Andrew Betts

The chief marketer’s journey into a rapidly transforming digital ecosystem is one fraught with multiple obstacles that range from talent management to executive sponsorship.

One CMO who has been handling the challenges head-on is Clay Stobaugh, EVP and chief marketing officer of Wiley, who I recently spent time with

Many myths, both strategic and tactical, exist about content and its use in the digital economy. The reality, though, is that the new obsession with content as just a search solution compromises and commoditizes the whole notion of content and the ramifications impact quality, results and most importantly, the end user. Organization marketing values such as brand, customer service, PR and messaging often get diluted as people chase pure content production cadence.

Andy has worked in digital and new media technology markets for over 12 years and has worked for, and with, many of the world's largest digital marketing organizations including Google, Performics, Publicis, Dentsu and Experian. He has also work and consulted with over 200 Global brands such as with HP, HSBC, Apple, United Airlines and Lexis Nexis. Andy has also spent considerable time working across the USA, Europe and APAC regions consulting, writing and creating content and marketing… Show more

Andy has worked in digital and new media technology markets for over 12 years and has worked for, and with, many of the world's largest digital marketing organizations including Google, Performics, Publicis, Dentsu and Experian. He has also work and consulted with over 200 Global brands such as with HP, HSBC, Apple, United Airlines and Lexis Nexis. Andy has also spent considerable time working across the USA, Europe and APAC regions consulting, writing and creating content and marketing strategies for many search and digital technology startups, agencies, and direct advertisers. He also writes, and ghost writes for CEO’s, for many leading digital publications across the World. Show less

Three years ago, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs. Fast-forward to 2015; we are more than halfway there and can already bear witness to the shift in focus to the Chief Marketing Officer as the advocate and purchaser of technology of the future.

I want to share with you content marketing’s biggest conundrum. Many marketers fail to truly understand what content marketing really means beyond the blog post, beyond the view, and beyond the “like.” They focus on the superficial and not the important ratio between production and perfor

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a multitude of devices with differing capabilities, from conducting initial research on a computer to receiving a reminder on a wearable device to making a purchase in store.

To help marketers navigate the increasingly connected marketplace, Adobe has created a new product, "AEM Screens," to help brands connect with consumers in new ways during their shopping journeys.

Consumers access information via multiple mobile device types, and each device type requires a different approach. The right approach to design is key to success. Responsive design has often been considered the ideal approach to take, and Gary Illyes from Google mentioned that this is Google’s preference.

Digital News and Features and Articles - Marketing, Digital, Demand Generation, Content Marketing, Search, Social and Technology. Market research and buyers guides

“Just driving leads is insufficient for the needs of the organizations. They will demand both accountability and relationships with customers in a new era of digital transformation” says Andy Betts"

From Traditional ‘Mad Men’ To Ad-Tech’s ‘Math Men’

Going forward, creativity and technology must work together when it comes to making an impact; technology is changing the very nature of the advertising business. But it’s not edging out creativity; instead it allows for even more creativity.

After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year yet.

We’re honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable… Show more

After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year yet.

We’re honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable lineup of presenters and sessions, we decided it was time to create a central hub for all of the valuable content they’ve produced.

Below, you can find the ultimate list of pre-show content. This contains my own personal thoughts (after having the privilege of reviewing the content) as to what marketers will learn for Share15.
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