Ashley Schapiro’s Post

Loved hanging with Farah Maloof and the other powerful ladies dominating the denim space @TikTok Denim Day. Is TikTok taking over the search game was the question of the day! If you are curious where my Canadian Tuxedo was on #denimday remember denim isn't just the blues- we dominate denim across the rainbow American Eagle Outfitters Shout out to Kishen Patel for hosting a fabulous day!

After just 1 meeting with Tim Carr, I'm 100% certain today is going to be full of marketing banter and some surprises ! Can't wait to hang! #media #retail #measurement

Looking forward to talking all things measurement and how to position marketing as a profit center with Neil Jacobs today. Tagging the geniuses who help make this come to life Abbie Schultz Shawn Freeman Wesley Jernigan Katharine Navickas #measurement #media #attribution

Neil Jacobs I cannot wait to chat how we changed the chatter around marketing and positioned ourselves as a profit center! #retail #roi

Nostalgia is at the heart of Gen Z which is why partnering with Paramount Pictures on the new Mean Girls movie was a perfect AE fit. The evolution of the 1st to the 2nd film sums up how Gen Z is so different from the kids of the 90's. As a parent I feel for what our kids have on their plates today- but what remains the same is on Wednesdays we wear pink! I got to share this launch not just with my fantastic team- but my daughter. So cheers to another fab collab and head on over to American Eagle Outfitters and get that pink!

Did you say GENIUS? American Eagle is a finalist for the ANA Genius Awards Growth category! The glitz and the glam of marketing is certainly a blast- but we live in a data driven world and our focus is shifting the dialog to position MARKETING AS A PROFIT CENTER. Our collaboration with TransUnion helped create a cultural shift in our organization making the bond between marketing & finance Josh Tofil stronger than ever.  Through continuous improvement, analytical rigor and testing we are learning daily and proving how every well spent marketing dollar impacts the qualitative and quantitivate results of the business. Our future success as a brand and as Marketers depends on our ability to leverage data and information to drive results.  Abbie Schultz Wesley Jernigan Shawn Freeman Katharine Navickas Luke Klein

Nothing better than showing up to an Ad Age panel and sharing the stage with people ready to have some fun! From banana bread GoNanas , to meatless burgers Leslie Sims, to an agency veteran Nick Miaritis and of course jeans American Eagle Outfitters we shared all the social media secrets on new platforms. And how social of us to start a new trend #backpacking ! Truth the cred goes to Jake Bjorseth who dropped that line a few weeks ago. Proof Listening to Gen Z is critical if you want to go viral! #Genz #socialmedia SHADOW

Team AEO has been included in the 2023 Brands that Matter! Our teams are being recognized for what we do best - being present where and how our customers spend their time and being passionate about their passions. Sharing this honor with great brands making an impact on this crazy world we live in makes it all that more special EltaMD Skin Care I am a super fan! #retailmarketing #culture #genz https://lnkd.in/eNhrRjPs

As always the The Z Suite is full of insightful information about Gen Z! Thank you Stacy Berns for gathering this great group together. #genzmarketing #retail