“Absolutely fantastic leader to work for. Usama is a directional, innovative and inspiring leader with progressive thinking and a data-and-KPI-driven mindset, leading to stellar results and true business success. He has been an inspiring manager and one that has built a tremendously collaborative spirit and culture across his group. Always advocating putting the consumer at the heart of our activity, Usama has developed a thriving Marketing function, centrally and locally, that staff have been proud to be a part of and, within this, there has always been a process of mutual informed education and learning that has taken Marketing's impact and performance to great heights. Usama's impact on PlayStation has been profound and it has been a real pleasure to support him in his efforts.”
About
Activity
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Such a fantastic partnership with the Wimbledon foundation. So proud of the amazing impact the partnership has had around the world! #partnership…
Such a fantastic partnership with the Wimbledon foundation. So proud of the amazing impact the partnership has had around the world! #partnership…
Liked by Usama Al-Qassab
Experience & Education
Volunteer Experience
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Board Trustee
Unicef UK
- Present 4 years
Children
Board Trustees are responsible for overseeing that Unicef UK is achieving its mission and strategic objectives and that it complies with legal requirements and charity regulations. The Board also appoints the Unicef UK Executive Director. Trustee roles are voluntary positions filled by open recruitment processes.
https://www.unicef.org.uk/accountability-and-governance/ -
Alumni Guest Lecturer
The University of Sheffield
- Present 1 year 11 months
Education
Marketing Masterclass Guest Lectures
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Guest Lecturer
Aston University
- 3 years 10 months
Education
Business School - Guest Lecturer Marketing and Advertising.
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Rugby Union Coach
Battersea Ironsides Rugby Football Club
- Present 7 years 11 months
Children
Rugby coach for Junior teams.
Publications
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Disney+ Unveils TV Campaign
Campaign
Disney+ is launches an EMEA-wide advertising campaign ‘House of Disney+’ which brings to life the streaming service’s unique line up and iconic Disney storytelling. From more expected content like Pixar’s “Toy Story” franchise and “The Simpsons” to the unexpected like all series of “The Walking Dead” and the forthcoming “The Kardashians”. The campaign’s ambition is to surprise and delight people with the full range of TV series and movies that are available to subscribers.
The TV spot…Disney+ is launches an EMEA-wide advertising campaign ‘House of Disney+’ which brings to life the streaming service’s unique line up and iconic Disney storytelling. From more expected content like Pixar’s “Toy Story” franchise and “The Simpsons” to the unexpected like all series of “The Walking Dead” and the forthcoming “The Kardashians”. The campaign’s ambition is to surprise and delight people with the full range of TV series and movies that are available to subscribers.
The TV spot seamlessly blends live-action and CGI elements. It opens to a remixed soundtrack of Wondrous Place by 1960s singer Billy Fury as a camera descends from the sky onto a collection of apartment buildings whose silhouette resembles the iconic Disney Castle.
Slowly the camera reveals that the castle is actually a collection of separate buildings. On top of one building is an illuminated Disney+ sign from which the camera takes viewers on a journey through various apartments in which they witness live-action scenes featuring the array of content available on Disney+.
The viewer is taken through six rooms themed by “Toy Story”, “The King’s Man”, “The Simpsons”, “The Kardashians”, “The Book of Boba Fett”, and ”The Walking Dead”.
The TV spot execution was created by Leo Burnett London and directed by Ian Pons Jewell and it builds on the campaign’s juxtaposition idea that was created in-house. The EMEA-wide campaign will run across TV, cinema and on social.
Usama Al-Qassab, Vice President Marketing Disney+ EMEA, The Walt Disney Company, said, “Disney is synonymous with timeless storytelling and with this campaign we want to make sure viewers understand Disney+ is the home of a wide variety of iconic content. From “Encanto” and “The Book of Boba Fett” to “Pam and Tommy” and “The Walking Dead” and our upcoming slate of European originals. Our subscribers can find just about anything they are in the mood for on Disney+. Some may even be surprised by what they find." -
Millennials Pick PlayStation As Their Favorite Brand
Forbes.com
According to MBLM's Brand Intimacy 2020 Study, Playstation was the top-ranked brand among Millennials, climbing eight spots from last year's study and jumping other top consumer brands in the process.
