Bayla Gomberg, M.A.’s Post

The Tortured Poet's Department's Marketing Strategy Breakdown🔍 Taylor Swift’s latest album just dropped, the strategy was top-notch, and Swifties and non-Swifties were excited! What the campaign involved: → She surprised everyone with an announcement of TTPD at the Grammys. → She released 5 new playlists ahead of the release set around stages of heartbreak with Apple Music. → She created an immersive pop-up experience called “poetry library” in LA with Spotify. → She partnered with Meta to create an activation for a countdown. → She had QR code placements in every major city, giving out easter eggs. → Started a YouTube Shorts trend, ‘Fortnight Challenge” which did not take much time to pick up on other social media platforms. → Just two hours after the album’s release, she surprised her fans with 15 more tracks, making it a double album called “TTPD: The Anthology”. The results? → The album became the most-streamed album on Spotify, exceeding 300 million streams within 24 hours. → The lead single, “Fortnight” made history as Spotify’s most-streamed song in a single day. The takeaway? Understand your audience, engage with your community and involve them, make data-driven decisions and bring in the surprise element. What was your favourite part of this campaign? #TTPD #MarketingStrategy #MarketingCampaign

🎵🌟 Is Taylor Swift A Super Smart Content Wizard? 🎤🪄 👋 Let's look at Taylor Swift's amazing strategy! 🤩 🎶 First, Taylor gives us awesome free music we all love to jam to on the radio and Spotify. 📻🎧 This gets us loving her even more! 🥰 It's a lot like making friends with a community online. 🎤 But wait, there's more! For her biggest fans, she throws EPIC concerts that take some money, time, and effort to attend. 🎤💃 It's like a VIP experience for her hardcore fans! 🎫 Can't make it to a live show? No worries! Taylor has got you covered with cool stuff like merch (I mean, who doesn't want a pillow with her cat's face, right? 🐱) and even cinema shows of her tours. 🎬👕 👏 Taylor Swift has all the bases covered: 1. 🆓 Free Music - free or freemium content 2. 🎥 Cinema Shows - Tripwire offer 3. 🎟️ Standard Show Tickets - Main offer 4. 🌟 Special Show Tickets - VIP offer 5. 🛍️ Merchandise and Albums - Upsell offer So, when planning your offers/content, think about the tiers you need and how they can excite your fans! 🚀 And make sure your main offers don't compete with each other. 🤝 Got your customer stories and tiered content strategy ready? 🤔 Q4 could be the perfect time to set it up and rock your marketing game! 🚀💥 Remember, it's all about keeping your fans engaged and sharing their stories - just like Taylor Swift does with her amazing music and experiences! 🎤🎉 #CustomerStories #ContentStrategy #TaylorSwift #MarketingMagic

Taylor Swift: a maestro in music... and MARKETING! 💪 Taylor's album launches and fan engagement tactics are remarkable. Here's why her marketing strategies deserve attention: 🥁 𝗧𝗵𝗲 𝗧𝗧𝗣𝗗 𝗹𝗮𝘂𝗻𝗰𝗵 𝗽𝗹𝗮𝗻 🥁 - Taylor surprised everyone by revealing TTPD at the Grammys, leaving fans buzzing. - She turned her album release into a thrilling scavenger hunt on Apple Music, guiding fans through her musical journey. - Teaming up with Spotify, she brought the album to life with pop-up events in LA, immersing fans in her world. - With cryptic countdowns on Instagram and Threads, Taylor kept her audience hooked and guessing. - QR codes popped up on billboards worldwide, sparking curiosity and excitement with each scan. - Meta launched a new IG feature just for Taylor to promote her album. - Treating fans like "interns" of her department, she challenged them with creative tasks, fostering a sense of community. Okay, time for the results: 𝗧𝗛𝗘 𝗧𝗢𝗥𝗧𝗨𝗥𝗘𝗗 𝗣𝗢𝗘𝗧𝗦 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧 became Spotify’s most-streamed album in a single day, and Taylor Swift became the most-streamed artist in a single day in Spotify history. 🤯 What do you think about Taylor's marketing strategies? Comment below! #TTPD #TaylorSwift #Spotify #Music #Marketing

Casually opening up Spotify when suddenly It revealed its Story-Like Discovery Feed. 😳 Another App is TikTokified, and another App trying to keep my attention with an endless feed of fast-cut video snippets… Seriously - It’s getting out of hand. I don’t need a Music-App that’s trying to keep me engaged with video. 😨 It’s supposed to be a discovery feature and help smaller artists get more attention. But I suppose it’s only gonna help those that feed the machine and will build even more pressure on artists to become content creators instead of focusing on what they initially set out to do. I love to listen to music and get recommendations while I listen to a specific genre. But this is something different. It’s designed to keep you within the App, not to help you discover new things. Although as a motion designer, I generally profit from the influx of moving images across platforms. But the trend of short-form video content across all major platforms is worrying me a fair bit, to be honest. Especially seeing that people have active screentime of over 5 hours a day. What's your opinion on endless scrolling within Apps?

