Earlier today, I had the pleasure of moderating an engaging session on "The Chief Collaboration Officer: Insights from CMOs Navigating the C-Suite". We delved into insights from CMOs, Lynne Biggar and Marissa Jarratt, on successfully navigating the C-Suite. The panel agreed that "collaboration" is crucial for #marketing to fully realize its value. When effectively implemented, it can become a powerful engine for omnichannel growth, with leaders performing at 2x the rate of laggards. Key ways to fuel this growth engine include being speaking the language of finance by setting metrics based on business outcomes as well as aligning with other C suite roles including product and IT. As Lynne insightfully advised, "Express interest in areas beyond your primary area of focus. Don't wait for opportunities to come to you, proactively seek what you need." Marketers must understand that agility and the ability to pivot are the new norms and should be leveraged at every opportunity. Marissa also highlighted the importance of democratizing feedback to ensure it permeates throughout the organization. A big thank you to both Lynne and Marissa for this insightful discussion! If you're at Cannes Lions, don't miss out on our programming at the BCG Cabana in the coming days. #BCGatCannesLions
Agree! Collaboration is critical for marketing investment to have the biggest impact.
Beautiful ladies - love this topic Lauren!
Karl Burrow
1y
Too many chiefs or cooks in the kitchen and not focusing on value creation.
Great picture, wonderful interview and panel. Thank you!
CRO at Kaltura (Chaos Surfer) - Driving the world most innovative Digital Transformations with obsession for Data, AI & Video experiences [10x = Be Curious, Visionary & Fearless]
1ySounds like a wonderful panel; I was also intrigued by the title of CCO .. is there a recording of a Virtual twin of this event ?