Creative Salon Worldwide reposted this
"Fail fast" is a business trope I've never decided if I liked or not. On one hand - it recognises that everyone will have their moments where something doesn't work out and recommends that they should quickly realise it and move on... but it also feels easier said than done and potentially a piece of throwaway jargon that might be widely quoted while few will follow. 😬 Anyway, learning from mistakes and failures is surely one of the best ways to develop, and advertising agencies are certainly better when they do. Quoting Raja Rajamannar, chief marketing and communications officer of Mastercard, here: "Failure is a crucial element of success. It indicates that we’re pushing ourselves to think differently and innovate." In a piece for Creative Salon Worldwide, Dani Gibson speaks with several chief strategy officers about their experiences and views on how to embrace moments of failure to achieve professional and business growth. Thanks to Jo Arden, Ben Shaw, Mel Arrow and Dan Hulse for their insights. The link to read the full piece, for free, will be included in the comments below 👇 #failfast #leadershiplessons #businessinsights #advertising #strategy