Great discussion this morning at #CannesLions around the power of #GenAI to fuel personalized experiences for consumers. Big thanks to Emily Chang from Bloomberg for moderating, as well as industry the luminaires, Amanda St L Jobbins, Chief Marketing Officer & Director at Vodafone Business Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills Oliver Parker, VP Global GenerativeAI GTM at Google Cloud
This morning in Cannes, Bloomberg Media @ BOBO hosted "Balancing Speed and Responsibility: AI and Marketing in 2024," moderated by Emily Chang. The cross-industry group of marketing leaders, included: - Amanda St L Jobbins, Chief Marketing Officer & Director, Vodafone Business - Doug Martin, Chief Brand and Disruptive Growth Officer, General Mills - Oliver Parker, VP Global GenerativeAI GTM, Google Cloud - Lauren Wiener, North America CMO, Boston Consulting Group (BCG) They shared insights on leveraging AI for effective marketing campaigns, balancing rapid growth with ethical use and developing AI skills within marketing teams. #GoodBusiness Chang prompted discussion about a number of topics on the role of AI in the C-Suite, as well as the ethics of utilizing consumer data. Martin stated that it’s no longer “possible to be a successful CMO … without having a close relationship with your CTO.” He also raised the point that it is more important to ultimately find the right answer than being right from day one. Similarly, Google’s Parker mentioned that as testing continues, “it's okay to fail,” but also observing that we are 12-24 months into adapting to AI in the workplace and “companies are looking for an outcome” to the testing that’s taken place. He offered that now is the time to use the data on offer to supercharge personalization. When asked about the impact of AI on jobs, Jobbins commented on the opportunity to upskill, allowing staff to “iterate, share and collaborate.” She also noted the sustainability aspect of working with the technology, revealing that she hopes AI will learn to self-optimize in the next five years. Wiener agreed around AI’s impact in the coming years, sharing that consumers are going to see a move from “mass marketing to mass personalization” at a lower cost. She concluded by considering the impact of companies opting for a “full holistic approach,” where legal, creative and product teams are all embedded from the start. To register for any remaining sessions at Bloomberg Media @BOBO, visit: https://lnkd.in/ecpySHsF #BloombergMedia #LeadershipInsights #AIinMarketing
Eugene Mischenko
1mo
AI's role in marketing is evolving rapidly! I find the shift from mass marketing to mass personalization particularly intriguing. Thanks for sharing these insights, Lauren. 🌟
CMO & Chief Growth Officer / Global Technology industry executive & Non-Exec Board Director
1moGreat to meet to you!