Bayla Gomberg, M.A.’s Post

I think I have to make a series of unpopular opinion posts. Well this one is more of a rant coming from a cinema enthusiast (still haven't been promoted to phile or buff). LinkedIn is filled with people talking about Nancy Tyagi, the girl who stitched her own dress and walked the red carpet. Well applause but wasn't Cannes about CINEMA? These creators who are apparently fulfilling their 'middle class' dreams could afford to pay Brutt India 20-30L for a ticket to walk the carpet and then charge 8L for a brand promo reel. Whoa! And then comes the filmy drama (the only cinema link) of representing India, "Bharat humko jaan se bhi pyaara hai, dekho mera dress kitna pyaara hai." Bhai mera middle class definition is to cut a toothpaste into half and scrape off the remaining bit. On the other hand, no one is talking about 'All we imagine as light' which made it to the Cannes after a long hiatus of 30 years. Why aren't we talking about them? When I joined advertising, the first thing I was taught was to question, the Why. But sadly today no one questions. I haven't seen a single 'creative' guy question what are these influenzas doing in a film festival? Why aren't we talking about the movies that made it to the festival? The brilliant ad makers who swear by Scorsese and Nolan aren't anywhere seen talking about it. You can only write good ads when you watch fine cinema. Cinema breathes life into us and we need to speak up. End of rant.

Ditch the Ego, Your Personal Taste Doesn't Dictate the Success of an Ad Campaign I've never fit in when it comes to taste. Pop music? Nope. Reality TV or dubbed movies? Not for me. Cheering for some kind of sports team? Count me out. But sticking out like a sore thumb taught me a big lesson: my likes and dislikes don't always match what most people want. The first time this hit me was at parties. Pop music was everywhere. I had a choice: stick to my tunes and party solo, or join the crowd. I chose the crowd. Next, I stopped relying on Russian Kinopoisk to rate foreign films. No point in trusting ratings based on dubbed versions when the real deal is something else. This 'majority rules' approach spilled into my work, too. I quit telling the designer to tweak things just because I thought it was a good move. Instead, I started waiting for the customer's feedback and user testing results. You can't guess what others will like - it's not a one-size-fits-all world. Now, if anyone bashes an ad copy or visuals, I shrug and say, "Let's see what the tests say." I've accepted that I can't pin down what the majority will like based on my personal taste. 💡 This lesson has opened my eyes. It's not about what I like or dislike. It's about what works. And often, that's something I don't like at all. That's fine. It's not about me. It's about them - the majority. It's about getting the job done right, not bending the world to fit my taste. #EmbraceDiversity #CustomerFirst #PersonalGrowth #DitchTheEgo #MajorityRules

It is high time the algorithm improves and pushes forward unique content and gives them an equal or similar reach. We also need to understand that in a majority vs niche market, majority always wins. Like they say ‘Money is where the masses are.’ Although, it does not atall mean that folks especially from the creative industry should stop calling out such practices. In order to bring even a small percentage of change to the future LinkedIn user experience, these and similar content should get as much engagement as possible.

For me, developing an account about the world of cinema on Instagram is something I'm proud of. The reason is because I can sharpen my skills in analyzing algorithms on social media, creating graphic designs, writing articles, recommending good movies to the public, and increasing my knowledge in understanding movie trends. Good movies For You was created in 2021. To this day, I actively produce interesting content about movie trends from various genres. Some examples of my content segments such as "review time!", "best movies of the year", "actors/actresses who are aging like fine wine", "four essential movie villains you should know", "year end movie recommendation", and many more. Instagram: goodmoviesforyou

Pretty chuffed at this social media trailer I made for a client. Here's what I changed to optimise their original trailer for Insta / FB reels! ⤵️ The (beautiful) original assets available were shot landscape for youtube / website, had text overlay over part of the videos, and of course - it's dance, so the performers are moving across the screen constantly, making it challenging for vertical viewing. The official film trailer is 1m16 seconds long, and opens with 8 seconds of black screen, logos and no sound. Great for cinemas, and to a degree Youtube, but unfortunately for social media you've lost most audiences after 3 seconds if nothing's happening on screen. So, here's what I did: ➡ Cut straight to the action, there are 4 cuts in the opening 6 seconds - keep people's attention ➡ Music right off the bat - again, another attention-retention thing ➡ Edit to keep the dancers central in the frame throughout (as much as possible!) ➡ Try (where possible, this was tricky with the footage available) to time edits or visuals with a key change in the music - volume swells / percussion / beat, etc. ➡ Tease people throughout, don't feed them the whole story. I used the original text from the trailer to pepper through the reel and keep people intrigued. A few things to consider when editing trailers for social (or even better, shoot a dedicated trailer for social media separate to your cinema one! 😃) What do you think of the result? Also, go and see Dance Revolutionaries in the cinema, June 26th across the UK!

