Reanna Balmediano

Hot off the press! 📰 Ever wondered how agencies and brands are tackling the big questions swirling around TikTok's future? 🤔 With a bill looming that could either sell TikTok or ban it in the US, agencies are strategizing. Our VP of Influencer Strategy, Kelly Dye, shares her perspective for TikTok creators during this uncertain time in a recent Digiday feature. 💡 "For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future." Don't miss out on the full feature in the comments below to learn more.👇 Thank you Antoinette S. and Digiday for the feature! #InfluencerStrategy #TikTokBill #TikTokBan2024 #TikTokCreatorStrategy New Engen, Inc.

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We dived into the world of TikTok, exploring the latest formats that are crushing it and the crucial role of cultural relevancy (because "culture moves faster than your content calendar"). From diversifying your creative strategy to leveraging user-generated content, our insights are designed to inspire and elevate your social media game. Check it out and let us know your thoughts! 📲 #TikTok #SocialMedia #DigitalMarketing #ContentCreation #PixelPrism

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⭐ Influencer Advice & Conduct ⭐ Over the last few years working with influencers in the entertainment/gaming space, I've been seeing some interesting conduct & figured I'd share some advice that might be helpful for getting you noticed by your favorite companies and brands. 1. HAVE AN EMAIL ADDRESS PUBLICLY ACCESSIBLE!  I cannot stress this enough! Make sure you have an email address that brands, PR, & influencer relations managers can reach you at. I cannot express just how many nano & micro influencers have lost out on paid brand opportunities due to not being able to find their contact information. If you DO have an easy to access email address, please CHECK IT and RESPOND. Anyone who works in influencer relations knows just how busy influencers can get, and emails can slip through the cracks, but make sure it's not an ongoing thing. It's very easy for an influencer to become "difficult to work with" just via email correspondence. Also...check your social media DMs regularly! Sometimes if brands can't find your email address they will DM you! Don't miss out on awesome opportunities! 2. COMMUNICATE & NEGOTIATE KINDLY If a company offers you a rate that is too low, express your thoughts in a kind way, include your preferred rates, and continue the negotiating process. Last year I was working with a company who offered a rate to an influencer that the brand was a big fan of & really wanted to work with. The influencer's response...  "Lol, my rates are way higher than that. Not interested." While I can relate and appreciate this influencer's creative worth, they arbitrarily shut the door on getting what they wanted. The brand was more than willing to negotiate with this influencer and probably would have worked out a long, highly paid partnership opportunity, but the response left such a bad taste in their mouths, they decided to go with someone else. Plus if a brand can't afford you THIS campaign, they more than likely will reach back out when you fit in their budget. 3. If a company invites you to a screening, STAY FOR THE SCREENING! Yes, if you can believe it, I have witnessed influencers walk red carpets, enjoy cocktails & preparty, then leave before the movie/show starts OR wait outside until the movie ends and rejoin for the after party. 😐 You are never obligated to make content at these opportunities, though it's usually greatly appreciated, but you are invited to these events specifically to WATCH the content, not just for pics & free drinks. Influencers who do this are taking away opportunities from other creators who may be big fans of the content & fully appreciate the opportunity. This is a big ICK from the brand & network side. Just stay & watch the thing! 😂 --- I've reached the word limit for LinkedIn, but if you're an influencer or work with influencers, plz share some of your advice & icks! 

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The TikTok bill has officially passed, sparking concerns about the platform’s future in the U.S. ByteDance, TikTok’s parent company is required to sell the app or potentially face a ban. What does this mean for PR professionals? A potential sale or ban of the platform could result in loss of audience reach, a shift in content strategy, a change in influencer partnership and brand visibility among many other factors. Remaining flexible and adaptable in PR is crucial for maintaining competitive edge so be sure to read more on how you can prepare for whatever lies ahead here: #TikTokBill #PRInsights #PlanAhead #ProactiveApproach https://lnkd.in/gbryEZzc

