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As a marketer, this quote from the article should prompt you to want to read more...."Marketers are paying a reported $6.47 million for a network TV spot in Sunday’s Super Bowl LVIII telecast, allowing them to reach north of 100 million viewers for 30 seconds. For that same investment, a marketer could reach 214 million radio listeners for weeks or months with the same national coverage and more local relevance." #audioadvertising #radioadvertising

We all got happily BarBey-ed and Bennifer Dunkin’ dunked on Super Bowl weekend and it’s not cheap to get that kind of entertainment. It’s an eye-popping $7 million price tag for just 30 seconds of airtime. Curious about what that could get you on AM/FM radio advertising? Inside Audio Marketing breaks down the difference for you here: https://lnkd.in/gQxBqw7z #SuperBowlAds #Advertising #radio #audioadvertising

The Headlines on October 27 UK #JessBrammar takes up new role as editorial executive of #BBC content SPAIN #MasterChef returns for its twelfth season UK #Barb releases Q3 2023 SVOD subscriptions data from its Establishment Survey TVbizz Global creators' collections grow by a record 26.7% to EUR12.1 billion in 2022 MIDDLE EAST #XFactor postponed due to 'current circumstanes' in the Middle East USA #Peacock lost $565 million this summer UK The BBC celebrates The Beatles AUSTRALIA Axed: #TheTraitors -no decision on Five Bedrooms GERMANY VAUNET: TV to lose 6% from ad revenues this year DENMARK #TV2 sees ad revenues drop by 10% in Q3 AUSTRIA #ORF launches new music show in November SPAIN #Atresmedia shoots the fifth season of Rabia IRELAND Fresh faces join forces to launch new #RTÉ climate change series Heated TVbizz #JesseArmstrong to receive 2023 International Emmy® Founders Award TVbizz #Hasbro sale of #eOne on track to close at year end AUSTRALIA #Foxtel announces Hubbl puck and TV TVbizz #Amazon.com announces third quarter results USA #YouTube TV & YouTube will reportedly lose $1.2 billion on NFL Sunday Ticket this year FRANCE #Canal+ scores with PSG's win over Milan SPAIN #CuentameComoPaso tops the primetime against #TheFloor finale www.tvbizz.net/news

With all the talk about commercials during yesterday's game, it's interesting to think that instead of $7M for one :30 ad reaching well over 100 million viewers, for the same investment, a marketer could reach over 200 million radio listeners for weeks or months with the same national coverage, more local relevance, greater focus and higher frequency. There is lots of meaningful data on this topic here ==> https://lnkd.in/esdhZNq3

💡 #IndustryInsights: UK Broadcasters Trade Ad Airtime for Advertisers' Shares UK broadcasters like ITV and Channel 4 are innovating in response to economic challenges by trading ad airtime for equity stakes in advertisers' companies. This new strategy aims to fill ad slots and potentially gain high returns during tough economic times. 📊 Discover how this approach could: ➡️ reshape ad revenue models ➡️ support brands ➡️ mitigate market risks Learn more about the benefits, challenges, and industry impact. 🔗 Read the full article 👉 https://hubs.li/Q02CPy520 #Broadcasters #AdRevenue #MediaInnovation

As an avid consumer (and occasional creator) of film and television, I put a premium on an ad-free experience. But perhaps not all content is best served ad free? The ongoing shifts in how audiences value streaming — most notably the growth of ad-supported tiers, especially for younger demos, and the new cycle of churn/re-acquisition as audiences bounce around from service to service — opens up new opportunities for marketing as well as for creative new forms of stunt programming to win back an increasingly fickle consumer. While knowing how to serve and keep your most loyal customers is important, understanding how to make noise and drive FOMO for lapsed subs is now just as essential. Honestly, as uncertain and anxiety-inducing as the media landscape is right now for may of us, it's also a great time for rethinking tired old models and embracing exciting new ones. https://lnkd.in/e2d2i4Pa

Live FAST - Channels Die Young? Audiences and Advertisers have not changed and their expectations of #streamingtv and #streamingmedia - FAST does not mean cheap, it is an opportunity to have a more efficient and OPEX driven business model - https://lnkd.in/eUN2b4Ta

DO YOU HAVE WERBIES? We've been doing national DRTV ads for about 20+ years with brands/categories that do not buy programmatic. Simply put, $1.00 or $1.50 CP\M is better than $0 CP\M.   We've found that broadcasters like FREEFORM, CNBC, FOX and 500+ others would prefer having non-competitive ads to fill unsold ad time over WeRBies. GET RID OF YOUR WERBIES AT WWW.INDE500.COM #ctvadvertising #streamingtv #connectedtv #ott

Live FAST - Channels Die Young? Audiences and Advertisers have not changed and their expectations of #streamingtv and #streamingmedia - FAST does not mean cheap, it is an opportunity to have a more efficient and OPEX driven business model - #ctv #ctvadvertising #addressable #programmaticadvertising #programmaticads https://lnkd.in/e64XsyFV

39% of consumers primarily watch sports via ad-supported CTV (Source: The Trade Desk) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv