Bayla Gomberg, M.A.’s Post

🌟 Ready to Dive into a New Adventure🌟 I'm thrilled to share that I've joined the phenomenal team at INNOCEAN USA, an award-winning advertising agency in Orange County! Joining this dynamic and INNovative company has been a professional goal, and I’m excited to start making a positive impact in my new role. A heartfelt thank you to Tristan C., Mily Davila, and Fabiana Gabriel Braga for supporting me and guiding me through the recruiting process. I'm excited to collaborate with the stellar team of Theresa Myrill, Cassie Reed Brushwyler, TT Tu, Erica Henderson, Reanna Balmediano, Jessica Pekema, David McMichael, Jamie Fink, and Eric Armas. I couldn’t be more excited to start this next chapter in my career and for this INNcredible opportunity to work with such an INNspiring team. I'm excited to embark on this new journey, explore uncharted horizons, discover the extraordinary, push beyond limits, and dive deeper into the creative depths of INNovation with all of you! Here’s to new beginnings and great adventures ahead! #NewBeginnings #INNOCEAN #Excited #Grateful #Teamwork #Innovation #Explore #Discover #ReachNewLimits

As another rewarding semester draws to a close, I want to acknowledge this exceptional group of aspiring communications professionals. Over the past 16 weeks, they have delved into a comprehensive array of strategies and writing techniques vital to the communications industry. They demonstrated their prowess by crafting creative briefs, conducting situation analyses, and developing integrated campaigns within an agency-style team environment. Their impressive work included conceptualizing and executing print and ambient advertisements, along with creating online and social media campaigns designed to generate significant buzz. Moreover, they wrote compelling radio PSA scripts and produced engaging blog posts. I am immensely proud of this stellar group and am excited to see how they will leverage their impressive knowledge and skills in their future careers. #professionaldevelopment #professor #alwayslearning #professorlife #proudmoment California State University, Fullerton CSUF Department of Communications CSUF College of Communications

Action-Packed Promotion: "The Fall Guy" Leaps Beyond Traditional Marketing Norms In the ever-evolving landscape of movie marketing, there are few campaigns that stand out as truly groundbreaking. Then along comes Universal Pictures' "The Fall Guy," a film starring the dynamic duo of Ryan Gosling and Emily Blunt, with a marketing strategy that's not just turning heads—it's leaving jaws on the floor. It was clear from the beginning that this wasn't going to be your average movie promotion. No, it was going to be a well-crafted masterpiece, designed to infiltrate every corner of the digital world and beyond. The first video on everyone's TikTok For You Page? With over 78.5 million views and counting, it's like "The Fall Guy" is breaking box office records before it even hits theaters! This move is not just impressive; it's downright mind-boggling. It's like the entire internet collectively hit the replay button, unable to get enough of "The Fall Guy's" electrifying presence. Genius. But the brilliance didn't stop there. Oh no, the marketing team's strategic ad placements ensured that it wasn't just seen—it was etched into the audience's memory with every click, like, and share. From Instagram to Facebook to YouTube, there is no escaping the buzz surrounding this film. In the realm of integrated marketing, Ryan Gosling is the secret weapon who took their campaigns from ordinary to extraordinary. With every public appearance, Gosling turns heads and captures imaginations. From jaw-dropping stunts on Jimmy Kimmel, an epic showdown at Universal Studios' stunt show, awarding a Guinness World Record to Logan Holladay for rolling a car eight-and-a-half times, and an electrifying red carpet event, complete with heart-stopping stunts, every move is a headline waiting to happen. But perhaps the highlight was Ryan Gosling's SNL skit, which somehow managed to make it onto the red carpet. It's a testament to the marketing team's ability to blur the lines between promotion and pure entertainment, creating an immersive experience that's capturing the hearts and minds of audiences worldwide. In the end, "The Fall Guy" isn't just a movie—it's a storytelling triumph. It's a narrative that's leaping off the screen and into our collective consciousness, leaving us breathless with anticipation for what's to come. And judging by the overwhelming response so far, it's safe to say that their advertising isn't just succeeding; it's rewriting the playbook for integrated marketing. #StuntSpectacular #BluntForceMarketing #LeapBeyondLimits #ActionPackedAds #BlockbusterBuzz #ElectrifyYourFeed

Bumble Inc.'s Bold Rebirth: A Renaissance of Dating Experiences! Bumble's recent strategic transformation serves as a compelling reminder of the importance of recognizing when it's time to restrategize. With remarkable foresight, Bumble identified the collective frustrations surrounding modern dating, acknowledging the widespread "exhaustion" with existing norms. Their approach to pre-rebranding was nothing short of visionary. By orchestrating a digital vanishing act and replacing mundane social media content with captivating Renaissance-inspired imagery, Bumble not only captured attention but also ignited curiosity. The symbolic portrayal of slumbering maidens and weary gallants amidst enchanting landscapes struck a chord with those seeking a departure from the ordinary. Embracing the mantra "We've evolved, so you don't have to," Bumble has spearheaded a new era of dating—one characterized by innovation and freedom of choice. With an expanded range of features and a deliberate shift away from the pressure of initiating conversations, Bumble offers users a refreshing escape from the traditional dating routine. This serves as a shining example of marketing excellence, driven by a deep understanding of consumer sentiment. By aligning with the evolving needs and emotions of their audience, Bumble not only reinvented its brand but also strengthened its market position. This strategic integration of consumer data ensures continued relevance and engagement. #BumbleRebirth #BumbleInc #InnovateMarketing #BumbleRebrand #CreativeCampaign #ConsumerInsight

And the award for the most innovative marketing strategy using a blend of fiction and reality goes to... 🥁 "The Idea of You" (Prime Video & Amazon Studioss) starring Anne Hathaway and Nicholas Galitzine. Based on Robinne Lee's bestselling novel, this film takes you on a journey into the exhilarating world of August Moon, one of the hottest boy bands on the planet. The catch? August Moon isn't a REAL band!! Thanks to the visionary brilliance of Savan Kotecha, the musical genius behind today's biggest hits, August Moon isn't just a concept; it's a living, breathing entity with a soundtrack that's as real as the passion of its fans. This innovative strategy extends beyond typical movie marketing. The soundtrack, marketed as an actual August Moon album, has sparked authentic fan fervor. Affectionately called "The Moonheads," this fanbase has rallied around the unique concept, achieving a new level of engagement. The band's presence is felt vividly on social media, with almost 60K followers on Instagram and TikTok, where the portrayal of August Moon's musical journey resonates as genuine and inspired. The marketing campaign blurs the lines between fiction and reality, creating a vibrant community of fans eagerly anticipating the film's release. It redefines interactive entertainment, turning viewers into active participants. With its trailer breaking streaming records, "The Idea of You" is more than just a film—it's a participatory event that electrifies and unites fans, inviting them into the heart of its narrative As the release date gets "Closer", fans can immerse themselves in the excitement by following August Moon’s "Taste-ful" journey on social media and "Dance Before We Walk" to the Prime Video & Amazon Studios premiere on Thursday! Playlist: https://lnkd.in/gv-pnbs8 August Moon Instagram: https://lnkd.in/gyJdvhxu August Moon TikTik: https://lnkd.in/gxyBnYSy #TheIdeaOfYou #AugustMoon #InnovativeMarketing #FictionAndReality #InteractiveEntertainment #PrimeVideoPremiere #AmazonStudios #AnneHathaway #NicholasGalitzine #RobinneLee

E.L.F. BEAUTY's zitastic TikTok has erupted like a sudden breakout, spreading across the platform with over 4 million views in just a day. Dive into the comment section and you're met with a sea of positivity, propelled by E.L.F's personalized community management effort. This contagious enthusiasm and the flood of praise underscore their marketing finesse. It's a testament to the power of innovation and genuine engagement – qualities that make a company stand out like an insistent pimple, impossible to ignore. And unlike their trusty pads that zap away imperfections, E.L.F's (Movers+Shakers) advertising leaves a lasting mark. https://lnkd.in/g5DnGe8p

I am raising my soda-filled glass to The Coca-Cola Company for their fizz-tastic feat with their new interactive billboard! It isn't just about thinking outside the can; it's about quenching our thirst with an entire new recipe. This bubbly brilliance showcases their unwavering commitment to fizzing out of the ordinary and embracing the extraordinary. Here's to Coca-Cola for stirring up the perfect blend of creativity and connection! #BeyondTheCan #BubblyBrilliance #CreativeCocaCola

Impressed is an understatement! 👏 All brands can take a lesson from Taylor Swift's marketing efforts. With each album release, she doesn't just promote music; she creates an entire universe for her fans to immerse themselves in. From cryptic social media posts to interactive fan experiences, the marketing approach is about more than just selling albums—it's about building a community and fostering genuine connections with her audience. By prioritizing authenticity, creativity, and engagement, Swift sets a standard for marketing that all brands can learn from. #TTPD #taylorswift #marketinggoals