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Looking to snag Gen Z's attention for your products? The latest data shows they're more likely to use social than search. So what does this mean for your brand? 🤳 Time to get social: If you're not showing up in their feed, you're not showing up. Consistent, engaging social content is your friend. 💡 Accessible and reliable info: Once you've got their attention, be ready. Gen Z wants reliable information at their fingertips, not scattered across the web. Beef up your site content, from product descriptions to FAQs, with accurate and detailed information. 📣 Authentic voices: Find your brand identity and stay relentlessly true to it. Reach out to your audience personally and transparently, even in community spaces you don't control like Reddit. 🤝 Trustworthiness: Show your integrity. Encourage real customer reviews, whether good or bad, and respond substantively. If you want to hook the big fish that is Gen Z, you can't afford to rest on the same old marketing tactics. Know your audience, be strategic, and reap the rewards. https://lnkd.in/gtziJ6nd

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I have a lot of hot takes on this 🔥 According to a new report (link in comments) from Sprout Social, Inc., Gen Z doesn't care if the influencers they follow are authentic. They care more about the influencer's follower count, posting frequency, and entertainment value. 🔥 MY HOT TAKES 🔥 🔥 Influencers ARE NOT Personal Brands UNLESS they are being authentic. (That's the "personal" part). Otherwise, they are just TV characters you tune into. 🔥 The influencer model is the TV model. Entertain. Attract viewership. Monetize with commercials. But nobody is buying that person's $500 course or $3,000 service. That's where Personal Branding comes in. (peeps the Alex Hormozi video in the comments that talks about exactly this). 🔥 GenZ is young and likes shiny, fun things. Like the report said, older generations look for authenticity. As we get older we look past the makeup and jokes for more genuine, authentic connection. But I want to hear from you. What do you think about this? Do you care if the people you follow are being authentic? When would you still follow someone even if you knew they weren't being authentic? ___ #authenticity #influencer #socialmedia #Genz

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TikTok's latest move, "TikTok Notes," is shaking up social media, set to debut in Canada and Australia. 💥 With a two-column grid layout and a focus on useful content, it challenges Instagram's "Threads" app (which was a direct shot at X, formerly Twitter). Syncing seamlessly with your TikTok account, it's gearing up for e-commerce dreams and expanding TikTok's (already impressive) popularity. 🚀 Will it conquer the space or create its own niche? Time will tell all, but WE can tell TikTok means business!! #TikTokNotes #DigitalMarketing #adparlor #TikTok

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Read the article below for our take on the potential TikTok ban!

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“2024 TikTok Trend: Long form videos” - literally every TikTok insight the past few weeks. 👀 Since January 1st, I’ve seen a surge of TikTok updates claiming TikTok is ‘pushing long form videos’ (1 minute+) trying to capture a YouTube level of viewership. But, as an avid TikTok user, I had yet to see anything long form. Aside from Hilton’s 10 minute long TikTok (https://lnkd.in/eynPcnYa), I hadn’t seen any other long, SUCCESSFUL TikTok videos. 💁🏻‍♀️ And then I found it. Or should I say her. ✨ Less than 1 week ago, TikTok user @reesamteesa (https://lnkd.in/e8tj_JbV ) launched a series called 'Who TF did I Marry'. Over the last 6 days, she's been spilling the tea on her real love life drama with a whopping 50+ videos, each with at least 1 million views and each lasting a solid 10 minutes. ✨ Her captivating story has lead to a global takeover with viewers from all over the world interacting in the comments asking for more. Needless to say, she had everyone hooked 🎣! But it hasn’t stopped there. Other TikTok users are now looking to @reesamteesa and stitching her content, boosting it even further to their communities: 💪 Fitness creators swear that tuning into just four of her videos can magically make your workout fly by https://lnkd.in/eJ7J7fKU Others are preaching its ‘binge-able’ approach: https://lnkd.in/e3mZsPhR 📺 and some enthusiasts have taken things to the next level by crafting fake posters, all in the hope that a genuine short series might materialize: https://lnkd.in/eS2Sfybu   https://lnkd.in/ec7RZW36 Now, you might think it's a bit over-the-top, but from a social media strategist perspective, there's a crucial lesson here: The story is the game-changer. 📖 @reesamteesa's videos unfold in everyday settings – her bathroom, her car, or against a plain wall. Yet, it's the wild narrative she spins that does all the hooking. ✍️ The key takeaway? In the midst of all the content noise, the story reigns supreme. #whodidimarry #tiktok #socialmedia #socialmediamarketing #tiktokmarketing

