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This week, iSpot gathered our agency partners and brand clients at the JIMMY Rooftop for a vibrant summer mixer, complete with refreshing beverages, stunning views of NYC, and lively conversations on cross-platform ad measurement strategies. Cheers to a fantastic summer ahead!

📲 Exciting news! We've officially launched a cross-platform measurement offering for TikTok, now integrated and available within our Unified Measurement platform. It's the first solution made generally available that allows brands to verify the audience overlap and incremental reach TikTok delivers against linear TV. A sample analysis of 21 campaigns showed that 58% of TikTok impressions reached a unique audience unexposed to the linear TV portion, highlighting TikTok's efficiency in driving new audiences to advertisers' linear TV campaigns. Read the press release to learn more: https://lnkd.in/gY5KuVFx

Join iSpot and advertising trailblazers on Tuesday, October 1st at the vibrant Chicago Winery: https://lnkd.in/gjkYc6rh Get inspired by the latest trends, success stories, and perspectives on unifying creative, audience, and outcome video ad measurement across social, digital, streaming, and linear platforms. After the sessions, connect with other marketing leaders while enjoying local craft beers and premium small-batch wines. Space is limited – save your seat today!

Last Friday, the 2024 Paris Olympics kicked off with the opening ceremony and a flood of new Olympic-themed TV spots. Brands are tapping into celebrity appearances, humor, and emotional storytelling to engage fans during the games — and it's working. One of the highlights is Eli Lilly and Company's "One Body" campaign celebrating the strength of the human body. Check out our breakdown of the biggest advertising trends of the games so far at The Measure: https://lnkd.in/gNxxeQ-Q

Measurement is key to align TV ad campaigns with brand & business goals. But, silos between creative and media teams can hinder performance. Get our new e-book to learn how to bridge these gaps to ensure ad effectiveness at every stage: https://lnkd.in/ggzs23AA Find out how high-performance marketing teams have driven these outcomes and more with measurement throughout the ad lifecycle: 📈 60% increase in brand recognition 💸 $2M saved in inefficient ad spend ⬆️ 37% increase in TV ad impressions 📉 35% reduction in CPC 💰 $7M in incremental sales Download now to access practical solutions and elevate your TV advertising strategy.

As marketers shift ad spend to where viewers are, measurement gaps remain. Get data-backed insights into a major blind spot: understanding how strategies & share of voice (SOV) on ad-supported streaming platforms compare to competitors: https://lnkd.in/dnYkxfGJ Find out which: 🌮 QSR brand dominated streaming ad SOV with 10.69% 🍔 QSR topped linear SOV at 13.64%. 🛻 Two automakers led streaming SOV. 🏈 Automaker led in linear SOV with 9.78%, largely due to investments in sports programming. Read the full blog post for more 2024 H1 trends and strategies.

Streaming into the future! We’re thrilled to announce our new partnership with Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions. Using our Streaming Measurement solution, Future Today enables its customers to maximize the impact of every ad dollar spent and capitalize on the clear opportunity that exists within the streaming ecosystem – crucial in today’s hyper-competitive video viewing landscape. Read more about the partnership 👉 https://lnkd.in/gQ_RtA-V

iSpot had an incredible time at Brightside's Spike for Cancer volleyball event for the third consecutive year! We came together for an amazing cause—raising funds for pediatric cancer research—while enjoying volleyball, drinks, games, and music. Shoutout to our Chicago team for bringing their best game to the sand 🏐 🏆

Which sports event boosted TV ad impressions by 49% YoY? And how is primetime TV reshaping the ad landscape? Download our latest report to dive deep into these trends and more, offering data-backed linear and streaming insights to help optimize your ad strategy for the second half of 2024. https://lnkd.in/eYqb45ir Here's a sneak peek at what you'll find inside: 📈 The daypart that grew 2.62% in TV ad impressions. 🍔 QSR, insurance and auto brands with stronger streaming SOV vs. linear. 🏆 The sports event that became a top-20 program by ad reach. 📺 The daypart contributing to over 26% of all national linear TV ad impressions.

This year at the industry’s annual trip to #CannesLions, the energized conversations revealed several key trends that will shape the rest of the year—one of those being calls for unification. Check out our recap video and read up on measurement learnings from the festival here: https://lnkd.in/g38ntJTW