We're thrilled about our partnership with MobileFuse, enhancing CTV and video measurement capabilities for advertisers. By pairing iSpot's Unified Measurement platform with MobileFuse's leading CTV solutions, advertisers can now accurately measure the effectiveness of CTV and OLV campaigns at scale. This collaboration provides actionable new insights into incremental reach and impressions across both linear and CTV sources. Read more: https://lnkd.in/gcaATQRR
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The rise of CTV and this year's political cycle are reshaping advertiser expectations and the need for media companies to deliver on them in 2024. Local ad sales teams can meet these challenges by embracing flexible cloud-based technology solutions. Explore further insights from Operative's CCO, Ben Tatta, in TV Tech's recent article, and discover how to unlock success in local ad sales in 2024! #LocalAdSales #AdTech #Innovation https://lnkd.in/e8rWVmed
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Account Executive @ StackAdapt | Simplifying and Driving Growth with Programmatic | Midwest Territory
📺 US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. 📈 @StackAdapt and @Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: https://lnkd.in/g2fgVHTz
Connected TV Explainer
on.emarketer.com
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US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis of what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: go.stackadapt.com/MvrJS8J7
Connected TV Explainer
on.emarketer.com
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US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: go.stackadapt.com/MvrJS8J7
Connected TV Explainer
on.emarketer.com
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US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: go.stackadapt.com/MvrJS8J7
Connected TV Explainer
on.emarketer.com
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📣 More exciting news from Lumen Research Ltd! Read below to find out more
Big news! 🎉 We are excited to officially announce our partnership with Nexxen to power high-attention CTV PMPs with TVision that help advertisers make sure that their ads get seen, not just delivered. As Michael Follett, CEO at Lumen, puts it: “This will give advertisers an easy way to drive higher efficiency and effectiveness for CTV ads by delivering impressions across the ad-supported CTV channels and app inventory that are guaranteed to drive the most attention for their specific brand.” Read the full announcement here: https://lnkd.in/edkeb9N7
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US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: go.stackadapt.com/MvrJS8J7
Connected TV Explainer
on.emarketer.com
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US advertisers are projected to spend over $25 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space:
Connected TV Explainer
on.emarketer.com
-
US advertisers are projected to spend $25.09 billion on CTV in 2023, an increase of over $4 billion from last year. StackAdapt and Insider Intelligence's new report provides an analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space: go.stackadapt.com/MvrJS8J7
Connected TV Explainer
on.emarketer.com
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In the evolving CTV landscape, there is a complex criteria that needs to be met to avoid disappointing advertisers. To unleash CTV's potential, mastering nuances in datasets, match rates, and processes are key for it to become the powerful addressable branding and performance channel that advertisers need it to be. Read more in our latest article featured on Association of National Advertisers: https://hubs.ly/Q02rh_CJ0 #CTVInsights #DataDrivenAdvertising
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VP, Vendor Strategy & Account Management @MobileFuse Attribution. Measurement. Data. Strategy, & Partnerships
3wWe’re loving partnering with iSpot.tv to enhance measurement capabilities for our clients 🤩