McCann London’s Post

"The Future is Caring. Crafting Campaigns with Purpose" at the UK Creative Festival ✨ Come and see us next Wednesday in Margate, as we take to the stage alongside our brilliant marketing clients at Reckitt Nurofen, and The Guardian 👏🔥 What's on the agenda we hear you ask.... Well, in a world where consumers are increasingly driven by values and purpose, how can brands create campaigns that genuinely care? This panel discussion will delve into the essence of purpose-driven marketing, exploring how companies can craft campaigns that not only resonate with their audiences but also contribute positively to society. 📍 "Hall by the Sea" stage at Dreamland, Margate (UK Creative Festival) ⏱️ 12:35 - 1:15, Wednesday 10th July 🔈 Speakers include our Creative Director Ruth Boulter, Marketing Manager at Nurofen Mathieu Desbrandes, Head of Marketing at The Guardian Joel Midgley and Paula Bloodworth from Silly Face 🎟️ Purchase tickets via this link: https://lnkd.in/eHA48AXz We can't wait to share our creativity with you all, and spark interesting conversation and debate amongst industry leaders. See you there! #McCanners #TruthWellTold McCann Worldgroup

"If you can dream and not make dreams your master, if you can meet with triumph and disaster...if you can talk with crowds and keep your virtue, if neither foes nor loving friends can hurt you" ✨ We loved working with Usama Al-Qassab, the Wimbledon team (& their new drone!) and Poppy Delevigne on this audio campaign for Wimbledon. Featuring lines from Rudyard Kipling's beautiful poem, "If". Thank you, Usama. #TruthWellTold #McCanners McCann Worldgroup

We're delighted to have been recognised by Campaign UK as the most successful UK agency at turning Cannes Lions International Festival of Creativity shortlists into wins, topping several categories this year's show 🦁 We achieved the top conversion rate in four categories, more than any other UK agency; the Entertainment Lions for Gaming (25% conversion), Direct (100%), Brand Experience & Activation (50%), and Dan Wieden Titanium Lions (100%). Our CEO Polly McMorrow reflecting on the tough global competition said, "This year we witnessed never-seen-before wins from countries such as Iceland who won their first ever Lion for Olgerdin and Kazakhstan who won their first gold, for a powerful domestic violence campaign". “Nothing is guaranteed a win (this year, less than 1% got a Grand Prix) and every agency and market will have ‘peaks and troughs’ of success over the years." A special mention to our clients at Xbox who despite this, have won 53 Lions (3 Grand Prix, 1 Titanium, 13 Gold, 19 Silver and 17 Bronze) between 2016 and 2024 🎮👏🦁 Click here to read more: https://lnkd.in/edXeafX6 Thank you Elena Lewis 🔥 #McCanners #TruthWellTold McCann Worldgroup Xbox Game Studios Publishing

🎙️ Leading with Fearless Authenticity, and Wild Drive with Polly McMorrow. Kicking off the week with an inspiring listen from none other than our brilliant CEO, Polly McMorrow and Ollie Scott, Founder of UNKNOWN. Not long before Cannes, Polly sat with Ollie to discuss her role as CEO of McCann London. In this podcast, they touch on: ✨A time that defined who Polly is as a leader today ✨ What you don't see when you look at her LinkedIn profile ✨ What it was about McCann London that excited her ✨ A challenge that Polly is constantly faced with ✨ The 'dumbest' thing she's done that ended up being smart ✨ Advice to her 21-year old self... ...and much more! If there's one quote from Polly McMorrow we love the most it's: “Be bold. Take decisions. Feel things." Above all, our strong culture of fearlessness at McCann London was a highlight of their conversation. If you'd like to know what this means in practice and how Polly's own experiences led to her embedding this at the core of our agency, be sure to tune in via the link below.   Find out by listening on Spotify: https://lnkd.in/eNMJPwTf Thank you, Ollie Scott 👏 #TruthWellTold #McCanners #Fearlessness #PollyMcMorrow

