Bayla Gomberg, M.A.’s Post

Remember when a simple greeting took the world by storm? Budweiser's ad featured a group of friends checking in with each other, shouting "Whassup?" in hilarious ways. It became a cultural phenomenon, transcending advertising to become a catchphrase and pop culture sensation. Just like Budweiser's "Whassup?" ad, we know the power of relatability and clever simplicity. 14:59 is dedicated in crafting creative and memorable campaigns that will hit your target audience. Whassup? Let's collaborate and turn your vision into reality! #1459DigitalSolutions #DigitalMarketingAgency #digitalmarketing #socialmedia #Throwback #Whassup #Budweiser #IconicCommercial #CulturalPhenomenon #AdvertisingLegacy

Humanity's primal senses, like smell and touch, remain underutilized in advertising. McDonald’s, known for captivating taste buds worldwide, took a new approach in the Netherlands. Plain billboards emitted the scent of their famous French Fries, strategically placed near their restaurants. Instead of just catching eyes, McDonald’s targets noses, enticing cravings and driving foot traffic effortlessly." #advertising #marketing #creativity #creative #mcdonalds #billboard #ooh #dooh #scentedbillboard #ScentSeduction #NoseKnowsMcDonalds #CraveAndConquer #SmellTheDifference #TasteBeyondVision #SocialMediaEthics #AdventuresInAdvertising #MadeWithLOVVE  Credits Campaign Title: Smells like McDonald’s? Client: McDonald's-Nederland Agency: TBWA\Neboko Creative Director: Unknown Production Company : Raúl&Rigel SOURCE :- Inernet "NEED A CREDIT FIX ?  PLEASE FEEL FREE TO CONTACT US  " Disclaimer: "Please note that the content showcased on our platform has been gathered from various websites and sources. We do not claim ownership of this content, and it remains the property of the respective owners. The purpose of showcasing this content is to celebrate and appreciate the exceptional work done by various agencies for the brand. We do not intend to infringe upon any copyright or intellectual property rights. If you believe that any of the content on our platform violates your rights, please do not hesitate to contact us, and we will take appropriate action."

Refreshing Connections Coca-Cola's decision to partner with Hulu's hit series "The Bear" for marketing purposes can be understood through several strategic lenses. The themes of family, chaos, and the pursuit of perfection in "The Bear" resonate with Coca-Cola’s branding efforts. Coca-Cola has long positioned itself as a brand that brings people together, much like the series portrays the dynamics of a family. This synergy strengthens the emotional connection with the audience. "The Bear" has captured public attention, making it culturally relevant. Associating with a trending series helps Coca-Cola stay current and relevant in the public eye. The series' focus on the highs and lows of family life can evoke strong emotions. By associating with such content, Coca-Cola can leverage these emotions to create a more profound and lasting impact with their branding. READ ARTICLE: https://lnkd.in/gkeTbP5F #CocaColaFamily #TheBearXCola #BrandingBrew #MarketingMagic #FamilyFizz

Refreshing Connections Coca-Cola's decision to partner with Hulu's hit series "The Bear" for marketing purposes can be understood through several strategic lenses. The themes of family, chaos, and the pursuit of perfection in "The Bear" resonate with Coca-Cola’s branding efforts. Coca-Cola has long positioned itself as a brand that brings people together, much like the series portrays the dynamics of a family. This synergy strengthens the emotional connection with the audience. "The Bear" has captured public attention, making it culturally relevant. Associating with a trending series helps Coca-Cola stay current and relevant in the public eye. The series' focus on the highs and lows of family life can evoke strong emotions. By associating with such content, Coca-Cola can leverage these emotions to create a more profound and lasting impact with their branding. READ ARTICLE: https://lnkd.in/gkeTbP5F #CocaColaFamily #TheBearXCola #BrandingBrew #MarketingMagic #FamilyFizz

Featuring the film’s stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how The HEINEKEN Company's Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters. Talking about the campaign, Jonnie Cahill, chief marketing officer at Heineken USA, said, “We are thrilled with the opportunity to continue building our presence within the Marvel Cinematic Universe. This team-up will give viewers a special opportunity to see Deadpool and Wolverine set aside their differences over a beer, which is what Heineken Silver is all about – rising above bitterness to come together over a world-class beer.” Bruno Bertelli, global CEO LePub, CCO Publicis Worldwide, also added, “The campaign’s creative plays on an unexpected outcome, showing how even the most bitter of adversaries can find common ground over an iconic beer. With ‘All The Taste, No Bitter Endings’ we brought a twist to two rivals’ behaviour. The result is a campaign that defies expectations, leans into irony and hopefully puts a smile on your face.” #marketing #entertainment #campaign  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Yikes. 😶 I recently saw a tweet from Vikki Ross (who everyone in ad world should definitely follow if you don't already) showing this ad for Pepsi Max. Now, it doesn't take a genius to see the ad appears to be showcasing Diet Coke more than it does Pepsi Max, but I decided to delve into our tool kit here at Once Upon A Time and use Dragonfly AI to look at just how much attention the Coke can is receiving vs. the Pepsi Branding. The results 👇 The fried chicken and Diet Coke can are getting 5x more attention than the Pepsi Max logo and strapline 😳 When looking at the objects individually, people are looking at the food first, then the Coke can and lastly, Pepsi 😓 Even when looking at the attention of objects individually, the Coke can receives 2.2x the attention of the Pepsi logo 👀 It should be no surprise then that a study (original post in the comments) by Distinctive BAT showed that the ad resulted in higher Brand Attribution for Coca-Cola rather than the producer of the ad, Pepsi. I'm sure Coca-Cola appreciate the free ad space... 💸 If you're reading this and you think that our use of this tool could help you, or you just want to learn more, please feel free to drop me a message!

