iSpot.tv’s Post

🎙️ New Podcast Episode 🎙️ In the latest Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Sean is a true visionary in the advertising space — here's a glimpse of what they covered: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. Tune in to explore the future of TV advertising and iSpot's role in shaping it. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

It was fun working on this episode -- Sean Muller and Len Jordan go way back and had done an episode together long before I joined Madrona, so they have great chemistry! These two dive into so many topics — it is full of insights for those in advertising & marketing and entrepreneurs looking to build a category-defining company! Hear more about: 💡Navigating a new space when there's a large incumbent. 💡How real-time data and AI are revolutionizing advertising. 💡How to effectively navigate acquisitions. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

Sage advice from Madrona Venture Partner Len Jordan in the latest episode of Founded & Funded. Founders/CEOs need to be looking forward to assessing the market, ecosystem, etc. Don't get caught up looking in the customer rearview mirror! In this episode, Len sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. They dive into: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

We've all noticed how when we're #streaming, we get targeted with specific ads! Learn how iSpot.tv is helping advertisers navigate balancing streaming's precise targeting with the broad reach of traditional cable and broadcast. 🎙️ In our latest episode of Founded & Funded, iSpot CEO Sean Muller and Madrona's Len Jordan explore the evolution of TV advertising — and why measurement (real-time data!!) is more crucial than ever. They also dive into how #founders can successfully navigate strategic partnerships and acquisitions, the challenges of entering a new space when there's a large incumbent, and so much more!! 🔉Listen to the full episode wherever you get your podcasts - and hit that subscribe button! YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj #startup #startups #advertising #marketing #digitalmarketing #analytics

In episode 88 of the Dan Rayburn podcast, we touched on a range of topics, from OTT service promotions, company exits, and content strategies of major players like Warner Bros Discovery to the strategic movements in international markets and the competitive landscape shaped by tech giants like Netflix and Disney. Warner Bros. Discovery Promotion - WBD is offering a 40% discount on all yearly plans for Max when prepaying for a year. This move, aimed at boosting subscriber retention and acquisition, underlines the importance of flexible pricing strategies in the highly competitive streaming market. The Importance of Sports Content - We highlighted sports content's unique value to streaming platforms, exemplified by Warner Bros Discovery's integration of March Madness into Max. This demonstrates the growing trend of sports becoming a significant draw for streaming services, suggesting executives should consider sports content as a key part of their content acquisition strategy. Market Dynamics in India Reliance's acquisition of Paramount Global's stake in Viacom 18 and the subsequent strategic implications for the streaming landscape in India were discussed. The consolidation indicates the importance of understanding local market dynamics and the potential need for strategic partnerships to navigate complex international markets. @Fox's JV Sports Streaming Service - Fox is expecting 5 million subscribers within five years for its JV sports streaming service despite not having a formal contract in place, which points to the speculative nature of some industry moves. Netflix and The Walt Disney Company's Technology and Market Strategies - Netflix's superior technology stack and strategic approach to subscriber retention and content personalization contrast Disney's in integrating its various streaming services and technology platforms. Live Streaming as an Emerging Frontier - The discussion about Netflix streaming a live boxing match between Mike Tyson and Jake Paul underscores the potential of live events as a significant draw for subscribers. This move by Netflix could indicate a shift towards live streaming as a new battlefield for subscriber engagement, suggesting that executives should explore live content opportunities. Customer Acquisition and Retention Strategies - Disney's acknowledgment of Netflix's leadership in technology for enhancing customer acquisition and retention highlights the critical importance of these strategies. It suggests that executives should prioritize analytics, personalization, and customer engagement to drive growth. Listen here>>> https://lnkd.in/gxd4EYmm

Due to some travel and the flu, we’ve been a bit behind on the podcast, but here’s a new one (https://lnkd.in/eH9BEFYW) that co-host Mark Donnigan Donningan and I just dropped. For this episode, we break down all the numbers from Warner Bros. Discovery's full year 2023 earnings, including DTC profitability in 2023, exclusive NBA negotiations, international expansion of Max, and their disciplined approach to investing in subscriber growth, mindful of lifetime value to subscriber acquisition cost ratios. We also highlight why Fubo is suing Disney, Fox, and Warner Bros. Discovery over their recently announced JV deal to offer a sports streaming service and the overlapping distinct authority that the FTC and DOJ have to challenge anti-competitive practices. Finally, we detail earnings from Vimeo, which projects only 4-8% of revenue growth in 2024 and Brightcove, whose projected 2024 revenue growth would be flat or slightly down over 2023. Listen here: https://lnkd.in/eH9BEFYW #streamingmedia #SVOD #AVOD #cordcutting #fubo #wbd

If you are in the OTT space and would like to get an insight into the world of streaming, digital media and the future of entertainment, then check out the OTTRed YouTube channel! 🙌 #ott #marketing #podcastshow #digitalmedia #thoughtleadership

Tons of great insights in this episode of Windshield Time with Joseph P. Downey and Jacquelyn Martin. Listen now and let us know your favorite parts! 🚀🚀🚀

“If Step 1 is build a successful YouTube channel, and Step 10 is get a Netflix deal, where the hell are steps 2 through 9?” That's what I chatted about with Dave Wiskus, the CEO of creator-owned streaming service Nebula. Nebula wants to build a repeatable pipeline for creators who are interested in producing original, premium content—but who might not have the resources or expertise to make it themselves. Dave believes that companies that can build "a bridge" between the creator economy and the traditional media/entertainment industries will be a big winner. With a curated roster of 200 partner creators (and 680,000 paying subscribers), why can't that be Nebula? For more on my conversation with Dave, check out the latest Colin and Samir podcast episode—link is in the comments 👇🏻 #creators #creatoreconomy #entertainment

Check out this revealing insider CMO view on how to prove marketing incrementally to your CFO. A videocast with Avinash Kaushik from Croud and myself, hosted by Alison Weissbrot of Campaign US. Sign up below and get access. #crossmedia #CTV #brandlift