About
Articles by Lauren
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BCG Consumer Spend Pulse: Restaurant Industry Impact Accelerating
BCG Consumer Spend Pulse: Restaurant Industry Impact Accelerating
By Lauren Taylor
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Identifying the Sources of Demand to Fuel Growth
Identifying the Sources of Demand to Fuel Growth
By Lauren Taylor
Activity
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I joke that BCG has a nice tradition of giving you a “Senior” title as soon as you start growing enough white hair (as the photo contrast below…
I joke that BCG has a nice tradition of giving you a “Senior” title as soon as you start growing enough white hair (as the photo contrast below…
Liked by Lauren Taylor
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🌍 Bridging Sustainability and Customer Needs. Companies face the challenge of aligning #sustainability goals with customer demands for cost and…
🌍 Bridging Sustainability and Customer Needs. Companies face the challenge of aligning #sustainability goals with customer demands for cost and…
Liked by Lauren Taylor
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BCG has identified a set of principles that enable companies to eliminate the tradeoffs between sustainability and customer needs, while also…
BCG has identified a set of principles that enable companies to eliminate the tradeoffs between sustainability and customer needs, while also…
Liked by Lauren Taylor
Experience & Education
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Boston Consulting Group (BCG)
View Lauren’s full experience
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Licenses & Certifications
Publications
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Overcoming the Eight Barriers to Making Green Mainstream
Boston Consulting Group
What are the barriers in the consumer "say-do" gap, and how can we use behavioral science to close some of them?
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Consumers Are the Key to Taking Green Mainstream
Boston Consulting Group
See publicationConsumers around the world care about the environment, though many are disillusioned or do not know how to make sustainable choices. And companies are frustrated by the “say-do” gap, as few consumers are actually willing to pay more for sustainable products and services. We see a significant opportunity to take green mainstream - explore 3 key imperatives for companies based on consumer insights across markets and categories.
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Consumer Sentiment (series)
BCG
See publicationOngoing tracking of consumer sentiment, behavior, and expectations across categories
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Demystifying Global Consumer Choice
BCG
COVID-19 has fundamentally shifted consumer purchasing behaviors. We researched Australian, Chinese, Japanese, French, German, and US consumers to gain a deep understanding of their needs—and therefore choice—across 13 product and service categories.
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The $100 Billion Digital Lifeline for Restaurants
BCG
#COVID19 has accelerated consumer shifts in six months that otherwise would have taken five years to achieve. We see $100B in digital sales up for grabs across the restaurant industry as things normalize. To take share in the shifting market before it solidifies, restaurant brands need to create a bionic company by combining technology and human strengths.
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How Retailers Can Capture $5 Trillion of Shifting Demand
BCG
Consumers are changing the way they shop at an unprecedented rate. Our research indicates that more than 30% of annual global retail sales is up for grabs as the market shifts. As new strategies are developed to meet these shifts, retailers need a compass to find their true north of future growth and a strategic filter for commercial decision-making.
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Reigniting Retail Demand
BCG
See publicationTo win in the wake of COVID-19, retailers must adapt to profound changes in consumer behavior, rethinking everything from their marketing spending to the makeup of their store network.
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COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality
BCG
See publicationBCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
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The New Digital Reality for Restaurants
The Boston Consulting Group
Restaurant brands that develop a digital game plan – and put the necessary investment behind it – open a big lead over the competition. Read BCG's research on future trends, the role of scale, and what is required to compete in the new digital game.
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More activity by Lauren
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A highlight of my week at the Cannes Lions International Festival of Creativity was sitting down and chatting with my friends and long-time Hilton…
A highlight of my week at the Cannes Lions International Festival of Creativity was sitting down and chatting with my friends and long-time Hilton…
Liked by Lauren Taylor
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