Strategy without execution is, well, just stuff on paper. Crafting a compelling marketing strategy is similar to composing a symphony - a delicate blend of creativity, data and foresight. However, much like a musical masterpiece, the true magic lies not just in the composition but in the masterful execution. Imagine this: you meticulously design a symphony, each note carefully chosen to resonate with your audience. The composition, your marketing strategy plan, has the right components. Yet, without the skilled hands of an orchestra, the symphony remains confined to the sheet music - a potential masterpiece unrealized. Similarly, in the realm of marketing, a strategy without the right implementation is more than a missed opportunity. It's not merely about having a well-crafted plan, it's about translating that vision into tangible, resonating experiences for your audience. It needs precision. And nuance. The right talent for each instrument. Exquisite design, messaging and delivery. Remember, a symphony is not just a collection of notes, and a marketing strategy is not just a compilation of ideas. The real magic happens when strategy and implementation harmonize, creating a wonderful melody that captivates and leaves a lasting impression. This is why I encourage my clients to get into execution mode quickly once we've completed our composition (a.k.a. The Plan). I'm there for them while the musicians build their interpretation of the composition, keeping the integrity and intention of our efforts intact. Do you have a conductor for your strategy that has a watchful "ear" on the execution of your plan? #2024strategy #strategicmarketing #susangoldcoaching #makeitsing

🎸 Ever wondered how a song can transcend time and resonate with millions? Dive into the world of Dave Grohl, the genius behind "Everlong," and discover the magic of storytelling in music! From the pounding drums to the soul-stirring lyrics, "Everlong" is more than just a song; it's an experience. This interactive blog post takes you on a journey through Grohl's creative process, unveiling how storytelling can amplify the value of a song. With music, videos, and insights, you'll see how a simple acoustic rendition can become a powerful anthem. But wait, there's more! Ever thought about how storytelling can be your secret weapon in sales and marketing? Learn from Grohl's mastery and see how you can apply these lessons to create connections, add value, and build trust in your business. It's not just about selling products; it's about why they matter. It's about turning the ordinary into the extraordinary. Ready to rock your world with storytelling? 🎶 Click here to explore "How Dave Grohl Uses The Power of Storytelling to Multiply The Value of A Song." Whether you're a music lover, a marketer, or just curious about the art of storytelling, this blog post is your backstage pass to a whole new perspective. Let's jam! 🎤 https://lnkd.in/gvRvwq3Z

It’s spooky season and the kick off of Fall which means BENlabs has the latest ‘What To Watch Guide’ for your Fall content marathon. The horror and thriller genre has been at its peak for 2023, making it the ideal playground for brands. The genre’s popularity is skyrocketing among its target audience, and the best part? Audiences are not associating brands negatively with the spine-tingling experience. Here’s why integrating your brand into these thrilling narratives is a scream-worthy idea: * Engaged Audience: Horror and thriller enthusiasts are deeply engaged in their favorite content. By being part of these chilling tales, your brand can tap into a highly captivated and dedicated audience. * Unforgettable Moments: Imagine your product playing a pivotal role in a heart-pounding scene. These moments are memorable and have a lasting impact on viewers, creating a strong connection to your brand. * Positive Associations: Viewers do not associate brands negatively with the horror/thriller genre. When done right, product placements feel natural and enhance the storytelling, contributing to a positive brand image. * Cross-Promotion: The horror and thriller community is known for its passionate following. By aligning your brand with the genre, you can tap into a dedicated fan base that extends beyond the screen, creating opportunities for cross-promotion. Don’t miss the chance to make your mark in this thrilling landscape and dive into the below October WWTWG. https://lnkd.in/grXyxFsu

How I Beat the Fear of Missing Out in 43 Seconds (and made 13 friends) If you miss the first meeting of a new group, it's easy to be cast as an outsider. You've missed all the icebreaking and friendmaking activities. You're a stranger to this new group. I knew I was going to miss the first meeting of the 2024 Music Licensing Cohort. This was NOT GOOD. It's a highly collaborative program - musicians have to work together, trust each other, and build together. Hard to trust someone who misses the first day! Missing this first class could have been a huge hit to my success in the program. But there was a way around it. I filmed the short video attached and sent it to the program advisor: "May you play this when you're doing your intros?" He said "Okay." The day passed. Radio silence. The day after, I stepped into the second class. I was greeted with "GUS!" My classmates flew out of their chairs to say hello! - "Your video was so good!" - "I feel like I know you - I hope we're in a group together!" - "You're even more handsome in person!" (one of those is a lie) Two lessons here: 1. Get creative if you're going to miss the initial contact with a group of strangers. This 43-second video helped me beyond what I could imagine. 2. Stop thinking about video, images, QR codes, etc. as just marketing channels. They are tools - and they can help you in so many more ways than just prospecting. --- Hey, I'm Gus! I've been called an "activist against bad events" and help event hosts get their attendees interacting with each other. Feel free to say hey at: awvieweg@gmail.com 9197062477 Or comment down below!