Bayla Gomberg, M.A.’s Post

Hi there, it’s Anat, chiming in. #Bumble's recent revamp is a strategic move in response to the growing exhaustion felt by users navigating the digital love landscape. As someone entrenched in the marketing realm, observing Bumble's bold step towards a refreshed identity under new CEO Lidiane Jones offers valuable insights into the shifting dynamics of consumer behavior and brand adaptation. Bumble's decision to pivot its campaign towards capturing the sentiment of "dating fatigue" is a testament to its commitment to understanding and addressing the needs of its audience. By depicting the struggle of modern women through a lens of relatable frustration, Bumble's global campaign strikes a chord with individuals disillusioned by the repetitive swipes and lackluster connections prevalent in the online dating sphere. Introducing new features, like Opening Moves, shows users they're serious about giving users more control in starting conversations. They're also addressing the need for honesty with Dating Intentions badges. But, it's important to wonder if these changes are just surface-level or if Bumble is really focused on improving how people connect. Despite the flashy redesign and campaign, what matters most is how much these changes actually improve the experience for users which will ultimately determine its market positioning and long-term success. As marketers, it's crucial to recognize the significance of Bumble's strategic overhaul within the context of an industry grappling with heightened scrutiny and evolving consumer preferences. The question remains: Will Bumble's bold reimagining be enough to rejuvenate the disillusioned and reignite the spark in online dating, or is it merely a temporary fix in a landscape plagued by deeper underlying issues? Let’s talk - I love meeting new people! 

There's a lot of buzz 🐝 around Bumble Inc.'s recent marketing fumble. The reality is that companies are run by humans who are not infallible. Mistakes not only happen; they are inevitable. 👓 Hindsight is always 20/20. In Bumble's Fumble and Recovery 📰 , I examine the company's reaction to the self-inflicted crisis and what they got right in the immediate aftermath. When organizations take risks , change direction, and try to reach new markets in new ways, there is always the possibility of error. Bumble made a major blunder 🤕, but as the saying goes, “It’s not how we fall. It’s how we get back up again,” and I’m confident recovery 🛣 is right around the corner for this bold and evolving brand.  🔗 For the full #Substack below. #BusinessInsights #CrisisManagement #Resilience #Bumble

#Bumble’s new #marketing and branding is receiving backlash, and I have to agree. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder. Wolfe Herd has described Bumble as a "feminist dating app". In 2024, the brand has changed its business model completely— and recently rolled out these new ads. If I were a part of the #creativeteam here are a few ideas I would suggest (; -There is a #viral TikTok sound where the creator says “6’5 blue eyes… I'm looking for a man… Have the campaign say "6'5? Blue Eyes? I'll Take: In Therapy, Reliability, and Respect. Swipe If you're looking for a MAN. -Did you hear the buzz? Bumble's new feature lets men match with you first! Increase your chances of falling in love—or at least getting a “Hey beautiful” message to start your day. Try it now and see who’s buzzing in your inbox! -I'm fine being high maintenance because I'm the one maintaining it. With the new Bumble, swipe right on more matches that meet your standards. -Because sometimes, celibacy is better than enduring one more lousy date. Swipe wisely! -Dating on Bumble: the perfect excuse to get dressed up and order the same thing you would have from Grubhub at home pantless, but in a pair of “nice jeans”. With Bumble, find someone who not only appreciates you but also shares their extra fries with you. -Do it for the plot. Because even the most disastrous date makes for the best stories to keep your therapist entertained for a whole hour. Introducing the new Bumble: more matches, more stories to ensure your therapy sessions are never dull. What are your thoughts on this new campaign? Would you swipe right or left for my ideas for the brand? Share below ⏬ #datingapps #advertisement #marketing #contentstrategy

Guys, we need to talk about Bumble. 🐝 👉 Deleting their feed (big celebrity move - love it) 👉 Teasing a 'big' announcement (yes, good) 👉 Posting relatable (?) Victorian-style memes (interesting, I think?) 👉 Using a CGI advertising video in the lead up to their brand video launch (meh) 👉 Promising all the WOW (worn-out-women) that they're gonna change the game when it comes to online dating... (we love!!) And then announcing that all they've done is introduce a new feature called 'opening moves' where all the women on the app can invite men to make the first move. It's an acknowledgement of an online dating space that has become tired and tiring. But, Bumble has received a mass of criticism from users and shareholders alike about how underwhelming this announcement is. The 💛 marketing team 💛 has been praised for their epic launch on socials (as they should be), but the product itself isn't getting the love Bumble hoped for... IMHO there's nothing worse than a hype-filled lead-up being more exciting than the actual thing being launched. But I'm very interested to hear your thoughts - give 'em to me! 👏 --- #bumble #productlaunch #marketinglaunch

