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Chad Corley

Corporate Communications & PR Swiss Army Knife

This The Wall Street Journal article shares a variety of challenges faced by influencers, but is the root problem simply that there are too many of them today? There was a time not long ago when it was easy to identify the most powerful influencers--they were unique, shared compelling content, had large passionate followings, and weren't exclusively hired guns. Now, Google the top influencers in any industry/market and you get an endless list where it's hard differentiate one from another. I believe in the value of influencers, both from an organic and paid perspective, but it's becoming increasingly difficult to build relationships with right ones in such an oversaturated field of choices. Sure, you can take a shotgun approach and just target a bunch of influencers, but that can take lots of time and money with no assurance of success. Or you can take the tried-and true-approach used for years to identify the right CSR partners -- create a clear set of criteria (agree upon by appropriate internal stakeholder) that align with your business goals, brand position and/or company mission. In my experience, that criteria roadmap will help land mutually beneficial, long-term relationships with the right influencers more often than not. #influencers #content #socialmedia #branding #partners

Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By

Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By

wsj.com

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