As streaming spend grows, advertisers are challenged with understanding true cross-platform reach and frequency. Without independently verifying delivery, unifying investments across platforms, and de-duplicating audiences, the path forward is murky. Download our 2024 Upfront Report to gain deeper insights into the strategies, expectations, and hurdles facing top TV advertisers. https://lnkd.in/ghnCWr77
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Struggling to optimize your ad campaigns throughout the entire lifecycle? See how bridging the measurement divide across creative, audience and outcomes can maximize your ROAS in our new eBook👉 https://lnkd.in/ggzs23AA Key Highlights: 📌 12+ real-world measurement success stories from brands 📌 Learn how to increase brand recall, land emotional messaging and outperform competition 📌 Discover how brands are reducing ad waste, maximizing incremental reach and optimizing ROAS 📌 Understand how advertisers are using outcome measurement to increase conversions, drive store visits and assess the cross-channel impact of TV
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Sean Muller, Founder and CEO of iSpot, recently sat down with Len Jordan on Madrona's Founded & Funded podcast to discuss the massive opportunities in streaming, the transformative role of AI in ad measurement, and how iSpot is disrupting the industry with real-time data. "What we noticed coming into the space is the advertiser’s interests were not represented, so we set out to build software measurement and software solutions that are specifically meant to help advertisers assess the effectiveness of their advertising." - Sean Muller 🎧 Tune into their insightful conversation below!
🎙️ New Podcast Episode 🎙️ In the latest Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Sean is a true visionary in the advertising space — here's a glimpse of what they covered: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. Tune in to explore the future of TV advertising and iSpot's role in shaping it. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj
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We're thrilled about our partnership with MobileFuse, enhancing CTV and video measurement capabilities for advertisers. By pairing iSpot's Unified Measurement platform with MobileFuse's leading CTV solutions, advertisers can now accurately measure the effectiveness of CTV and OLV campaigns at scale. This collaboration provides actionable new insights into incremental reach and impressions across both linear and CTV sources. Read more: https://lnkd.in/gcaATQRR
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The latest TV spot from Booking.com dives into one of sports' fiercest rivalries by bringing Yankees fans to Boston! This ad has racked up over 1.6 billion TV ad impressions with an estimated spend of $7,407,000. Discover more of this week's Hot Spots with data insights from iSpot at Ad Age: https://lnkd.in/grc8eT8b
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Toys "R" Us' latest ad, "The Origin of Toys R Us," showcased at the 2024 Cannes Lions Festival, blends nostalgic storytelling with cutting-edge AI visuals. Despite some backlash from the creative community regarding the use of AI, consumer response has been positive. Check out these Creative Assessment metrics for the 65-second spot: 🏆 Top percentile for Attention and Likeability among specialty store ads 🌟 66% positive consumer sentiment 🛒 92% brand recall among viewers 🎯 Ranked #7 all-time for specialty store ads in our database by Component Score #ToysRUs #Nostalgia #CreativeImpact #MarketingSuccess
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Weight-loss drug Wegovy's "Discover the Power" was one of TV's most-seen ads in June. Since receiving approval, Novo Nordisk’s weight-loss drug has made a big splash, as the No. 3 most-seen ad from June 3-25, according to our data. Along with nearly 2 billion household TV ad impressions, the spot also had more est. TV spend against it than any other ad. Check out more iSpot insights at The Wall Street Journal: https://lnkd.in/gPANudmC
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“A lot of advertisers have adopted exact-ad measurement and have been using our system for arbitrage, not just in sports, but in other areas. The smarter ones are already arbitraging and there's likely more arbitrage coming.” iSpot's Sean Muller and David Coletti talked to Ad Age about how brands, leagues, and rights holders can benefit from modern media measurement. https://lnkd.in/gYkZ4e_P
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Happy Pride Month! At iSpot, we stand proudly with the LGBTQ+ community. In the world of advertising, representation matters. We are committed to fostering an inclusive TV landscape where every voice is heard. By ensuring diverse perspectives are included, we not only drive business but also meaningful change.
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