Playstation now ranks ahead of Amazon.com, Target, Walt Disney, Apple, and YouTube. Microsoft's Xbox ranked ninth on the list. Sony's Playstation 4 (launched in 2013) has shipped 107 million units, while Microsoft's Xbox One has shipped 46 million. -
PlayStation Fans Are Most Brand Loyal
LadBible
Some 40.7% of those surveyed said PlayStation was the gaming brand they felt most loyal to. Xbox came in second at 31.0%, and Nintendo at 30.4%. Gaming PCs and gaming laptops were treated as two different things, with 14.7% and 8.6% respectively. Streaming services like Stadia weren't part of the survey.
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Game Development Credits
PlayStation (Sony Interactive Entertainment) by Moby Games
35 Game Credits for Usama Al-Qassab including 8 BAFTA Award Winners and Game Of The Year Award winning titles.
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PlayStation 3rd Most Relevant Brand in UK
Gamesindustry.Biz
Prophet's Brand Relevance Index for 2018 has just been published, revealing that PlayStation has jumped six places from its spot at #9 last year to be the third most-relevant brand in the UK. It was beaten only by Apple at #1 and Lego at #2.
Honors & Awards
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30+ Awards For Marketing, Media, PR, Creative and Communication Awards including:
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Cannes Lions
EFFIE Europe Grand Prix
EFFIE Europe Best Product Launch
Prophet Top 5 Most Relevant Brands
MCCA Best Long Term Campaign
M&M Communication
M&M Effectiveness
M&M Best Launch
Digitals Best Campaign
DRUM Digital
BAFTA Game
Game Of The Year Awards
IPM Awards
PR Week Best Campaign
PRCA
Event Awards
EMMA Best Mobile App
IPM Awards,
BIMA Digital
Sport Industry Awards
European Customer Services Awards
European Call Centre…Cannes Lions
EFFIE Europe Grand Prix
EFFIE Europe Best Product Launch
Prophet Top 5 Most Relevant Brands
MCCA Best Long Term Campaign
M&M Communication
M&M Effectiveness
M&M Best Launch
Digitals Best Campaign
DRUM Digital
BAFTA Game
Game Of The Year Awards
IPM Awards
PR Week Best Campaign
PRCA
Event Awards
EMMA Best Mobile App
IPM Awards,
BIMA Digital
Sport Industry Awards
European Customer Services Awards
European Call Centre Awards
MCV Marketing
MCV PR
MCV Social & Communities
MCV Retail
MCV Campaign
MCV Product Launch
T3 Product Awards
Stuff Product Awards
Gamescom Best Stand
Product Of The Year Awards
Recommendations received
16 people have recommended Usama
Join now to viewMore activity by Usama
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So proud to be part of the VFX production team with Christopher Townsend and Sandra Balej on this visual masterpiece piece. For All Time Always
So proud to be part of the VFX production team with Christopher Townsend and Sandra Balej on this visual masterpiece piece. For All Time Always
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Game, set, match, complete ✅🎾. It’s been an incredible second year as Official Banking Partner of the most iconic Grand Slam, Wimbledon, working…
Game, set, match, complete ✅🎾. It’s been an incredible second year as Official Banking Partner of the most iconic Grand Slam, Wimbledon, working…
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The Championships 2024 complete ✅ While the weather didn't quite cooperate, it was another great fortnight that allowed us to tell many stories from…
The Championships 2024 complete ✅ While the weather didn't quite cooperate, it was another great fortnight that allowed us to tell many stories from…
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As we get to the business end of The Championships the team have prepared the courts first thing to help with an earlier start for the junior…
As we get to the business end of The Championships the team have prepared the courts first thing to help with an earlier start for the junior…
Liked by Usama Al-Qassab
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Proud moment. Last month Romario McLeod completed his first aid training workshop as part of his spectator safety qualification. This week Romario…
Proud moment. Last month Romario McLeod completed his first aid training workshop as part of his spectator safety qualification. This week Romario…
Liked by Usama Al-Qassab
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🌟 What a Championships! 🌟 A huge thank you to my incredible team, our client, customers, and partners for making this Wimbledon truly…
🌟 What a Championships! 🌟 A huge thank you to my incredible team, our client, customers, and partners for making this Wimbledon truly…
Liked by Usama Al-Qassab
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🎾 As a huge tennis fan I’m completely biased but I think our Barclays Wimbledon partnership activation is ace (see what I did there? 😉)…
🎾 As a huge tennis fan I’m completely biased but I think our Barclays Wimbledon partnership activation is ace (see what I did there? 😉)…
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