I feel beyond grateful to have attended Cannes Lions again this year alongside some incredibly talented fellow marketers to discuss the evolving landscape of Marketing and Generative AI. As a participant in three panel discussions, hosted by Bloomberg, Interpublic Group (IPG), and PRWeek, I wanted to share three important insights that came up across the board: 1. Personalization is key— custom content is great, but considering local context and an intentional use of Generative AI boosts growth. It takes a solid strategy, good data, and lots of experimenting. Recent Boston Consulting Group (BCG) research revealed that 60% of CMOs are leading these AI initiatives, getting CEO and CFO support is crucial. 2. Marketing should be considered as a broader ecosystem where tech and partnerships play a major role. 3. Labeling AI-generated content and staying up to speed on AI ethical practices is a must to keep content honest and trustworthy. For a more comprehensive look at how Generative AI is revolutionizing marketing, peruse our just released Global CMO Survey by BCG: https://lnkd.in/d5m8Q3-N. #CannesLions2024 #Marketing #GenerativeAI #BCG #Innovation
I would add that there should be heavy monetary penalties given to AI companies who unlawfully utilize a name, image, voice, content or likeness without written consent from the individual or entity.
Wow, attending Cannes Lions sounds like an amazing experience! It's fascinating how personalization and AI are reshaping marketing. Your insights on the importance of local context, strategic partnerships, and ethical AI practices are spot on. Thanks for sharing these valuable takeaways!
Couldn’t agree more. Congrats on this achievement
Fascinating insights, especially the point about local context for AI-powered content! I'd love to hear more about the panel discussions.
Sounds like you had a blast at Cannes Lions! Custom content & AI sound fascinating. Lauren Wiener
My goal is to be there next year!
So cool
Not a bad place to share insights ! Love the CMO survey also !
Managing Director and Partner at Boston Consulting Group (BCG)
2wIt was great meeting and reconnecting with Doug Martin of General Mills; Oliver Parker of Google Cloud; Amanda St L Jobbins of Vodafone Business; Amit Ahuja of Adobe; Tia White of Amazon Web Services (AWS); Jayna Kothary of Interpublic Group (IPG); Anthony Guerrieri of Mars; Christin Miller of Bayer; Michael Lacorazza of U.S. Bank; Susan Howe and Gen Kobayashi of Weber Shandwick; and Steve Barrett of Haymarket Media US.