Exciting things are brewing at Bumble Inc.'s social media! Guess they're completely revamping their identity! Chapter one of the new Bumble is supposed to go live today (30.04.2024) From what it looks like, the brand is planning to change its entire look and feel including its logo, the colors it identifies itself with, and maybe some features. Revamping entirely is a big move but if it's coming from a brand like Bumble, we can safely assume that the insight for this revamp must be solid enough to take such a big step! 'Dating is exhausting' has been a legit issue that has been stated by individuals online, and Bumble removing everything that resonates with that is a very powerful move in my opinion! Since the time Bumble entered the online dating industry, it hasn't been the same, right from such a powerful brand story to their unique features and amazing content on socials, everything's always been on point! With this new avatar, things look fresh and exciting! I honestly can't wait for their big reveal, what about you? What is it that you can infer from the hints they've been dropping? Let me know in the comments. #socialmedia #bumble #agencylife

In a world where dating apps fight for attention with flashy posts and trending reels, one app dared to be different. Hinge, with its bold and unconventional approach, kept its Instagram grid a simple white, adorned with a single message: "DESIGNED TO BE DELETED." While others clamored for the spotlight, Hinge chose to stand out by standing back. But what if this unusual strategy was just a step away from attracting the right crowd? What if this minimalist approach was hiding untapped potential, waiting to be unleashed? As a passionate marketer, I saw an opportunity to help Hinge reach its full potential and create meaningful connections between people. The right users were out there, but they may have been unable to discover Hinge due to its existing strategy. What if, with some fresh ideas and a well-rounded plan, Hinge could become the go-to app for those seeking authentic relationships? I invite you to join me on a journey as we explore the story of Hinge's hidden potential, uncovering what it takes to make a dating app truly stand out in a crowded market. Project Highlights: 1. Market Analysis: Identifying opportunities for Hinge to differentiate itself. 2. Consumer Insights: Uncovering the desires and expectations of the target audience. 3. Content Strategies: Crafting campaigns that showcase Hinge's unique approach. 4. Execution Plans: Developing a roadmap to bring Hinge's vision to life. 5. Amplification: Leveraging social media and data to spread the message far and wide. 6. Risk Mitigation: Anticipating challenges and developing contingency plans. A big thanks to Drashti Shah Sumaiya Khan Madhumita Joshi Ankita Laddad Khushi Singhal Arushi Agarwal who provided invaluable insights, helped shape the new brand direction, and offered advice to enhance the campaigns. Your support has been instrumental in this journey. I’m excited to see Hinge help more people find their special someone! Check out my portfolio: https://lnkd.in/gisX-Mfe #BrandCommunication #BrandRevamp #UserExperience #MarketingProject Tinder Bumble Inc. Aisle happn #ContentMarketing #MarketingStrategy #ProductMarketing #Marketing PM School The Product Folks

This creative case study shows the power of listening to better understand and reflect user values 👏👏👏 As a past user I couldn’t agree more with the findings at the end. Have a read!

Why are you trying so hard to fit in when you were born to stand out? 💭⁠ ⁠ Yes, millennials, you've heard this phrase before. I'm quoting our beloved early 2000's sleepover flick, “What a Girl Wants” (duh!) and honestly it’s speaking some truth!⁠ ⁠ ... so what does THIS girl want? She wants YOU to stand out on social media. ✨⁠ ⁠ This is why I created Social City to look at things a little differently. ⁠ ⁠ Rather than having our clients jump through the hoops of daily trends that don't feel authentic to their brand, we focus on timeless, show-stopping content that gives your business an everlasting online personality.⁠ ⁠ So... What do you say? 💭⁠ ⁠ Are you ready to start standing out?⁠ ⁠ --⁠ ⁠ #socialmediamarketing #socialmediamarketingagency #socialmediamarketingexperts #digitalmarketingagency #digitalmarketingexperts #femalefounders #femalefounderscollective #SocialCityConsulting⁠

Today, I discovered some fascinating data regarding Bumble (Tinder's main competitor). This company has opted to shift the CEO or rather the platform's founder, and has handed over the reins to Lydiane Jones, the current CEO of Slack. That's why I chose to research the company's history. Here are some fun facts about Bumble: - At the age of 22, Heard (formerly the owner of Bumble) joined Tinder as a co-founder and vice president of marketing. However, she quit the company two years later owing to harassment from her ex-partner and CEO. - When meeting someone, Bumble exclusively allows women to make the initial move. This was already flipping the market on its head. - They feature eye-catching branding, with images of bees, hives, and distinct contrasting colors. - They have successfully tailored their advertising messaging to many countries and cultural circumstances. - They employed an unusual channel for dating applications. - outdoor marketing - Most crucially, they have three monetization possibilities (free basic functionality, membership to the program, and purchase of extra features within the application). Bumble has over 100 million users globally thanks to effective marketing and commitment to its objective. They spend 62 minutes every day on average in the app, and the company's revenue in 2023 is 259 million 📈 #bumble #marketing

Instagram shared some great insights on where they see the platform heading in 2024 with a focus on global culture for Gen Z. This report hits on things like fashion and beauty, lifestyle, dating and friendships, and more. I think the biggest takeaway from this report if your target demographic is Gen Z'ers (which it probably is) is that they are prioritizing authenticity and meaningful connections on social media. They're continuing to use these platforms to stay connected and in touch, and that includes their favorite brands. #TrendPrediction #SocialMediaTrends #Instagram #StrategicPlanning