Coors Light I'm loving what you're doing for the Super Bowl ad this year! Some lessons can be learned from this inventive and fresh campaign. 1️⃣ People consume and work with brands they ❤️. The human emotion factor can never be forgotten and Coors is hitting the nail on the head with this 'Made to Chill' campaign. “Since 2019, when we started the ‘Made to Chill’ campaign, we’ve added an emotional layer to our advertising,” said Marcelo Pascoa, vice president of marketing for the Coors family of brands. “In this crazy, hectic world we live in, there is a subversive power in choosing to have that moment of chill.” 🏔 2️⃣ Engagement, #engagement, engagement! Coors is focusing on consumer engagement with help from computer-generated imagery, Coors Light will digitally insert 100 fans into the vehicle’s cars during the big game. 🏈 Participants will have the chance to post their experience to gain more user-generated content and expand the reach of this #campaign. 📱 3️⃣ Taking It Off the Screen - in the coming year marketers can't discount the importance of off-screen engagements. We're seeing the return of experiential marketing, micro-events, in-person initiates, and a real drive to get brand awareness off the screen and in the real world. Ideally mixing the screen and the real world is best and that's why this campaign is a slam dunk! I love what Coors is doing here and see it as a guideline for marketers everywhere! #marketingcampaigns #successful #marketingdesign #marketingeffectiveness #marketing https://lnkd.in/g974tJVB

Unconventional Marketing Moves in the FMCG Industry: Real-Life Examples (Part 15/15) ✈️🌍 Heineken's "Departure Roulette" is a marketing campaign that challenges people to step outside of their comfort zones and try something new. The campaign involves a large board with a button that people can press. Once they press the button, the board randomly selects a destination for them to travel to. The campaign was launched in 2013 and has been featured on Heineken's website, YouTube, Facebook, and Instagram. It has also been covered by various news outlets. The "Departure Roulette" campaign is an example of cross-channel user experience, as it integrates various channels to create a cohesive and engaging experience for users. #MarketingInnovation #FMCGStrategies #Heineken

The iconic "Whassup" campaign(1999) from Budweiser🍺 boosted revenue by over $300 million in just one year! 🤯 This campaign was a cultural sensation that made a lasting impact! 🚀 Featuring five friends using the hilarious "Whassup?" greeting during phone calls and TV sessions with a beer, it became an instant hit. It helped transform Budweiser into a cooler, hipper brand and generated unprecedented value for the company. So, what made this campaign stand out? → It's the perfect combination of humor, repetition, and relatability that struck a chord with young teens. This is the ultimate example of how a brand can achieve staggering revenue with just a 1-minute creative ad. Fascinating and astonishing, isn't it? Thinking about creating an ad for your brand? Consider this a sign that you're in the right place at the right time. Simply fill out the form in the comments. It's as easy as that! #ad #videobranding

🌟 Elevating Engagement: Carlsberg's Interactive Billboards Shine on the World Stage! 🌍🖥️ #Innovation #MarketingMagic "Probably the Best Beer in the World" is a renowned advertising campaign used by Carlsberg Group, a Danish brewery with a global presence. The slogan is a bold assertion of Carlsberg's belief in the quality of their beer. The campaign has been highly successful and has become one of the most recognizable and enduring slogans in the beer industry. The phrase "Probably the Best" is deliberately understated and carries a sense of confidence and assurance. It's a clever way of expressing the brand's belief in the superiority of their beer without making absolute claims that might be contested. This linguistic choice invites consumers to form their own opinions, subtly implying that Carlsberg is, indeed, the best. The campaign often incorporates humor and wit in its advertisements. These ads showcase various scenarios where Carlsberg beer plays a role, emphasizing the enjoyable and memorable experiences associated with the brand. Using humor helps create a positive and relatable image for the brand. Over the years, Carlsberg has used this slogan in various marketing materials, including posters, television commercials, print advertisements, and digital media. It has become a cornerstone of Carlsberg's brand identity, reflecting their commitment to producing high-quality beer. This campaign's success lies in its simplicity, confidence, and ability to engage consumers by inviting them to consider the quality of Carlsberg beer for themselves. It's a testament to the power of effective branding and marketing in the beverage industry. https://lnkd.in/eyk-crNN #Carlsberg #BestBeer #BeerLovers #BreweryLife #BeerQuality #CraftBeer #Brewmasters #CheersToQuality #BrewingExcellence #BeerAdvertising #IconicSlogans #BeverageIndustry #Brewers #BeerMarketing #BeerCulture #PremiumBeer #BreweryTradition #BeerBranding #WorldClassBrews #BeerCampaign #Bejyag #Interactivebillboard