conferences, or gaining certifications, can make an agency a desirable place to work. Connect with Glass Ladder Group to learn how to build award-winning organizational cultures that understand the power of building a shared set of values and experiences that will attract a community that you are grateful to work with. And check out the article below to see which strategic communications firms are holding the top spots in employee brand.

Naturally I look at this from a talent point of view. When I speak with candidates who have had stints in-house (whether at an in-house agency or as a member of a marketing team), what they miss is usually the variety of agency life. Similarly, that is a huge attraction for juniors looking to get into agencies. Of the candidates we speak with who have worked at branded networks, my finger-in-the-air guess is that around half work across multiple accounts. Whether creatives, suits, or strats, they don't necessarily want to be tied to one client or even one sector.

Marketing Creative! The art of storytelling and connecting to what matters to consumers. Congratulations Unilever teams! 👏🏼👏🏼👏🏼 We ZIPPYAR take all the tech, boring and risky stuff from marketing so that creativity people can focus on what they are great about: Creating amazing contents that triggers customers engagement. ZIPPYAR is a new channel for media streaming, directly from brands products with a customizable platform for consumer engagement. Valeu added: - Customers exposure to brands only content - A customized platform for consumer engagement from the media player - Message replies from real customers, data to support brands AI strategies - a buffer between brands content and social media platforms - Greater ROI on brand’s content assets

Fame. People would do anything for their fifteen minutes. But with times changing, what does it take, and what does it mean, for a brand to become famous? Join David Proudlock, Head of Strategy at Forsman Bodenfors London, the agency whose ‘Epic Split’ ad for Volvo became the most shared video in the world the day after its release, for the ultimate insights on brand fame. Join us for a webinar designed for marketeers — Culture Decoded: The new rules of brand fame and crafting campaigns that embed your brand in culture. **Please note that this is an event exclusively for brand marketers, not agencies or consultancies** 📅 Date: Tuesday 11th June ⏰ Time: 9.30am - 10.30am 🔗 Register here: https://lnkd.in/dukd2X3s We’ll be exploring: ✔️ The critical importance of brand fame and its impact on marketing success. ✔️ The limitations of relying on ‘earned media’ today ✔️ Shaping brand fame in this hyper-fragmented media landscape ✔️ How to drive brand fame and integrate into culture

Thanks for sharing Jacqueline Loch. This appears to confirm that trend we've been discussing at Global Voices. Interesting, but I guess unsurprising, that the catalyst was Covid. The impact of that will shake out for decades... But on "me over we" the implications are huge - on an individual/consumer basis and more generally for the planet as priorities like long-term sustainability (which should lead to long-term prosperity) fall behind short-term payback.

Need to know (five) ways to make #purpose personal?    HAVAS Red ME's new white paper, Purpose Gets Personal, studies how brands are (or should be) demonstrating their purpose.  

Interesting shift and the underlying reasons why...worth the quick read.

Fast Company's prestigious Brands That Matter Award honorees don’t just recite corporate vision statements or management talking points; they have achieved relevance through cultural impact and social engagement, and their branding authentically communicates a brand’s current mission and ideals. Aligning brand with social impact is becoming top priority. Stay on top to discover your social identity with #Leanfluence and develop your brand to matter. #socialid #socialimpact #socialbranding #branding

Business leaders and brand builders take note: consumers are prioritizing "me over we" according to new research from The Weber Shandwick Collective. For this week's #ModernCEO newsletter, TWSC CEO Gail Heimann and Joy Farber Kolo, global chief brand officer, offered an exclusive look at their findings. Coming out of the Covid-19 pandemic, people say “personal emotional value” is the most important contribution a brand or company can make, personal safety, security, health, and happiness emerging as the key drivers. Read on for more on the report and Heimann and Farber Kolo's analysis. #brand #consumerinsights Weber Shandwick https://lnkd.in/evWU54_N

Noisy Thinking was this industry’s original debate series from the APG. I grew up as a planner hoping that one day I would have the confidence to take part in a discussion. They were lively, interesting and everyone left armed with something useful for their next conversation with clients. Then Covid hit and our collective thinking became necessarily quieter. But Noisy Thinking is back! We are tackling the most polarising topics in strategy, confronting the issues on the mind of planners and clients, and having a good old friendly argument. Terrifyingly, I am hosting one of our first panels next week. Luckily, I am flanked by the brilliance of Gen Kobayashi, Daniel Deeks-Osburn and Joanna Juber. Real planners and real clients who are doing the real day to day work with brands, in real life debate. For this one on 21st March, we are pitting ‘brand’ against ‘reputation’. As creative strategy and PR strategy get ever closer, what can we learn about how to do both better? And as brands increasingly have to be responsive players in culture, how do we stay true to brand whilst building reputation? So: don’t miss the debate. Sign up below. It’s going to be Noisy.