Is your marketing strategy a The weeknd or Taylor Swift strategy? Let me translate this for you: Today, Taylor Swift is the most streamed artist on Spotify YET The Weeknd has the most monthly listeners So how is this possible? Here’s The Weeknd strategy: - Appear in multiple spotify’s official playlist → Diversify - Team up with other known artist → Cobranding - Remix old song so they are “new” again → Recycle Here’s Taylor Swift strategy: - Grow her subscribers → Prioritize high LTV users - Work en her personal brand, not her last hit → Build your brand, not your product - Loyalty >>> Popularity In the long term, the TS strategy is stronger and better and will get you the most value. Work in long-term relationships with your clients. Not one-and-done hits. #Marketing #Spotify #marketingconsultant

Them: Who are your favorite creators and why? Part 3... I've really enjoyed this series and reflecting back on why I like certain creators. Often times it's difficult to put it into words as to why you gravitate towards someone's content, but when you look closer it's nuanced and well-thought out. Steve Cardigan (Music) - At his core, Steve Cardigan is a music curator who puts together amazing playlists on Spotify. Leveraging the power of TikTok to contribute to music discovery, he's leading the way to uncover gems. However, it doesn't stop there. He keeps his fans engaged with the Putyouon Music Group, which throws events, holds a roster of artists and has text subscription. If you aren't following him and love music, go check him out. Marco Zamora (DIY) - Like many struggling renters, we often try and find ways to spruce up our apartments and make them feel like homes. His creativity has thrived on TikTok where he's amassed 23.7M likes and millions of views. He invites you into his content and walks you through the process. He's even collaborated with a number of brands and makes those paid partnerships feel organic to his content. Brandino Wang (Decor) - Another TikTok success story that relies on creativity, Blanked Studios creator Brandino shares the design process for his beautiful and home objects. While his products could exist without him and his account, it's the storytelling that helps develop an appreciate for the hours of research and development that goes into the production of each piece. You get a behind-the-scenes look into his world as viewers peel back the curtain. This is certainly something we are seeing more and more of and I think it's the perfect use of TikTok to help build a following and interest into his brand.

Spotify’s latest fan study says: 2% of your monthly listeners accounts for more than half of your merch purchases It’s a shame that despite all the tech power at our finger tips, it’s near impossible to reach those super fans on a platform like Spotify without paying. We’re left hoping they’re also your most engaged followers on social media, many of whom from experience with acts I’ve worked with don’t follow the artist or join their mailing lists... Every artist I speak to at the moment feels disconnected from the fanbases they’ve spent years building. They either need to invest 2+ hours a day in content creation and fan engagement. Or pay a freelancer £500+ per month to scoop out their brain and create content with/for them or take on an agency to help them come up with a strategy and capture content to run for next few months. The return on investment on this time and/or money is hard to quantify and many musicians have little of either. There just isn’t the resource and the economics are confusing. I do one to one consultancy sessions but I’m thinking of doing some regular drop-in sessions for artists to help advise and pow wow on what’s working, what we could all be doing, etc. Lemme know if you or your acts might find this useful and I’ll see what format might make sense.

It hits differently when a customer says it. SoundCloud migrated from <Insert Well-Known CEP> to MoEngage Frustrated by; ❌ Outdated Platform 🚀 High Costs 📉 Unreliable Performance 🤚 Poor Customer Support Now Super Happy to see: ✅ Better Personalised Notifications ✅ Track Plays Up By +10.82% ✅ No Performance Outstages ✅ Strategic Customer Support Watch the video here: https://lnkd.in/esytyVE6

So very pleased to share that today, April 30, marks the official, 5 year anniversary of Eighth Note Blue! We’re truly excited to have reached this significant milestone, and are grateful to be able to provide another, positive update from our business over the past year. See below for some highlights. Earnings from royalties generated by our now, 235 song portfolio, continue to be our core business. Royalties grew by nearly 50% year over year, marking our biggest growth to date. This past year also delivered our best move to the upside, thanks to the power of TikTok. After a homemade video containing a song from our portfolio, “Heaven Can Wait” by Michael Jackson, went viral on TikTok, the song’s annual royalty earnings jumped nearly 800%. The scenario highlights the growth potential that TikTok represents to music rights assets, as well as the upside that exists for any song in your music rights portfolio, esp one by the “King of Pop” himself! *At press time, TikTok has been banned in the US. 😐 Training and services, which have seen terrific growth since their launch, did experience a down year. This, however, had more to do with business priorities, rather than a lack of demand. As the business looks to continue to grow, we’re currently scoping out investment in a different part of the music industry. We look forward to providing an update on that front later this year. It’s been an amazing 5 years, with so much more to come! 💪🏼 Thanks so much to our colleagues, clients, family, and friends who have provided endless support and encouragement along the way. Please visit our company page at Eighth Note Blue, LLC for more information, or if you have any questions. 🤘🏼 Thanks so much! Joe Varlaro Founder & Principal Investor Eighth Note Blue, LLC #investing #musicroyalties #musicbusiness #musicisvaluable

An insightful video by SoundCloud that talks about their customer engagement tech stack, which combines BigQuery, HighTouch, and MoEngage. The results are impressive, with SoundCloud experiencing fast, responsive, double-digit consumer engagement and the expanding customer engagement possibilities that their tech stack enables. Check the video to learn more about how this tech stack helps music creators get heard and helps these creators find fans! #SoundCloud #BigQuery #HighTouch #MoEngage #CustomerEngagement