🦁 #1 in Campaign UK's Cannes Winners Table 🦁   We are proud to share that we have topped the UK charts for Cannes Lions International Festival of Creativity wins this year.    With 50% of the Grands Prix in the UK awarded to McCann London alone, it’s undeniably a huge moment for us and our clients who have joined us on this journey.    In total, we were awarded 8 Lions and 16 Shortlists across 3 campaigns in exciting categories:   🏆 Titanium Lion  🦁 2 Grands Prix in Direct and Entertainment for Gaming 🦁 1 Gold in Brand Experience & Activation 🦁 4 Silvers in PR, Creative Data, Entertainment for Sport and Entertainment for Gaming 🏅 16 Shortlists (including those that converted)    Our project “The Everyday Tactician” created for #Xbox was a highlight, we can’t wait to see what’s next in store... Episode 3 of the docuseries with Bromley Football Club coming soon on TNT Sports.    Click the link below to read the full feature. Thank you, Campaign UK 💫 https://lnkd.in/eaxztWFk   Until next year. Over and out 🔥   Image credit: Cannes Lions International Festival of Creativity 2024, Getty Images. #McCanners #TruthWellTold #MWTogether  McCann Worldgroup UK Black Pride Xbox Game Studios Publishing Microsoft

“Creative excellence is everything” - Michael Flatt 🦁 It's no surprise to us that this week, our Xbox client Michael Flatt has been selected as "Marketer of the Week" by Stephen Lepitak at Creative Salon Worldwide 👏 No team deserves this recognition more (Mohan Gehlot Samuel Bateman Chris R Lewis & Michael Flatt) after such a stormer of a week at Cannes Lions International Festival of Creativity. Together we won a total of 8 Lions including Titanium and 2 Grand Prixs for our "The Everyday Tactician" docuseries. "The Everyday Tactician" has seen incredible success to date, which our CEO Polly McMorrow puts down to Michael being a trusting client that creates environments where people are given the confidence to take risks. Polly describes him as "the gold standard of people who work in our industry...there's just a huge amount of respect and support. He is a partner in the truest form and he also makes it good fun aside from anything else." We will forever be putting a 🦁 emoji next to Michael's name. Read the full piece in Creative Salon here: https://lnkd.in/dqjvvzS4 Extended thanks to the Xbox team at Microsoft ⭐️ #McCanners #TruthWellTold McCann Worldgroup

We are delighted to announce that Lynsey Atkin will be our new Chief Creative Officer.   Lynsey is a world-class creative leader and brings with her a relentless pursuit of creative greatness and impeccable creative taste, enjoying enormous success leading Channel 4’s inhouse agency 4creative as Executive Creative Director.   Lynsey joins us in September, and we are incredibly excited to see the impact she will have on our and our clients’ businesses. Our CEO Polly McMorrow said: "It’s rare that you get the chance to work with the exact person you wanted. Serendipitously, that’s exactly what’s happened. Lynsey is a powerhouse in our industry, renowned for her creative judgment, her stellar track record and her incredible energy. She’s made an indelible mark on the creative industry with her work at Channel 4, and I’m excited by the seismic impact she’ll have across our business, our leadership and our clients alike." You can read the full story in Campaign UK by Maisie McCabe here: https://lnkd.in/dYmetAKj #McCanners #TruthWellTold #McCannLondon

🦁 TITANIUM 🦁 Last night our team collected a mighty great Lion at the Cannes Lions International Festival of Creativity’s Palais, for a mighty great piece of creativity called “The Everyday Tactician” for #xbox. An innovative solution to an Xbox brief, that saw Nathan Owolabi take Bromley Football Club’s success to new heights. Their win at #Wembley only a month ago meant they joined League Two, their first ever, only promotion since the Club’s inception 132 years ago. An incredible achievement, and a great lesson to us all. If there’s one takeaway? Look for talent in interesting, rich places such as gaming where talent thrives in unexpected ways. Incredible humans are out there and they too could have a monumental impact on not only your brand, but their own brand and life story. We are beyond grateful to Xbox for creating a space for this to happen, and our partners from McCann Content Studios, Craft Worldwide Bromley Football Club TNT Sports Exell Film Football Manager XBOX Microsoft for collaborating with us along the way & making this a dream come true. 🙌🏼 Michael Flatt Mohan Gehlot Samuel Bateman Chris R Lewis + MIAI 🙏🏾 🦁🦁🦁🦁🦁🦁 It’s not often moments like this come around. What a week 🏆 #McCanners #TruthWellTold #MWTogether McCann Worldgroup

🏆 Two Silvers For "The Everyday Tactician" 🏆 We're incredibly happy to share that we've picked up two silvers Cannes Lions International Festival of Creativity for our Xbox project, The Everyday Tactician. ⭐️ Entertainment for Sport (Community) ⭐️ Entertainment for Gaming (Partnerships) So well deserved, the team are on fire! 👏🔥 Watch this space. Well done team Craft Worldwide UK, Exell Film, Bromley Football Club, Football Manager, SEGA 💚 #TruthWellTold #McCanners #MWTogether McCann Worldgroup