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SKIMS: From $0 to $4 billion in under 5 years 🚀 That's the power of Creator-led growth. → Launched in 2019 → Now valued at $4 billion → $750+ million projected revenue Why are creator-led brands growing so fast? 1. Built-in audience trust 2. Authentic product-market fit 3. Low customer acquisition costs 4. Rapid feedback and iteration We are now in the Age of the Creator 👇 "We are entering a new phase of media and consumption, where influencers are responsible for aggregating an audience to generate demand." - Chamath Palihapitiya That's why we made a big bet on creators at GRIN back in 2014. We're helping brands like you tap into creator-led growth. From partnership discovery to launch and management. Because creator-led growth will power the future of businesses. (It's already outperforming traditional paid by 3:1 today)

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Brands are leaving opportunities on the table by not being on TikTok, even in the B2B space. With its massive reach and unique engagement potential, TikTok offers a powerful platform for storytelling, brand awareness, and connecting with audiences in creative ways. How is your organization leveraging TikTok? #TikTokMarketing #B2B #DigitalStrategy #BrandAwareness https://lnkd.in/gkVnyA9c

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📣Listen up, marketers! DISQO just dropped fresh TikTok Advertising #insights. 📱 The social platform has remained front and center for short-form video ad dollars due to its diverse and loyal audience - despite the looming ban. Our new report covers: 👉 The demographic makeup of the TikTok audience 👉 Receptivity to current ads on TikTok 👉 Behavioral impacts of TikTok content 👉 Where consumers might go if TikTok is banned in the US Download it now for the data-driven #insights: https://hubs.li/Q02BJY4B0

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🌟 We’re Hiring: Social Media Fellow 🌟 Are your social media feeds as curated as your playlists? Do you live for the perfect TikTok scroll and Insta aesthetic? If you’re nearing the end of your college journey or you’ve just tossed your grad cap, and you're buzzing with ideas for content that pops, this might just be your next big move! Want to Join Us? Kick off your application by creating five posts that help us understand you through the lens of design in your life. Show us your perspective on design and its influence on your life—be it good, bad, or just plain fun. This is your chance to introduce yourself in the most creative way possible! What’s the Gig? Role: Social Media Fellow Type: Part-time (Approx. 20 hours/week) Location: Remote - work from anywhere! Stipend: PKR 40,000/month Your Role: Be the voice of our brand across all social channels. Create eye-catching content that captures hearts and minds. Help us execute our online events and keep the audience engaged. Stay on top of design trends and incorporate them into our content. Perks: Flexibility: Work from anywhere you feel inspired. Creativity Unleashed: Bring your boldest ideas to the forefront. Networking & Learning: Get access to all our events and conferences, engage with some of the best and most inspiring design leaders and help us build a strong design community We are looking for: A pro at navigating social media landscapes. Someone who can convert content ideas into fun posts. A design background helps but is not a deal-breaker For more details and to apply, visit the link in comments. Nida Salman Sana Khalid

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📱✨ Instagram is doubling down on short-form videos! 🚀 CEO Adam Mosseri recently announced that IG is sticking to its roots with Reels, emphasizing quick, engaging content over long-form videos. While TikTok and X are venturing into lengthier formats, Instagram remains focused on helping friends connect and exploring interests through bite-sized clips. Details: https://lnkd.in/dg2E-bJv What are your thoughts on this direction? 🤔 #thesydneytoday #instagram #reels #socialmedia #shortformvideo #digitalcontent #adammosseri

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For 2+ months, I’ve been sharing daily videos on TikTok about job searching, what it means to be professional, and the experiences of being a working mom. These are topics I’m passionate about and that resonate with many people. However, when I look at TikTok’s algorithm and its “creator search insights” tool, it suggests my content should focus on: - “fashion over 40” - “fashion over 50” - “wholesome mom content” 😳 It's disheartening that discussing #professionalism leads to [incorrect] assumptions about my age. This experience highlights a broader issue with how platforms categorize and pigeonhole creators. We need these platforms to do better. I want to create content that reflects my true experiences and passions, not what an algorithm dictates based on ageist assumptions. Can we get a platform that rewards people for authenticity and value? #redefiningprofessionalism Thoughts? ________ 👋 Hi, I'm Christine. A strategy and communications leader sharing my perspective so that others can learn from my experiences and understand that we’re all in this together. Ring my bell 🔔 for more insights.

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